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新华财经丨为一道美食赴一座城!这波“舌尖上的旅行”你加入了吗?
Xin Hua Wang· 2025-10-08 12:06
Core Insights - The tourism and cultural consumption during the National Day holiday has seen a significant surge, reflecting a shift from traditional sightseeing to immersive local experiences [1][6] - New tourism trends such as "taste travel" have emerged, indicating a growing preference for personalized and experiential services in the tourism industry [1][9] Group 1: Tourism Market Performance - Data from Meituan Travel indicates that the peak travel period for this year's National Day holiday is expected to last from September 27 to October 12, with a 73% year-on-year increase in travel bookings as of September 22 [3] - Qunar's data shows that hotel bookings in popular domestic cities have increased by over 20% year-on-year during the holiday [4] - Tuniu reports a double-digit growth in user travel numbers compared to the same period last year, with peak travel days from September 30 to October 5 [5] Group 2: Visitor Trends and Preferences - Major tourist attractions such as Tiananmen Square, the Forbidden City, and the Great Wall have experienced overwhelming crowds, with tickets for the Forbidden City selling out before the holiday [5] - The trend of "reverse tourism" has gained momentum, with cities like Heihe and Suifenhe attracting visitors seeking diverse cultural experiences without leaving the country [5] - Qunar's data indicates that on October 1, users booked accommodations in nearly 2,000 county-level hotels and guesthouses across the country, highlighting the popularity of smaller towns [5] Group 3: Culinary Tourism - "Taste travel" has become a new trend, with many travelers planning their trips around local delicacies [7][8] - Dazhong Dianping reports that on the first day of the holiday, the traffic for the "must-eat list" increased nearly twofold compared to the previous month, with significant growth in both traffic and order volume for featured local eateries [8] - The dining scene has seen a surge in popularity, with high customer traffic reported at popular restaurant chains like Haidilao during the holiday [9] Group 4: Industry Insights - The explosive growth of the tourism market during the National Day holiday reflects a recovery in service consumption, with a higher proportion of high-value products and immersive experiences being in demand [9] - The shift in consumer motivation from mere sightseeing to emotional resonance is evident, as younger travelers are willing to travel across provinces for unique local foods [9]
提振消费进行时 | 全国首个“海丝文化+非遗+月饼”文旅街区开街
Guang Xi Ri Bao· 2025-10-03 02:51
Core Points - The first "Maritime Silk Road Culture + Intangible Heritage + Mooncake" themed immersive cultural tourism district officially opened in Hepu County on October 1, showcasing a blend of traditional and modern cultural elements [1] - Hepu is recognized as an important starting port of the ancient Maritime Silk Road and is known for its rich cultural heritage, including being the hometown of the South Pearl and the Great Mooncake [1] Group 1 - The Hepu Mooncake Town Intangible Heritage District aims to provide a platform for the display, active inheritance, and innovative development of intangible cultural heritage projects [1] - Visitors can engage with various cultural activities, including traditional performances and interactive experiences, enhancing the appeal of cultural transmission [1][2] - The opening ceremony featured a combination of traditional Chinese medicine and intangible heritage opera, highlighting the fusion of different cultural elements [1] Group 2 - The establishment of the Oukaiming Art Studio by a renowned Cantonese opera artist aims to contribute to the preservation and promotion of traditional arts in Hepu [2] - The Guangdong Provincial Famous Traditional Chinese Medicine Professor Wu Wei's studio offers visitors the opportunity to experience the integration of medicine and food culture [2] - During the National Day and Mid-Autumn Festival holiday, the intangible heritage district will host various free activities and exhibitions to attract more tourists and boost local consumption [2]
全球美食汇聚长沙!记者提前探营第十届中国国际食品餐饮博览会
Chang Sha Wan Bao· 2025-09-18 12:41
Core Points - The 10th China International Food and Catering Expo (referred to as "Food Expo") will commence on September 19, showcasing global cuisine in Changsha [1] - The event features a significant focus on local and international food offerings, with participation from 28 countries and regions [7] Group 1: Event Overview - The Food Expo will take place at the Changsha International Convention and Exhibition Center, covering an exhibition area of 81,000 square meters [11] - Over 1,400 enterprises will participate, presenting thousands of products, including local specialties and international delicacies [11] Group 2: Local and International Highlights - The "Taste of Hunan" exhibition area will highlight traditional Hunan cuisine, featuring live demonstrations by intangible cultural heritage inheritors [3] - The event will also include a special "African Goods Exhibition Area," showcasing over a hundred high-quality African products, including coffee and wine [7] Group 3: Activities and Forums - The Food Expo will host 15 high-quality economic and trade activities, including the release of the Changsha Metro Food Map and various industry forums [11] - Industry forums will focus on the high-quality development of Hunan cuisine and the promotion of healthy eating initiatives, aligning with the province's "reduce salt and oil" campaign [11]
如何在三四线城市赚大钱?教你10个复制策略,缺什么就复制什么
Sou Hu Cai Jing· 2025-08-25 10:40
Core Insights - The article argues that third and fourth-tier cities present significant wealth opportunities that are often overlooked due to perceptions of lower consumer power compared to first and second-tier cities [1][47][50] Group 1: Investment Opportunities - Many successful business models from first and second-tier cities can be replicated in third and fourth-tier cities, where competition is lower and investment costs are reduced [5][50] - The consumer behavior in third and fourth-tier cities shows a strong tendency for "follow-the-trend" consumption, making it easier to introduce new concepts [5][50] Group 2: Replication Strategies - **Food and Beverage**: Replicating popular dining concepts from first and second-tier cities can attract young consumers in third and fourth-tier cities [8][9] - **Health and Fitness**: Establishing well-equipped gyms can fill a gap in the market, as health consciousness is rising among younger demographics [12][13] - **Retail Innovations**: Introducing modern retail formats like convenience stores and fresh supermarkets can significantly improve the shopping experience [15][16] - **Education and Training**: There is a demand for educational services, including tutoring and skill training, which remains underdeveloped in smaller cities [20][21][24] - **Entertainment and Leisure**: Creating social venues and entertainment options can cater to the lack of recreational activities in these areas [25][27] - **Marriage and Social Services**: There is a notable absence of marriage and social platforms, presenting an opportunity to introduce these services [27][28] - **Home Services**: The demand for reliable home services is high, and replicating successful models from larger cities can quickly build a customer base [32][33] - **Local Internet Business**: Leveraging e-commerce and social media marketing can help local businesses thrive in third and fourth-tier cities [35][37] - **Elderly Care**: The aging population in these cities creates a market for elder care services, which are currently lacking [39][40] - **Platform Thinking**: Transitioning from small businesses to platform-based models can yield greater financial returns [44][45] Group 3: Conclusion - The article concludes that third and fourth-tier cities are often underestimated as wealth generation areas, and the key to success lies in replicating proven business models rather than creating unique concepts [47][48][50]
豫园商圈增速前三!上海社零数据“飘红”
Guo Ji Jin Rong Bao· 2025-08-22 08:21
Core Insights - The article highlights the revitalization of Shanghai's commercial districts due to ongoing consumption expansion policies, with significant growth in retail sales and foot traffic in key areas like Yuyuan Mall [1][3]. Group 1: Consumption Growth - In June, Shanghai's retail sales reached 138.83 billion yuan, a year-on-year increase of 3.7% [3]. - From January to June, retail sales totaled 826.04 billion yuan, up 1.7% year-on-year, with a growth rate improvement of 0.3 percentage points compared to the first five months [3]. - Key monitored commercial districts saw retail sales increase by 2.7% year-on-year, with 19 districts exceeding 10% growth, and Yuyuan, Expo, and Zhenru districts leading in growth rates [3]. Group 2: Yuyuan Mall Developments - Yuyuan Mall's president stated that the area attracts 55 million visitors annually, with an average daily foot traffic of 130,000, peaking at 240,000 during holidays [3][4]. - The mall aims to enhance its appeal to various demographics, particularly young cultural enthusiasts, and plans to implement the "Big Yuyuan" concept to attract over 100 million visitors by 2033 [3][5]. Group 3: Night Economy and Events - The newly renovated Hefeng Building will become a food landmark, extending operating hours to midnight and linking with nearby snack streets to boost nighttime consumption [4]. - Yuyuan Mall plans to utilize high-rise spaces for creative events and social gatherings, enhancing the overall consumer experience [5]. Group 4: Government Initiatives - The Shanghai Municipal Commerce Commission aims to improve the contribution of commercial districts to consumption, attract more domestic and international visitors, and convert foot traffic into sales [6][7]. - Future plans include developing innovative consumption experiences through digital applications and enhancing the overall shopping environment to improve the city's image [7][8].
“泺邑瀑乡·泉涌安顺”安顺文化旅游推介会在济南举行
Qi Lu Wan Bao· 2025-08-18 01:11
Group 1 - Anshun City held a cultural tourism promotion event in Jinan, aiming to attract tourists and promote its tourism offerings [1][3] - The event was attended by various officials from Anshun and Jinan, including the Deputy Mayor of Anshun, Yin Hengbin, and the Deputy Mayor of Jinan, Ren Guangfeng [3][8] - Yin Hengbin highlighted Anshun's status as an excellent tourist city and invited attendees to experience the city's unique offerings, including its pleasant climate and rich cultural heritage [5][6] Group 2 - The promotion included presentations from Anshun's tourism group, showcasing key travel routes, products, and special offers to entice visitors [8] - The event featured speeches from local government representatives and tourism experts, emphasizing the collaborative effort to enhance tourism in Anshun [8] - Anshun is positioning itself as a premier tourist destination, focusing on its natural beauty, cultural experiences, and culinary delights to attract a broader audience [6][8]
“左手啤酒 右手苏超”南京沿江街道夏季消费节圆满落幕!
Sou Hu Cai Jing· 2025-07-24 13:05
Core Insights - The event is a successful integration of food, music, and sports, enhancing local summer experiences and boosting regional consumption [1][3][6] - The introduction of the Scottish Premiership (苏超) during the festival attracted significant local engagement, creating a vibrant atmosphere [3][7] - The festival utilized a dual approach of online and offline engagement, enhancing community interaction and participation [6][7] Group 1: Event Overview - The second Jiangyin Street Beer and Lobster Music Festival was held over three days, combining culinary delights with musical performances and sports events [1][3] - The festival featured a variety of local foods, including seafood and specialty snacks, creating a lively market atmosphere [4][7] - The event was marked by a significant turnout, with residents enjoying the combination of food, drink, and live sports [3][4] Group 2: Engagement and Interaction - The festival included interactive elements such as live screenings of the Scottish Premiership matches, enhancing the communal experience [3][7] - Special promotions and themed food and drink offerings were introduced to align with the sports events, creating a dynamic consumer experience [7] - The use of live streaming and online engagement allowed for broader participation, ensuring that even those unable to attend in person could enjoy the festivities [6][7] Group 3: Economic Impact - The festival is seen as a model for integrating cultural and sporting events to stimulate local economies and enhance community engagement [7][9] - By leveraging local brands and diverse offerings, the event aimed to revitalize the regional market and promote sustainable economic growth [7][9] - The success of the festival is expected to lead to further innovative events that will continue to drive local consumption and community involvement [7][9]
2025西安航空航天体验消费嘉年华7月18日启幕
Sou Hu Cai Jing· 2025-07-17 00:54
Group 1 - The 2025 Xi'an Aerospace Experience Consumption Carnival will be held from July 18 to 20, themed "Cool Flying Dream, Boiling Chinese Heart," aimed at optimizing the consumption environment and enhancing consumer willingness [1][3] - The event focuses on "Aerospace + Science Popularization + Consumption," creating a three-in-one activity matrix that integrates aerospace research bases and aviation science museums to enrich cultural tourism consumption scenarios [1][3] - The carnival is organized by the Xi'an Municipal Bureau of Commerce and supported by various local government bodies, with a launch ceremony scheduled for July 18 in Yanliang District [3] Group 2 - The event features a main venue and multiple aviation experience scenes, including a commercial cultural exhibition area, a parent-child amusement area, and an aviation experience area [5] - The commercial cultural exhibition area includes sub-sections for cultural and creative product sales, a green food area showcasing local delicacies, and a brand promotion area with performances and promotional activities [5] - The aviation experience area includes flight simulators and an outdoor cinema that will screen aviation-themed movies, creating an immersive cultural atmosphere [5]
泗阳:暑期经济热潮涌动 夏日商圈焕发活力
Sou Hu Cai Jing· 2025-07-07 05:27
Core Viewpoint - The summer season in Siyang has led to a vibrant consumer atmosphere, significantly boosting the local economy through various sectors such as food, retail, and cultural activities [1]. Group 1: Night Market and Food Sector - The night market in Siyang has seen a surge in visitors, with customer numbers nearly doubling since the start of summer, particularly during the vacation period [3]. - Local residents and tourists are flocking to the night market for diverse food options, enhancing the nighttime leisure experience [3]. Group 2: Bookstores and Educational Institutions - Bookstores and stationery shops have experienced a significant increase in foot traffic, with sales of educational materials and popular novels rising sharply during the summer [5]. - A new "purchase + experience" model is emerging in bookstores, incorporating coffee areas and DIY activities to attract younger customers [5]. - Libraries are also witnessing a peak in book borrowing, with dedicated children's reading areas and various summer reading events drawing large crowds [5]. Group 3: Interest Training Institutions - Interest training institutions for activities like painting and calligraphy are seeing a spike in enrollment as parents seek to enrich their children's summer experiences [6]. Group 4: Sports and Fitness Facilities - Swimming pools and fitness centers have become popular destinations for residents, with daily attendance at swimming facilities exceeding 500 people during the summer [8]. - Fitness centers are also experiencing high demand for classes and personal training services as young people aim to stay active during the vacation [8]. Group 5: Retail and Business Strategies - Many businesses in Siyang are extending their operating hours to capitalize on summer consumer demand, leading to increased sales, especially in the evenings [8]. - This flexible business strategy has made shopping more convenient for consumers and effectively stimulated overall consumption growth [8]. Group 6: Economic Impact - The booming summer economy in Siyang is positively impacting the local market by driving sales growth in the food, retail, and cultural sectors, while also creating more job opportunities [9].
“五一”假期全省重点监测的零售和餐饮企业销售总额超十八亿元 河南消费成绩不错
He Nan Ri Bao· 2025-05-05 23:23
Group 1 - The "May Day" holiday saw a total sales revenue of 18.7 billion yuan from key monitored retail and catering enterprises in the province, representing a year-on-year growth of 4.5% [1] - Sales of household appliances, automobiles, and communication equipment increased by 20.6%, 18.8%, and 5.5% respectively compared to the same period last year [1] - The province organized various promotional activities such as automotive culture festivals and electrical appliance carnivals to stimulate consumer spending [1] Group 2 - Major shopping malls transformed into entertainment venues, attracting significant foot traffic, with an average daily visitor count of nearly 800,000 in Zhengzhou's top 10 commercial districts, a year-on-year increase of approximately 14% [2] - The "Buy Buy Buy" campaign, which included the distribution of consumer vouchers, successfully boosted market activity during the holiday [2] - The total sales revenue from key monitored retail enterprises reached 18.3 billion yuan during the holiday, marking a 4.47% increase from the previous year [2] Group 3 - The night economy in cities like Luoyang and Kaifeng thrived during the holiday, with daily foot traffic exceeding 10,000 in popular food streets [3] - The restaurant sector experienced an 8% increase in revenue compared to the same period last year, driven by the integration of cultural and tourism activities [3] - Various regions explored new business models to enhance the synergy between commerce and tourism, significantly boosting the dining and accommodation sectors [3]