中新网海口12月17日电 题：从热带岛屿到世界餐桌："海南鲜品"的全球"鲜"行记 中新网记者 张茜翼 从热带岛屿到世界餐桌："海南鲜品"的全球"鲜"行记 在西班牙全球水产品博览会上，"海南鲷"凭借"鲜、嫩"的口感赢得国际采购商好评；中东高端商超的冷 柜中，海南蜜瓜与芒果正以"轻奢品"的定位吸引着追求品质的消费者……从热带果园到深海网箱，从中 国最南端的热带岛屿到世界各地的餐桌，一场"海南鲜品"的全球"鲜"行旅程正在不断加速。 海南自贸港封关在即，"海南鲜品"区域公用品牌正携热带水果、特色水产等优质农产品扬帆出海，书写 着从"产品输出"到"品牌出海"的跨越篇章。 12月4日，2025年第28届中国(海南)国际热带农产品冬季交易会上，海南凤梨吸引参观者。 中新网记 者 骆云飞 摄 自然禀赋：热带风味，季节先行 海南长夏无冬，光热充沛，是中国唯一的热带岛屿省份。这片土地赋予农产品的，不仅是独特的风味， 更有反季节上市的优势。 "季节差、风味足、生态好。"海南省芒果协会执行会长、海南希源生态农业股份有限公司(简称"希源农 业")董事长肖诗希道出产区的自信。他说，充足的日照与纯净水土，塑造了贵妃芒、金煌芒等品种的优 质 ...

Core Points - The 28th China (Hainan) International Tropical Agricultural Winter Trade Fair opened on December 4, 2025, in Haikou, featuring over 2,000 enterprises from 16 countries and regions [1][3][5] - The theme of this year's fair is "Gathering Agricultural Excellence, Enjoying Free Trade Opportunities," with an exhibition area of 75,000 square meters and nine major exhibition zones [1][3] Group 1: Exhibition Highlights - The fair showcased 24 new products, including "Yuxiang Fubao" mini taro winter melon, powder fruit tomatoes, and DJI agricultural drone T100S, in the debut area [3] - The industry chain exhibition area featured domestic durians, Hainan mangoes, and honey melons, while the agricultural technology area displayed smart agriculture platforms and drone applications [3][7] Group 2: Special Features - Thailand and Pakistan were designated as the dual guest countries, with unique products such as Thai latex pillows, Pakistani rice, Cambodian mangoes, and Malaysian Musang King durians prominently displayed [3][5] - The "Hainan Fresh Products" tasting event highlighted local ingredients like Hainan beef, Tunchang black pigs, and Hainan snapper, allowing attendees to experience the high quality of Hainan's agricultural products [7] Group 3: Supporting Activities - The "Hainan Agricultural Brand Directory (2025)" was officially released, including five regional public brands, 20 "Hainan Fresh Products" brands, 10 enterprise brands, and 20 agricultural product brands [5] - A trade promotion meeting facilitated in-depth discussions between government and enterprises on agricultural industry chain cooperation, resulting in preliminary agreements on several projects [5][7]

Group 1 - The Haikou tax authority has been enhancing the "Tax Road Pass · Cross-Sea Journey" service brand, focusing on the needs of foreign-funded enterprises and aligning with international standards to create a supportive environment for foreign investment [1] - In 2024, Hainan Weilan Ocean Food Co., Ltd. successfully processed export tax rebates amounting to 33.7395 million yuan, with a tax exemption of 4 million yuan, and reported a year-on-year revenue growth of 11.79% [2] - The average processing time for normal export tax refund business for first and second category export enterprises has been reduced to 2.94 working days, with the fastest completion time for first category enterprises being 0.58 working days [2] Group 2 - Hainan Xinzhengyuan Biotechnology Co., Ltd. benefited from a VAT exemption on sales of 160 million yuan and a reduction in corporate income tax amounting to over 6 million yuan, allowing the company to invest more in upgrading breeding technology [3] - The Haikou tax authority has established a "Three Personnel Three Communications" service brand to provide tailored support to foreign-funded enterprises throughout their development cycle [3] - The tax authority's proactive approach in pushing relevant tax policies has significantly improved the business environment for foreign enterprises in Haikou [3] Group 3 - The Haikou tax department has implemented a dynamic tracking mechanism for foreign enterprise tax incentives, ensuring that companies benefit from policies such as the "Double 15%" tax rate [4] - DIC International Group's investment in Hainan has allowed the company to enjoy a reduced corporate income tax rate of 15% for two consecutive years, demonstrating the effectiveness of timely policy communication [4] - The tax authority's efforts in providing comprehensive services have opened up development opportunities for enterprises in the Hainan Free Trade Port [4] Group 4 - Hainan Zanbang Pharmaceutical Co., Ltd. has seen a 20%-30% reduction in individual income tax burdens for its high-end talent due to the tax incentives provided by the Hainan Free Trade Port [6] - The Haikou tax authority is committed to enhancing cross-border service levels and promoting compliance among foreign enterprises to support their sustainable development in the Free Trade Port [6]

Core Viewpoint - The emphasis is on maintaining confidence and striving to achieve the economic and social development goals for the first half of the year in Wenchang, Hainan Province [2] Group 1: Economic Development - Wenchang is identified as a key area for economic development, with a focus on various projects including agricultural processing, aquaculture, and space technology [2] - The tropical specialty agriculture is highlighted as a "ballast stone" for Wenchang's economy, with a call to leverage local resources such as coconuts, Wenchang chickens, and Hainan snapper [2] - There is a push to enhance the service industry and develop unique cultural tourism brands that reflect Wenchang's characteristics [2] Group 2: Project and Investment - The need to accelerate the progress of new and ongoing projects is stressed, aiming for early completion and utilization [2] - The importance of commercial space industry development is noted, with an emphasis on attracting investment and supporting the full industrial chain [2] Group 3: Governance and Compliance - The focus on implementing the central government's eight-point regulations is reiterated, promoting a culture of practicality and accountability [3]

Group 1 - The core viewpoint of the article is the introduction of a three-year action plan (2025-2027) by the Hainan provincial government to promote high-quality brand development, aiming to cultivate a number of Hainan famous products, Chinese fine products, and world-class products [1] - The plan includes enhancing the brand image of Hainan's industries by 2027, focusing on creating a distinctive and advantageous brand identity for Hainan's industries [1] - The action plan aims to strengthen the competitiveness of Hainan as an international tourism consumption center and develop regional public brands in the consumption sector [1] Group 2 - The plan emphasizes the development of advanced manufacturing brands in sectors such as digital economy, aerospace, biomedicine, petrochemical new materials, and marine equipment manufacturing, aiming to cultivate internationally recognized and nationally leading high-value brands [2] - The tourism service brand will be enhanced by promoting the image of Hainan as a "sunshine paradise" and developing new tourism identities such as "cool island" [2] - The plan encourages the creation of independent brands in the productive service industry and aims to establish a brand value evaluation mechanism with Hainan characteristics [2] Group 3 - The action plan also focuses on revitalizing time-honored brands by improving the recognition standards and encouraging collaboration between schools and enterprises to promote traditional craftsmanship [3] - It aims to deeply explore the cultural connotations of time-honored brands and integrate Hainan's unique culture into brand development [3]