游戏市场规模增长

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7月中国游戏市场规模升至290.84亿元
Bei Jing Ri Bao Ke Hu Duan· 2025-08-19 09:47
Group 1 - The core viewpoint of the article highlights the growth of China's gaming market, with the client game market reaching 6.637 billion yuan in July 2025, showing a month-on-month increase of 13.13% and a year-on-year increase of 16.56% [2] - The growth in the client game market is primarily driven by mature products, new releases, and cross-platform products, which allow account and data interoperability between client and mobile platforms [2] - Notable new releases contributing to the market growth include "Douluo Dalu: Hunting Soul World" and "The Legend of the Great Voyage," while the long-term product "Honkai: Star Rail" also saw significant revenue growth [2] Group 2 - The mobile game market in China reached 21.36 billion yuan in July 2025, with a month-on-month increase of 6.36% and a year-on-year increase of 0.92% [2] - The new release "Delta Operation" performed well due to seasonal updates and collaborative events, achieving a month-on-month revenue doubling [2] - Mature product "Honor of Kings" implemented multiple operational activities in July, which contributed to its revenue growth [2] Group 3 - In terms of overseas sales, China's self-developed games generated actual sales revenue of 1.693 billion USD in July 2025, reflecting a month-on-month increase of 8.2% and a year-on-year increase of 6.76% [2] - The new release "Staff Sword Legend" performed notably well, ranking first on the iOS free chart in Japan for three consecutive days after its launch [2]
7月中国游戏市场规模为290.84亿元 同比增长4.62%
Zheng Quan Shi Bao Wang· 2025-08-18 10:37
Core Insights - The core viewpoint of the article highlights the growth of the Chinese gaming market in July 2025, indicating a positive trend in both overall market size and mobile gaming sector performance [1] Industry Summary - The overall size of the Chinese gaming market in July 2025 reached 29.084 billion yuan, reflecting a month-on-month increase of 8.14% and a year-on-year increase of 4.62% [1] - The mobile gaming market in China amounted to 21.36 billion yuan in July 2025, with a month-on-month growth of 6.36% and a year-on-year growth of 0.92% [1] - Both new and mature products in the gaming sector showed strong performance during July, contributing to the overall market growth [1]
报告:5月中国游戏市场规模为280.51亿元 同比增长9.86%
news flash· 2025-06-20 08:58
Core Insights - The Chinese gaming market reached a scale of 28.051 billion yuan in May 2025, reflecting a year-on-year growth of 9.86% and a month-on-month growth of 2.56% [1] Market Segmentation - The client game market in China was valued at 5.819 billion yuan in May 2025, showing a year-on-year increase of 1.58% and a month-on-month increase of 0.34% [1] - The mobile gaming market in China achieved a scale of 21.177 billion yuan in May 2025, with a year-on-year growth of 11.96% and a month-on-month growth of 3.69% [1]