中新网海口12月17日电 题：从热带岛屿到世界餐桌："海南鲜品"的全球"鲜"行记 中新网记者 张茜翼 从热带岛屿到世界餐桌："海南鲜品"的全球"鲜"行记 在西班牙全球水产品博览会上，"海南鲷"凭借"鲜、嫩"的口感赢得国际采购商好评；中东高端商超的冷 柜中，海南蜜瓜与芒果正以"轻奢品"的定位吸引着追求品质的消费者……从热带果园到深海网箱，从中 国最南端的热带岛屿到世界各地的餐桌，一场"海南鲜品"的全球"鲜"行旅程正在不断加速。 海南自贸港封关在即，"海南鲜品"区域公用品牌正携热带水果、特色水产等优质农产品扬帆出海，书写 着从"产品输出"到"品牌出海"的跨越篇章。 12月4日，2025年第28届中国(海南)国际热带农产品冬季交易会上，海南凤梨吸引参观者。 中新网记 者 骆云飞 摄 自然禀赋：热带风味，季节先行 海南长夏无冬，光热充沛，是中国唯一的热带岛屿省份。这片土地赋予农产品的，不仅是独特的风味， 更有反季节上市的优势。 "季节差、风味足、生态好。"海南省芒果协会执行会长、海南希源生态农业股份有限公司(简称"希源农 业")董事长肖诗希道出产区的自信。他说，充足的日照与纯净水土，塑造了贵妃芒、金煌芒等品种的优 质 ...

Core Insights - The article highlights the rapid growth and international expansion of Hainan's tropical fruits, particularly lychee, mango, and melon, under the influence of the Hainan Free Trade Port initiative [1][9]. Group 1: Market Performance - In the first five months of this year, Haikou Customs inspected 696 batches of fruits with a total value of 110 million yuan, marking a year-on-year increase of 134.3% and 75.39% respectively [1]. - Hainan's early-maturing lychee has gained a competitive edge in both domestic and international markets, with its price trends serving as a barometer for China's lychee pricing [3][4]. Group 2: Quality and Production - Hainan's unique climate conditions, including long sunlight hours and abundant rainfall, contribute to the superior quality of its tropical fruits, such as the Guifei mango and lychee [3]. - The average yield of lychee in Hainan is over 3,000 pounds per acre, which is approximately 33% higher than that of ordinary orchards, due to advanced agricultural practices [4]. Group 3: Export and Pricing - Hainan lychee has received positive feedback from European and Middle Eastern customers, with retail prices reaching 40 euros per kilogram, significantly exceeding expectations [5]. - The successful export of Sanya wax apple to Canada has established it as a regular export item, with plans to expand into Southeast Asia, the Middle East, and Europe [7]. Group 4: Brand Development - The "Hainan Fresh Products" brand, established in September 2022, is becoming a key vehicle for Hainan's tropical fruits to enter global markets, with various companies collaborating to enhance brand visibility and market reach [9]. - Innovative products, such as mango ice cream developed by Hainan Xi Yuan Agriculture, are being introduced to diversify the product matrix under the "Hainan Fresh Products" brand [9].