前不久，一家连锁麻辣烫店的豆芽标出28.8 元/斤的售价，引发网友热议。记者调查发现，在称重计 价、荤素同价的模式下，不止豆芽，藕片、金针菇等其他素菜也被标以类似高价。而且，商家还会利用 50克计重、左位效应等手法玩转消费心理，让不少消费者直呼 "麻辣烫越来越贵了"。 称重计价 素菜几两结账惊掉下巴 两个海带结、两段冻玉米、两块豆腐、两片藕、两片红薯、两个魔芋结，记者拿着这些食材到许小树北 京SKP店收银台称重结账。"23.3元。"服务员收款同时送上小票，上面印着单价79.8（元/千克）、数量 0.292（千克）、总价23.3（元）。店里挂着的公示牌显示："自选汤煮食材均一价，39.9元/500克。" 比如林静小吃，这家店在互联网上以"好吃但不便宜"著称。该店食材种类众多，每到饭点必然排队。店 里计价方式比较复杂，普通菜品26.8元/500克，另有几十种特殊菜品分成3元至10元一共6个档位，按串 收费。这种混合计价方法，更容易让消费者困惑。记者挑选了一串麻辣牛肉、一串毛肚、少量豆腐、豆 皮、茼蒿等素菜，总价46.5元。向收银员索要小票，尽管当时临近中午1点，但拿到的是当日流水号 0001号小票。小票只显示总价 ...

11月15日，上海一网友发帖称在上海信业购物中心的杨国福麻辣烫，目睹店内工作人员直接踩踏食材展柜进行清洁，涉事门店随后回应，这种行为肯定是 不好，看到网上的消息后，第一时间将展柜上当时摆放的菜品全部销毁，并更换为新菜，确保食材未流入消费者口中。 11月17日，杨国福集团总部客服回应称，目前已记录该情况，具体的回复时间无法告知。 此次事件所暴露的前端管理疏漏，为这家已走过二十余年的麻辣烫头部品牌再添一层发展隐忧。 餐饮行业本就是红海竞争，食安问题是消费者最为关心的问题之一，杨国福集团此次暴露的食品安全风险事件，不仅直接冲击其品牌公信力，更可能引发 消费者信任危机，企业品牌价值构成实质性损害。 从路边摊到行业头部，杨国福麻辣烫的发展之路 上海杨国福企业管理（集团）股份有限公司（下文简称杨国福集团）的创始人杨国福于2000年起从事餐饮行业，最初他与妻子在哈尔滨街头经营烧烤摊 点，尚未涉足麻辣烫领域，仅仅是赚小生意的辛苦钱。 关键的转型发生在2001年。当时，发源于四川的麻辣烫在哈尔滨逐渐兴起，杨国福观察到周边麻辣烫商户生意红火，遂萌生做麻辣烫生意的想法。 但杨国福本人并不嗜辣，他在接触麻辣烫之初，就确立了差异化定位 ...

以下文章来源于Vista看天下 ，作者朱昱桥 Vista看天下 . 一个永远理解你的朋友 来源丨 Vista看天下（ID：vistaweek） 作者丨 朱昱桥 图源丨Midjourney 试问2025年最能显露钱包实力的动作是什么？ 早就不是全款买房提车、血拼奢侈品或者集齐整套LABUBU了。现在，谁能走进一家麻辣香锅小店，夹菜手不抖水、付款面 不改色，急头白脸吃上一顿—— 那才是真有实力。 麻辣香锅，这个印象中古早又朴素的品类，不仅占领了全国商场负一层，而且已经悄然贵成了一款新型"验资工具"。 最近，杨国福新推出的麻辣香锅，被发现普通的绿豆芽售价28.8元一斤。而以中产格调出名的山姆会员超市，有机绿豆芽售 价9.9元/600g；北京新发地农副产品批发市场中心显示，11月以来绿豆芽的市场平均价格稳定在0.98元一斤。 折算下来，杨国福的绿豆芽比山姆贵了三倍多，是菜市场行情价的将近30倍，"轻奢风豆芽"迅速冲上热搜。 首先厘清一件事：麻辣香锅的贵，不是绝对意义上的"吃不起"，而是相比于顾客的心理预期，它经常能高出一大截。 食客们选择麻辣香锅的场景，一般都是"随便吃点"。 比如逛街的时候觉得商场楼上的餐厅太贵，于 ...

Core Viewpoint - The article discusses the pricing strategy and food safety issues of Yang Guofu's spicy hot pot chain, highlighting the significant price discrepancies and past food safety scandals that have affected consumer perception and brand reputation [1][3][5]. Pricing Strategy - Yang Guofu's mung bean sprouts are priced at 2.88 yuan for 50g, equating to 28.8 yuan per kilogram, which is significantly higher than the 9.9 yuan for 600g at Sam's Club, translating to 8.25 yuan per kilogram [1]. - The company has inconsistent pricing across its nationwide stores, attributing this to varying local costs such as rent and labor [3]. - The article notes that unconventional measurement units are often used to obscure actual prices, leading consumers to unknowingly pay higher amounts [3]. Financial Performance - According to the 2022 prospectus, Yang Guofu's revenue for 2019, 2020, and the first nine months of 2021 were 1.182 billion yuan, 1.114 billion yuan, and 1.163 billion yuan, respectively, with profits of 181 million yuan, 169 million yuan, and 202 million yuan [4]. - The gross profit margins for the same periods were 27.9%, 28.7%, and 30.2% [4]. - The company operates 5,621 stores with an average consumer spending of 25.68 yuan, but has seen a reduction in the number of franchise stores from over 6,000 in 2021 [4]. Food Safety Issues - Yang Guofu has faced multiple food safety scandals, including reports of mice in food areas and unsanitary food handling practices, leading to public outcry and regulatory scrutiny [5][6][7]. - In 2021, an investigation revealed severe hygiene violations, including the presence of rodent droppings and improper food handling, prompting a nationwide inspection of over 3,000 stores [7]. - In 2023, a consumer reported finding a bat in a self-heating hot pot, further damaging the brand's reputation [6][9]. Consumer Sentiment - The brand has received numerous complaints related to food safety, with over 2,300 complaints logged, primarily concerning foreign objects found in food [9]. - Consumers have expressed dissatisfaction with the brand's response to complaints, citing issues such as being blocked by the business after reporting food safety concerns [9].

Core Insights - The article discusses various recent events and developments across different industries, highlighting key issues and trends that may impact investment opportunities and risks. Group 1: Food Industry - Yang Guofu's response to the high price of mung bean sprouts, which reached 28.8 yuan per pound, indicating a lack of uniform pricing across stores due to cost issues [2]. Group 2: Automotive Industry - Li Auto's product line head detailed the "MEGA 2024" fire incident, revealing that a battery insulation fault was reported four hours before the incident, and the company had contacted the driver [4]. - BMW announced that by 2027, half of its M series models will be electric or hybrid, showcasing its commitment to transitioning to new energy vehicles [19]. Group 3: Technology and AI - OpenAI's internal conflicts were exposed, with allegations against Sam Altman for misleading behavior, leading to a loss of trust from the board [10]. - Microsoft CEO Satya Nadella stated that power shortages are becoming a bottleneck for AI computing expansion, resulting in many AI chips remaining unused in warehouses [18]. - Geoffrey Hinton warned that tech giants may need to lay off workers to profit from AI, indicating a potential shift in the labor market due to automation [19]. Group 4: Robotics and Manufacturing - China's high-tech manufacturing sector saw a 9.6% year-on-year increase in value added, with industrial robot production significantly contributing to this growth, reaching 76,300 units in September, a 28.3% increase year-on-year [22]. Group 5: Investment and Financing - Yika Technology announced a $150 million investment agreement to support its global business growth [21]. - Whatnot completed a $225 million Series F funding round, doubling its valuation to $11.5 billion since earlier this year [21].

Core Insights - The pricing controversy surrounding Yang Guofu's mung bean sprouts, priced at 28.8 yuan per kilogram, has sparked widespread discussion online, with comparisons to Sam's Club's organic mung bean sprouts priced at 8.25 yuan per kilogram [3][6] - The pricing strategy of various hot pot and noodle brands, including Yang Guofu, employs a weight-based pricing model that can mislead consumers, often leading to higher-than-expected bills [6][8] - Despite criticisms regarding pricing, the popularity of hot pot remains strong, particularly among younger consumers, with significant engagement on social media platforms [8] Pricing Controversy - Yang Guofu's mung bean sprouts are priced at 2.88 yuan for 50 grams, equating to 28.8 yuan per kilogram, which is significantly higher than competitors [3][6] - The pricing has led to public outcry, with many consumers expressing that the prices are exorbitant and labeling the brand as "luxury fast food" [6] - The company has stated that pricing varies by location due to differing operational costs, such as rent and labor [6] Industry Trends - The hot pot industry has seen rapid growth, with over 30,000 establishments projected by the end of 2024, particularly in second and third-tier cities [8] - The average consumer spending in hot pot restaurants ranges from 20 to 60 yuan, with a significant portion of establishments falling within the 20-40 yuan range [8] - Despite the increase in the number of outlets, the industry lacks a dominant player, with over half of the brands operating five or fewer locations [8] Market Dynamics - The growth rate of the hot pot industry has slowed, with a projected net growth rate of approximately 7% for 2024, down from over 20% in previous years [8] - The opening rate for new establishments is expected to rebound to 38% in 2025, while the closure rate remains high at around 16% [8]

Group 1 - The 2025 Jiangsu Province Urban Football League final concluded with Nantong and Taizhou teams drawing 0-0 after 90 minutes, leading to a penalty shootout where Taizhou won 4-3, claiming the championship [1] - The inaugural "Su Super" league lasted 175 days and featured 85 matches, indicating a successful first season [3] Group 2 - In October, new energy vehicle delivery figures were revealed, with some companies exceeding 70,000 units [4] - The economic reports for the third quarter showed that Guangdong and Jiangsu provinces surpassed 10 trillion yuan, while Tibet, Gansu, and Hubei had the highest growth rates [4] - The price of bean sprouts from Yang Guofu reached 28 yuan per kilogram, which is more expensive than at Sam's Club, highlighting changing consumer preferences among young people [4]

Core Viewpoint - The article discusses the rising prices and consumer dissatisfaction associated with the spicy hot pot (麻辣香锅) industry, despite its continued popularity among young consumers. It highlights the pricing strategies, consumer experiences, and the overall market dynamics of this food segment. Pricing and Consumer Sentiment - The price of ingredients for spicy hot pot has surged, with green bean sprouts priced at 28.8 yuan per jin, significantly higher than competitors like Sam's Club [1] - Consumers express frustration over the high prices and inadequate portion sizes, with many reporting that spending 60 yuan does not guarantee a satisfying meal [3][5] - The pricing strategies often involve deceptive weight measurements, leading to higher costs than initially perceived [5] Hygiene and Quality Concerns - There are notable hygiene issues in spicy hot pot establishments, with reports of unsanitary conditions and spoiled ingredients, contributing to negative consumer experiences [6] - Complaints about food safety, including instances of foodborne illness, are prevalent on social media, affecting the overall reputation of the industry [6] Market Growth and Consumer Engagement - Despite complaints, the spicy hot pot sector continues to attract young consumers, driven by its fresh cooking style and social dining experience [8] - The industry has seen significant engagement on social media platforms, with related topics garnering billions of views, indicating a strong cultural presence [8] Industry Landscape - As of the end of 2024, the number of spicy hot pot establishments in China is projected to exceed 30,000, with a concentration in second and third-tier cities, particularly in Chongqing [10][12] - The average consumer spending in this sector ranges from 20 to 60 yuan, with a majority of establishments falling within the 20-40 yuan price range [10] Competitive Dynamics - The spicy hot pot market lacks a dominant player, with over 54% of brands operating five or fewer locations, indicating a fragmented market with many small operators [12] - The industry's growth rate has slowed, with projections showing a decrease from over 20% in previous years to around 7% in 2024, alongside a high closure rate of approximately 16% [13] Future Outlook - The article suggests that the industry must return to its core values by ensuring transparent pricing, standardized quality, and a better alignment of price with the quality of ingredients and dining experience [14]

Core Insights - The price of ingredients for hot pot dishes, particularly mung bean sprouts, has significantly increased, with prices reaching 28.8 yuan per kilogram, surpassing that of Sam's Club [1] - Despite complaints about portion sizes and food quality, the popularity of hot pot dishes continues to grow, especially among younger consumers [4] Pricing Trends - Social media users have reported high prices for both vegetarian (36.8 yuan/kg) and meat dishes (59.8 yuan/kg), with some premium items reaching 100 yuan/kg [2] - The average consumer spending in hot pot restaurants is concentrated in the 20-60 yuan range, with 51.4% of establishments falling within the 20-40 yuan category [5] Consumer Sentiment - Many consumers express dissatisfaction with portion sizes, stating that spending 60 yuan does not guarantee a filling meal, leading to a decline in customer patience [3] - Hygiene issues have been reported, with some consumers encountering unsanitary conditions and spoiled ingredients, further eroding brand loyalty [3] Market Dynamics - The number of hot pot restaurants in China is projected to exceed 30,000 by the end of 2024, with a significant presence in second and third-tier cities [5] - The industry has seen a slowdown in growth, with net growth rates dropping from over 20% in previous years to approximately 7% in 2024 [6] Future Outlook - The industry is advised to focus on transparency in pricing and standardization of service to meet consumer expectations and improve overall dining experiences [7] - The current market lacks a dominant player, with 54.2% of hot pot brands operating five or fewer locations, indicating a fragmented market [5]

Core Viewpoint - The article discusses the current state and market dynamics of the spicy hot pot (麻辣香锅) industry, highlighting its high prices and the paradox of its continued popularity despite consumer complaints about cost [4][30][52]. Group 1: Market Dynamics - The spicy hot pot has evolved from a popular fast food option to a high-end dining experience, often compared to luxury brands like Hermes in the fast food sector [5][30]. - Major brands like Yang Guofu have started to introduce spicy hot pot offerings, indicating a shift in product strategy within the industry [4][34]. - Despite complaints about high prices, the spicy hot pot remains a popular choice among consumers, with significant online engagement and social media presence [33][36]. Group 2: Pricing Strategies - The pricing system for spicy hot pot is complex, often using weight-based pricing that can obscure the actual cost of ingredients, leading to consumer confusion [10][12]. - Examples of pricing disparities show that the cost of ingredients in restaurants can be significantly higher than retail prices, raising questions about value [14][25]. - The addition of extra charges, such as base fees for the pot, further inflates the total cost, making it comparable to dining experiences at higher-end restaurants [23][30]. Group 3: Consumer Behavior - There is a notable demographic shift, with spicy hot pot being more popular in second and third-tier cities, while first-tier cities show high average order volumes [37]. - The article notes that many consumers are opting to prepare spicy hot pot at home due to the high costs associated with dining out, reflecting a trend towards home cooking [48][49]. - Despite the high prices, young consumers continue to express a preference for spicy hot pot, indicating a strong emotional connection to the dish [52][53]. Group 4: Industry Challenges - The spicy hot pot industry faces competition from similar food categories like hot pot and spicy noodles, leading to a crowded market with unclear positioning [44][46]. - The increasing number of outlets is accompanied by a rise in closures, suggesting that while the market is expanding, sustainability remains a concern [42][43]. - The lack of a dominant brand in the spicy hot pot sector presents both a challenge and an opportunity for growth, as many establishments operate on a smaller scale [39][41].