Core Insights - The frozen food industry is entering a new era focused on quality-price ratio as companies respond to consumer preferences for cost-effectiveness and increased competition [1][2][3] Group 1: Market Trends - There is a noticeable shift towards value-for-money consumption, leading many brands in the restaurant industry to lower prices [2] - The frozen food sector is experiencing a decline in net profits for several companies, with Anjuke Food's net profit growth slowing to 0.46%, ending an eight-year streak of double-digit growth [3][4] - The market for frozen food is becoming increasingly competitive, with many emerging brands putting pressure on established companies [2][3] Group 2: Product Strategy - Companies are adjusting their product strategies to focus on high cost-performance products, with Anjuke Food emphasizing "extreme cost-performance" for B-end products and "upgrading" for C-end products [2][3] - Pre-prepared dishes remain a key growth driver, with Anjuke Food reporting a 10.76% increase in revenue from frozen dishes to 4.349 billion yuan [5][6] - The focus on pre-prepared dishes is supported by recent regulatory clarity from the government, which is expected to enhance industry standards and growth potential [6][7] Group 3: Channel Innovation - Companies are increasingly investing in customized products for retail channels, with Anjuke Food planning to fully embrace channel customization [9][10] - The rise of new retail formats, such as membership-based supermarkets, is prompting companies to adapt their product offerings to meet consumer demands for differentiation and quality [11] - Traditional supermarkets are restructuring their product categories to enhance consumer appeal, creating new opportunities for frozen food companies [10][11]