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文化“走出去”更要“走进去”
Jing Ji Ri Bao· 2025-06-22 22:02
Core Insights - The article emphasizes the need for a multi-layered approach to build a new ecosystem for the overseas expansion of domestic IPs, focusing on technological empowerment and narrative upgrades [1][3][4] Group 1: Cultural Industry Expansion - China's cultural industry is transitioning from a one-way output model to a deeper integration model, characterized by successful overseas reception of works like "Ne Zha" and "Mountain and Sea Love" [1][2] - The overseas market for online literature has surpassed 4.35 billion yuan, with nearly 6000 translated works and a significant increase in readership [2] - The gaming sector has seen actual sales revenue of $18.557 billion in 2024, marking a 13.39% year-on-year growth [2] Group 2: Challenges in Cultural Export - Language translation remains a critical barrier, with AI translations often leading to a flattening of classic works [3] - The industry faces challenges such as copyright infringement and reliance on platform revenue, which limits the growth of smaller cultural enterprises [3] - The lack of high-quality Chinese language data in global AI training datasets is becoming a bottleneck for the development of large models [3] Group 3: Future Directions - To avoid the fleeting success of domestic IPs abroad, a focus on technological empowerment and narrative upgrades is essential, including the promotion of philosophical IPs like "Tao Te Ching" [3] - Active participation in establishing global digital cultural trade rules is necessary to enhance China's influence in the global cultural landscape [3][4] - The ultimate goal of cultural export is not merely market expansion but fostering deeper understanding between civilizations, transitioning from "going out" to "going in" [4]
穿越之“苏轼在文博会开直播”
21世纪经济报道· 2025-05-23 05:55
Core Viewpoint - The article highlights the integration of culture and technology at the 21st Cultural Expo in Shenzhen, showcasing innovative cultural products and experiences driven by technological advancements. Group 1: Cultural and Technological Integration - The event features ancient artifacts like the Sanxingdui bronze mask and AI restoration of historical artworks, demonstrating the revival of cultural heritage through technology [3][5]. - Technologies such as VR and naked-eye 3D are used to enhance the experience of cultural exhibits, making historical artifacts more accessible and engaging [6][12]. Group 2: Market Growth and Economic Impact - In 2024, the total revenue of cultural and related industries in China reached 14.1 trillion yuan, marking a 6.0% year-on-year growth [18]. - The Guangdong province's cultural enterprises generated 2.5 trillion yuan in revenue, maintaining the top position in the country for 22 consecutive years [18]. - The overall market size of China's trendy toys reached 55.83 billion yuan, reflecting the growing consumer interest in cultural products [12]. Group 3: International Expansion of Chinese Culture - In 2024, the actual sales revenue of Chinese self-developed games in overseas markets reached 18.557 billion USD, with a year-on-year growth of 13.39% [20]. - The overseas application of Chinese micro-short dramas has surpassed 300 versions, with a total download exceeding 470 million, indicating a strong global presence [20]. Group 4: Policy Support and Future Opportunities - Guangdong province has launched a new policy package aimed at promoting high-quality development in the cultural industry, creating new opportunities for growth [20][26]. - The upcoming robot fighting competition is expected to stimulate the burgeoning robot industry in the Bay Area, showcasing the potential for cross-industry collaboration [14][26].