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商业综合体可视化平台:能否开启智慧运营
Sou Hu Cai Jing· 2025-10-13 09:42
Core Insights - The commercial real estate sector is transitioning to a data-driven and experience-oriented operational model, moving beyond traditional competition factors like location and brand [2] - Visualization platforms for commercial complexes are emerging as essential tools for "smart operations," integrating IoT, big data, AI, and 3D modeling to enhance operational management [2][10] Group 1: Visualization Platform Development - A mature visualization platform evolves through three levels: situational awareness, insight analysis, and intelligent collaboration [3][6] - The first level focuses on situational awareness, providing a comprehensive view of the operational environment, including space, foot traffic, vehicle flow, and equipment status [3] - The second level emphasizes insight analysis, utilizing data analytics to understand consumer behavior, tenant performance, and predictive analytics for future trends [4][5] - The third level represents intelligent collaboration, automating processes such as inspections, energy management, and emergency response [6][7] Group 2: Challenges in Implementation - The development of visualization platforms faces challenges such as data silos, technology selection, and the need for deep business understanding to create effective algorithms [8] - Organizations must also navigate the transformation of management processes and workforce adaptation to leverage data tools effectively [8] Group 3: Future Prospects - The ultimate goal of visualization platforms extends beyond individual project efficiency, aiming to integrate with urban smart systems and create a consumer metaverse [9] - These platforms can enhance asset management and financial value by providing standardized and trustworthy operational data for investment decisions [9][10] - Successful implementation of these platforms will transform commercial complexes into intelligent entities that deliver exceptional value to consumers, tenants, and investors [10]
豫园商圈增速前三!上海社零数据“飘红”
Guo Ji Jin Rong Bao· 2025-08-22 08:21
Core Insights - The article highlights the revitalization of Shanghai's commercial districts due to ongoing consumption expansion policies, with significant growth in retail sales and foot traffic in key areas like Yuyuan Mall [1][3]. Group 1: Consumption Growth - In June, Shanghai's retail sales reached 138.83 billion yuan, a year-on-year increase of 3.7% [3]. - From January to June, retail sales totaled 826.04 billion yuan, up 1.7% year-on-year, with a growth rate improvement of 0.3 percentage points compared to the first five months [3]. - Key monitored commercial districts saw retail sales increase by 2.7% year-on-year, with 19 districts exceeding 10% growth, and Yuyuan, Expo, and Zhenru districts leading in growth rates [3]. Group 2: Yuyuan Mall Developments - Yuyuan Mall's president stated that the area attracts 55 million visitors annually, with an average daily foot traffic of 130,000, peaking at 240,000 during holidays [3][4]. - The mall aims to enhance its appeal to various demographics, particularly young cultural enthusiasts, and plans to implement the "Big Yuyuan" concept to attract over 100 million visitors by 2033 [3][5]. Group 3: Night Economy and Events - The newly renovated Hefeng Building will become a food landmark, extending operating hours to midnight and linking with nearby snack streets to boost nighttime consumption [4]. - Yuyuan Mall plans to utilize high-rise spaces for creative events and social gatherings, enhancing the overall consumer experience [5]. Group 4: Government Initiatives - The Shanghai Municipal Commerce Commission aims to improve the contribution of commercial districts to consumption, attract more domestic and international visitors, and convert foot traffic into sales [6][7]. - Future plans include developing innovative consumption experiences through digital applications and enhancing the overall shopping environment to improve the city's image [7][8].