Core Viewpoint - iMoutai has adjusted the purchasing limit for its Feitian Moutai liquor to six bottles per person per day to meet increased consumer demand during the pre-Spring Festival period [2]. Group 1: Product Availability and Pricing - Starting January 1, 2026, iMoutai will officially sell the 53% vol 500ml Feitian Moutai at a retail price of 1499 yuan per bottle, with a maximum purchase limit of 12 bottles per person per day [4]. - Other Moutai products, including the classic version, gift box, and special edition, will also be available for pre-sale on the iMoutai app [4]. - From January 1 to January 3, over 100,000 users successfully purchased their desired products [4]. Group 2: Market Strategy and Management Insights - During a recent meeting with distributors, Moutai management emphasized the need to implement measures to stabilize prices and manage expectations, aiming for a balance between supply and demand to prevent price speculation [4]. - The introduction of reasonably priced Moutai on the iMoutai platform is seen as a significant signal of Moutai's major adjustments in channel and product structure [4].

Group 1 - The core viewpoint of the article is that iMoutai is adjusting its sales strategy to meet user demand by increasing the purchase limit of the 53% vol 500ml Flying Moutai liquor to 6 bottles per person per day from January 4 until before the Spring Festival [1] - Starting January 1, 2026, the 53% vol 500ml Flying Moutai liquor will be officially available for sale on iMoutai at a retail price of 1499 yuan per bottle, with a maximum purchase limit of 12 bottles per person per day [3] - Over 100,000 users purchased their desired products from January 1 to January 3, indicating strong demand for Moutai products [4] Group 2 - Moutai management has stated that in 2026, measures will be taken to ensure reasonable pricing and stabilize expectations, aiming to promote a balance between supply and demand while preventing price speculation [4] - The introduction of reasonably priced Moutai on iMoutai is seen as a significant signal of Moutai's major adjustments in channel and product structure [4]