新华社北京10月8日电（记者丁雅雯、李唐宁、吴慧珺）知名景区人潮如织、边境小城别样热闹、街头小店一座难求……这个国庆假期，文 旅消费再度火爆。游客们不仅追寻名山大川间的"诗和远方"，更在烟火缭绕的早市、风味地道的餐馆与香气四溢的小店里，沉浸式体验一方水土 的人文韵味。 业内专家指出，"味蕾游"等新兴旅游形态兴起，折射出旅游方式正从传统的景观欣赏，转向深度融入当地生活的"情感共鸣"。这一转变也推 动文旅产业加速从标准化供给，向个性化、体验式服务转型。 图为游客在重庆磁器口古镇长街宴活动现场品尝美食（记者王全超 摄） 文旅消费热度攀升 多元场景共绘活力图景 "味蕾游"引领新风尚 餐饮消费活力全开 文旅市场的热度，首先体现在"行"与"住"的数据里。 美团旅行数据显示，今年国庆假期，出游高峰预计从9月27日持续至10月12日。截至9月22日，2025年国庆文旅预订同比增速达73%，高星酒 店订单人次同比增长115%。 去哪儿旅行大数据显示，国庆假期旅游热度创新高。国内游方面，热门城市酒店预订量同比增幅超过两成。 途牛旅游网数据显示，今年国庆中秋假期，用户出游人次较去年同期两位数增长，出游高峰期从9月30日一直持续到了 ...

"哇，这个中药奶茶好好喝啊！"……在广东省名中医吴伟教授岭南鲜药应用工作室，游客不仅可以 问诊，还可以体验"药食同源"的中医药膳食文化，现场熙熙攘攘、气氛热烈。 不远处，一阵欢呼声传来："快看，'天外飞仙'！"只见身着古装的不倒翁小姐姐轻盈旋转，边表演 边向孩子们派发棒棒糖。董小英举起手机记录这一幕，连连点赞："传统技艺与现代互动巧妙融合，这 样的'潮玩'非遗，孩子看得懂、玩得嗨，文化传承就该这么生动！" 开街仪式上，合浦县还首次将中医药与非遗戏曲相结合，让两种文化在"一文一武、一静一动"中碰 撞出差异化国潮火花。当天，欧凯明艺术工作室、广东省名中医吴伟教授岭南鲜药应用工作室正式揭 牌。 在欧凯明艺术工作室，市民、游客络绎不绝。欧凯明是著名粤剧表演艺术家、国家级非物质文化遗 产代表性传承人，作为土生土长的合浦人，这次在家乡设立工作室，他充满期待："希望通过工作室为 合浦的文化事业，尤其是传统艺术的传承与弘扬贡献一份力量。" 彩旗猎猎，醒狮腾跃，10月1日上午，全国首个"海丝文化+非遗+月饼"主题沉浸式文旅街区在合浦 县月饼小镇正式开街。锣鼓声中，海丝风情舞蹈翩跹登场，非遗匠人展演绝活，智能机器狗卖萌争 宠…… ...

Core Points - The 10th China International Food and Catering Expo (referred to as "Food Expo") will commence on September 19, showcasing global cuisine in Changsha [1] - The event features a significant focus on local and international food offerings, with participation from 28 countries and regions [7] Group 1: Event Overview - The Food Expo will take place at the Changsha International Convention and Exhibition Center, covering an exhibition area of 81,000 square meters [11] - Over 1,400 enterprises will participate, presenting thousands of products, including local specialties and international delicacies [11] Group 2: Local and International Highlights - The "Taste of Hunan" exhibition area will highlight traditional Hunan cuisine, featuring live demonstrations by intangible cultural heritage inheritors [3] - The event will also include a special "African Goods Exhibition Area," showcasing over a hundred high-quality African products, including coffee and wine [7] Group 3: Activities and Forums - The Food Expo will host 15 high-quality economic and trade activities, including the release of the Changsha Metro Food Map and various industry forums [11] - Industry forums will focus on the high-quality development of Hunan cuisine and the promotion of healthy eating initiatives, aligning with the province's "reduce salt and oil" campaign [11]

Core Insights - The article argues that third and fourth-tier cities present significant wealth opportunities that are often overlooked due to perceptions of lower consumer power compared to first and second-tier cities [1][47][50] Group 1: Investment Opportunities - Many successful business models from first and second-tier cities can be replicated in third and fourth-tier cities, where competition is lower and investment costs are reduced [5][50] - The consumer behavior in third and fourth-tier cities shows a strong tendency for "follow-the-trend" consumption, making it easier to introduce new concepts [5][50] Group 2: Replication Strategies - **Food and Beverage**: Replicating popular dining concepts from first and second-tier cities can attract young consumers in third and fourth-tier cities [8][9] - **Health and Fitness**: Establishing well-equipped gyms can fill a gap in the market, as health consciousness is rising among younger demographics [12][13] - **Retail Innovations**: Introducing modern retail formats like convenience stores and fresh supermarkets can significantly improve the shopping experience [15][16] - **Education and Training**: There is a demand for educational services, including tutoring and skill training, which remains underdeveloped in smaller cities [20][21][24] - **Entertainment and Leisure**: Creating social venues and entertainment options can cater to the lack of recreational activities in these areas [25][27] - **Marriage and Social Services**: There is a notable absence of marriage and social platforms, presenting an opportunity to introduce these services [27][28] - **Home Services**: The demand for reliable home services is high, and replicating successful models from larger cities can quickly build a customer base [32][33] - **Local Internet Business**: Leveraging e-commerce and social media marketing can help local businesses thrive in third and fourth-tier cities [35][37] - **Elderly Care**: The aging population in these cities creates a market for elder care services, which are currently lacking [39][40] - **Platform Thinking**: Transitioning from small businesses to platform-based models can yield greater financial returns [44][45] Group 3: Conclusion - The article concludes that third and fourth-tier cities are often underestimated as wealth generation areas, and the key to success lies in replicating proven business models rather than creating unique concepts [47][48][50]

当前，随着各项扩消费政策、活动的持续发力，上海商圈活力焕发。 8月21日，上海市商务委"扩消费上海商圈行"政府开放暨媒体探营活动走进豫园商城。数据显示，今年上半年，豫园 商城商圈社零增长41.6%，展示出显著的消费活力。 潘洁摄 今年6月，上海社零额实现1388.3亿元，同比增长3.7%。1—6月，社零额实现8260.4亿元，同比增长1.7%，增速较1— 5月提高0.3个百分点。 其中，与商圈相关的零售商品类别，如服装纺织品、高质量食品、通讯器材都受到消费者青睐，增长高于平均水 平。 另一组数据显示，今年上半年商圈零售额规模、客流热度均呈现增长态势。1-6月，重点监测的50个商圈零售额同比 增长2.7%，增速高于社零1个百分点，零售额规模为"十四五"以来最高；其中，19个商圈零售额同比增速突破10%， 世博、豫园、真如等商圈零售额增速位列前三。 豫园商城总裁王维昌表示，如今豫园片区全年客流达5500万人次，日均客流达13万人次，春节、元宵节期间，日客 流峰值达24万人次，19-35岁年轻客群占比60%，商城定位核心客群为文化爱好者、新时代年轻人等，未来将持续打 造"大豫园"概念，预计2033年客流超1亿人次。 ...

Group 1 - Anshun City held a cultural tourism promotion event in Jinan, aiming to attract tourists and promote its tourism offerings [1][3] - The event was attended by various officials from Anshun and Jinan, including the Deputy Mayor of Anshun, Yin Hengbin, and the Deputy Mayor of Jinan, Ren Guangfeng [3][8] - Yin Hengbin highlighted Anshun's status as an excellent tourist city and invited attendees to experience the city's unique offerings, including its pleasant climate and rich cultural heritage [5][6] Group 2 - The promotion included presentations from Anshun's tourism group, showcasing key travel routes, products, and special offers to entice visitors [8] - The event featured speeches from local government representatives and tourism experts, emphasizing the collaborative effort to enhance tourism in Anshun [8] - Anshun is positioning itself as a premier tourist destination, focusing on its natural beauty, cultural experiences, and culinary delights to attract a broader audience [6][8]

Core Insights - The event is a successful integration of food, music, and sports, enhancing local summer experiences and boosting regional consumption [1][3][6] - The introduction of the Scottish Premiership (苏超) during the festival attracted significant local engagement, creating a vibrant atmosphere [3][7] - The festival utilized a dual approach of online and offline engagement, enhancing community interaction and participation [6][7] Group 1: Event Overview - The second Jiangyin Street Beer and Lobster Music Festival was held over three days, combining culinary delights with musical performances and sports events [1][3] - The festival featured a variety of local foods, including seafood and specialty snacks, creating a lively market atmosphere [4][7] - The event was marked by a significant turnout, with residents enjoying the combination of food, drink, and live sports [3][4] Group 2: Engagement and Interaction - The festival included interactive elements such as live screenings of the Scottish Premiership matches, enhancing the communal experience [3][7] - Special promotions and themed food and drink offerings were introduced to align with the sports events, creating a dynamic consumer experience [7] - The use of live streaming and online engagement allowed for broader participation, ensuring that even those unable to attend in person could enjoy the festivities [6][7] Group 3: Economic Impact - The festival is seen as a model for integrating cultural and sporting events to stimulate local economies and enhance community engagement [7][9] - By leveraging local brands and diverse offerings, the event aimed to revitalize the regional market and promote sustainable economic growth [7][9] - The success of the festival is expected to lead to further innovative events that will continue to drive local consumption and community involvement [7][9]

Group 1 - The 2025 Xi'an Aerospace Experience Consumption Carnival will be held from July 18 to 20, themed "Cool Flying Dream, Boiling Chinese Heart," aimed at optimizing the consumption environment and enhancing consumer willingness [1][3] - The event focuses on "Aerospace + Science Popularization + Consumption," creating a three-in-one activity matrix that integrates aerospace research bases and aviation science museums to enrich cultural tourism consumption scenarios [1][3] - The carnival is organized by the Xi'an Municipal Bureau of Commerce and supported by various local government bodies, with a launch ceremony scheduled for July 18 in Yanliang District [3] Group 2 - The event features a main venue and multiple aviation experience scenes, including a commercial cultural exhibition area, a parent-child amusement area, and an aviation experience area [5] - The commercial cultural exhibition area includes sub-sections for cultural and creative product sales, a green food area showcasing local delicacies, and a brand promotion area with performances and promotional activities [5] - The aviation experience area includes flight simulators and an outdoor cinema that will screen aviation-themed movies, creating an immersive cultural atmosphere [5]

Core Viewpoint - The summer season in Siyang has led to a vibrant consumer atmosphere, significantly boosting the local economy through various sectors such as food, retail, and cultural activities [1]. Group 1: Night Market and Food Sector - The night market in Siyang has seen a surge in visitors, with customer numbers nearly doubling since the start of summer, particularly during the vacation period [3]. - Local residents and tourists are flocking to the night market for diverse food options, enhancing the nighttime leisure experience [3]. Group 2: Bookstores and Educational Institutions - Bookstores and stationery shops have experienced a significant increase in foot traffic, with sales of educational materials and popular novels rising sharply during the summer [5]. - A new "purchase + experience" model is emerging in bookstores, incorporating coffee areas and DIY activities to attract younger customers [5]. - Libraries are also witnessing a peak in book borrowing, with dedicated children's reading areas and various summer reading events drawing large crowds [5]. Group 3: Interest Training Institutions - Interest training institutions for activities like painting and calligraphy are seeing a spike in enrollment as parents seek to enrich their children's summer experiences [6]. Group 4: Sports and Fitness Facilities - Swimming pools and fitness centers have become popular destinations for residents, with daily attendance at swimming facilities exceeding 500 people during the summer [8]. - Fitness centers are also experiencing high demand for classes and personal training services as young people aim to stay active during the vacation [8]. Group 5: Retail and Business Strategies - Many businesses in Siyang are extending their operating hours to capitalize on summer consumer demand, leading to increased sales, especially in the evenings [8]. - This flexible business strategy has made shopping more convenient for consumers and effectively stimulated overall consumption growth [8]. Group 6: Economic Impact - The booming summer economy in Siyang is positively impacting the local market by driving sales growth in the food, retail, and cultural sectors, while also creating more job opportunities [9].

Group 1 - The "May Day" holiday saw a total sales revenue of 18.7 billion yuan from key monitored retail and catering enterprises in the province, representing a year-on-year growth of 4.5% [1] - Sales of household appliances, automobiles, and communication equipment increased by 20.6%, 18.8%, and 5.5% respectively compared to the same period last year [1] - The province organized various promotional activities such as automotive culture festivals and electrical appliance carnivals to stimulate consumer spending [1] Group 2 - Major shopping malls transformed into entertainment venues, attracting significant foot traffic, with an average daily visitor count of nearly 800,000 in Zhengzhou's top 10 commercial districts, a year-on-year increase of approximately 14% [2] - The "Buy Buy Buy" campaign, which included the distribution of consumer vouchers, successfully boosted market activity during the holiday [2] - The total sales revenue from key monitored retail enterprises reached 18.3 billion yuan during the holiday, marking a 4.47% increase from the previous year [2] Group 3 - The night economy in cities like Luoyang and Kaifeng thrived during the holiday, with daily foot traffic exceeding 10,000 in popular food streets [3] - The restaurant sector experienced an 8% increase in revenue compared to the same period last year, driven by the integration of cultural and tourism activities [3] - Various regions explored new business models to enhance the synergy between commerce and tourism, significantly boosting the dining and accommodation sectors [3]