Core Insights - The domestic gaming market in China achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, setting a new record [1] - The number of gaming users reached approximately 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] Market Segmentation - Mobile gaming generated actual sales revenue of 125.31 billion yuan, with a year-on-year growth of 16.55%, maintaining a dominant market share of 74.59% [1] - Client-based gaming saw actual sales revenue of 35.40 billion yuan, growing by 4.86%, accounting for 21.07% of the market [1] - Web-based gaming reported actual sales revenue of 2.20 billion yuan, experiencing a decline of 5.87%, with a market share of 1.31% [1]