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整个社会都在喊没钱了,但市场上依然涌现出一批优秀的消费冠军
创业家· 2025-08-19 10:20
Core Viewpoint - The article emphasizes the importance of learning from Japan's "lost thirty years" to identify structural opportunities in China's consumer market, particularly focusing on the emergence of new national brands and nationwide chains [7][28]. Group 1: Insights from Japan - Japan experienced stagnant wages and severe aging during its lost thirty years, yet it produced successful consumer champions like Uniqlo and 7-Eleven, highlighting the potential for growth even in challenging economic conditions [8][9]. - Two key insights from Japan's experience are the continuous upgrade of essential needs and the emergence of affordable alternatives, which shifted consumer focus from luxury to practicality [10][12]. Group 2: Investment Focus - The company,启承资本, founded by 常斌, has invested in over 20 companies since 2016, focusing on new national brands and chain enterprises, particularly in food, beverage, and lifestyle sectors [5][24]. - As of now, 15 of the invested companies have revenues exceeding 1 billion, with 5 surpassing 5 billion, and 3 retail companies expected to exceed 10 billion this year [24]. Group 3: Market Opportunities - The article identifies two structural opportunities in the Chinese consumer market: the rise of new national brands and the development of new nationwide chains [28]. - The company believes that despite current market uncertainties, there are still structural opportunities for businesses to thrive [27]. Group 4: Educational Initiative - A program called "黑马百亿消费冠军专题营" is introduced, aimed at sharing a decade of value creation strategies and case studies from invested companies, along with localized Japanese experiences [29][30]. - The program will cover various aspects of business growth, including product innovation, competitive strategy, and long-term value creation [32][50].