中新网海口12月17日电 题：从热带岛屿到世界餐桌："海南鲜品"的全球"鲜"行记 中新网记者 张茜翼 从热带岛屿到世界餐桌："海南鲜品"的全球"鲜"行记 在西班牙全球水产品博览会上，"海南鲷"凭借"鲜、嫩"的口感赢得国际采购商好评；中东高端商超的冷 柜中，海南蜜瓜与芒果正以"轻奢品"的定位吸引着追求品质的消费者……从热带果园到深海网箱，从中 国最南端的热带岛屿到世界各地的餐桌，一场"海南鲜品"的全球"鲜"行旅程正在不断加速。 海南自贸港封关在即，"海南鲜品"区域公用品牌正携热带水果、特色水产等优质农产品扬帆出海，书写 着从"产品输出"到"品牌出海"的跨越篇章。 12月4日，2025年第28届中国(海南)国际热带农产品冬季交易会上，海南凤梨吸引参观者。 中新网记 者 骆云飞 摄 自然禀赋：热带风味，季节先行 海南长夏无冬，光热充沛，是中国唯一的热带岛屿省份。这片土地赋予农产品的，不仅是独特的风味， 更有反季节上市的优势。 "季节差、风味足、生态好。"海南省芒果协会执行会长、海南希源生态农业股份有限公司(简称"希源农 业")董事长肖诗希道出产区的自信。他说，充足的日照与纯净水土，塑造了贵妃芒、金煌芒等品种的优 质 ...

Core Points - The 28th China (Hainan) International Tropical Agricultural Winter Trade Fair opened on December 4, 2025, in Haikou, featuring over 2,000 enterprises from 16 countries and regions [1][3][5] - The theme of this year's fair is "Gathering Agricultural Excellence, Enjoying Free Trade Opportunities," with an exhibition area of 75,000 square meters and nine major exhibition zones [1][3] Group 1: Exhibition Highlights - The fair showcased 24 new products, including "Yuxiang Fubao" mini taro winter melon, powder fruit tomatoes, and DJI agricultural drone T100S, in the debut area [3] - The industry chain exhibition area featured domestic durians, Hainan mangoes, and honey melons, while the agricultural technology area displayed smart agriculture platforms and drone applications [3][7] Group 2: Special Features - Thailand and Pakistan were designated as the dual guest countries, with unique products such as Thai latex pillows, Pakistani rice, Cambodian mangoes, and Malaysian Musang King durians prominently displayed [3][5] - The "Hainan Fresh Products" tasting event highlighted local ingredients like Hainan beef, Tunchang black pigs, and Hainan snapper, allowing attendees to experience the high quality of Hainan's agricultural products [7] Group 3: Supporting Activities - The "Hainan Agricultural Brand Directory (2025)" was officially released, including five regional public brands, 20 "Hainan Fresh Products" brands, 10 enterprise brands, and 20 agricultural product brands [5] - A trade promotion meeting facilitated in-depth discussions between government and enterprises on agricultural industry chain cooperation, resulting in preliminary agreements on several projects [5][7]

Core Points - The 2025 Third "Hainan Rural Revitalization Cup" E-commerce Live Streaming Competition was successfully held, organized by the Hainan Provincial Department of Agriculture and Rural Affairs along with multiple departments [1] - The evaluation criteria for the competition included metrics such as live streaming sessions, total views, total sales, order numbers, short video counts, and total video views, leading to the selection of 10 awards and 34 winners [2] Group 1: Competition Overview - The competition featured a diverse range of awards, including categories for outstanding institutions, rural revitalization product ambassadors, charity ambassadors, and various specialized awards such as "Hainan Lychee Star Broadcaster" and "Hainan Mango Star Broadcaster" [4] - The event aims to encourage participants from different fields to leverage e-commerce as a bridge for rural revitalization, promoting local agricultural products and enhancing rural brands through live streaming and short video marketing [4] Group 2: Award Winners - A total of 34 winners were recognized across various categories, including rural revitalization product ambassadors and charity ambassadors, highlighting the contributions of individuals and organizations in promoting rural products [5][6][7] - Specific awards included the "Hainan Lychee Star Broadcaster," "Sweet Potato Gold Digger," and "Mountain Rice Rhythm Award," showcasing the focus on local specialties and community engagement [7]

Core Insights - The article highlights the rapid growth and international expansion of Hainan's tropical fruits, particularly lychee, mango, and melon, under the influence of the Hainan Free Trade Port initiative [1][9]. Group 1: Market Performance - In the first five months of this year, Haikou Customs inspected 696 batches of fruits with a total value of 110 million yuan, marking a year-on-year increase of 134.3% and 75.39% respectively [1]. - Hainan's early-maturing lychee has gained a competitive edge in both domestic and international markets, with its price trends serving as a barometer for China's lychee pricing [3][4]. Group 2: Quality and Production - Hainan's unique climate conditions, including long sunlight hours and abundant rainfall, contribute to the superior quality of its tropical fruits, such as the Guifei mango and lychee [3]. - The average yield of lychee in Hainan is over 3,000 pounds per acre, which is approximately 33% higher than that of ordinary orchards, due to advanced agricultural practices [4]. Group 3: Export and Pricing - Hainan lychee has received positive feedback from European and Middle Eastern customers, with retail prices reaching 40 euros per kilogram, significantly exceeding expectations [5]. - The successful export of Sanya wax apple to Canada has established it as a regular export item, with plans to expand into Southeast Asia, the Middle East, and Europe [7]. Group 4: Brand Development - The "Hainan Fresh Products" brand, established in September 2022, is becoming a key vehicle for Hainan's tropical fruits to enter global markets, with various companies collaborating to enhance brand visibility and market reach [9]. - Innovative products, such as mango ice cream developed by Hainan Xi Yuan Agriculture, are being introduced to diversify the product matrix under the "Hainan Fresh Products" brand [9].

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