记者丨 陆 秀 编辑丨江佩霞 设计 丨 郑嘉琪 视频丨柳润瑛 让年轻人不敢上秤的除了体重器，还有麻辣香锅。 原本觉得山姆一盒有机绿豆芽，折算下来每斤8块多已经不便宜，可21财经客户端记者实地走访后发现， 今年7月麻辣烫巨头杨国福在全国陆续 上线了麻辣香锅业务后， 已悄然将普通一把绿豆芽的价格，抬到了28.8元一斤，远超山姆超市 。 近年来，围绕着麻辣香锅的争议从未停止。"克重刺客"横行，50元也买不到一份能吃饱的午餐，食材新鲜度参差不齐，底料口味时好时坏...... 然而奇怪的是，麻辣香锅不仅没有"凉"，反而还越开越多。 荤菜6 0元1斤、素菜3 6元1斤！ 麻辣香锅变"消费刺客 "？ 社交媒体上，有网友吐槽辣汀麻辣香锅： 素菜36.8元/斤、荤菜59.8元/斤，还要加收5元的锅底费，不如吃一顿火锅！而美川小居麻辣香锅，精 品类菜品卖出了100元/斤的"天价"。 克重套路多、卫生问题频发 更关键的是，麻辣香锅防不胜防的套路正在让消费者慢慢失去耐心。全场几元的单价，乍看都能让人轻松拿下。可仔细一看，很多菜按50g、 几两计价，折算成一斤其实贵得吓人。 麻辣香锅门店的卫生问题也让人糟心。 21财经客户端记者现场走 ...

Core Insights - The article discusses the rise and fall of street food entrepreneurship, particularly focusing on various food items like "big pot marinated dishes," "explosive durian cakes," and "explosive pork chops" as potential business ventures. It highlights the allure of quick profits but contrasts it with the reality of declining consumer interest and market saturation [1][18]. Group 1: Street Food Trends - Social media has popularized numerous street food projects, leading to a perception of easy wealth through entrepreneurship [1][4]. - A detailed street food calendar lists various food items for each day of the month, indicating a trend of rapid project turnover in the street food scene [4]. Group 2: Declining Popularity of Marinated Dishes - "Big pot marinated dishes" have seen a decline in popularity, particularly among younger consumers, with major brands like Juewei Foods, Zhou Hei Ya, and Huang Shang Huang reporting revenue drops in 2024 [5][7]. - The rising prices of marinated dishes have alienated consumers, with typical purchases costing around 40-50 yuan, which contrasts sharply with current consumer spending trends [7][9]. Group 3: Emerging Alternatives - New food items like "explosive durian cakes" are gaining traction, with sales figures indicating that two stalls can generate around 10,000 yuan [10]. - However, the price sensitivity of consumers is increasing, with durian cakes priced between 30 to over 70 yuan, leading to a demand for more affordable options in the baking category [12][14]. Group 4: Challenges in the Fried Food Market - The "explosive pork chop" trend is emerging as a response to the declining popularity of chicken chops, but the market is saturated with competition [15][17]. - Major brands in the fried food sector are experiencing store closures and market exits, indicating a shift in consumer preferences towards more diverse and unique offerings [17]. Group 5: Entrepreneurial Realities - The perception that entering the food industry is low-risk is misleading; the market has become increasingly competitive and requires significant effort and strategy [18]. - The article emphasizes that aspiring entrepreneurs should approach the food business with realistic expectations and a strong work ethic, rather than relying on viral success stories [18].