近日Epyllion公司的Matthew Ball发布《2026年视频游戏现状报告》，这应该算得上是2026年第一份比较重量级的全球游戏报告，而在这份报告里面，游戏 矩阵也针对中国市场的表现进行了一个具体的整理，其中披露的全球及中国游戏市场关键数据，核心价值在于为我们精准洞察中国游戏市场的实际表现、 厘清行业发展脉络，提供了极具参考价值的依据。 中国玩家话语权持续增加 根据报告显示，2025年，全球游戏内容销售额达1956亿美元（约合人民币1.35万亿元），同比实现5.3%的稳步增长，而中国玩家直接贡献了全球20%的游 戏支出。 值得行业关注的是，中国玩家的消费偏好极具本土导向：84%的游戏支出流向本土游戏产品，仅有16%的份额归于海外游戏。这一数据不仅印证了本土游 戏产品对中国玩家需求的精准适配，更直观体现出中国游戏自研实力的崛起与本土IP影响力的持续扩大。 而根据游戏矩阵在这个春节期间，走进了几个网吧、网咖观察，游戏已经不再是过去《英雄联盟》独步天下了，24年发布的《黑神话：悟空》为网吧带来 了很大的影响，再25年，腾讯的《三角洲行动》《无畏契约》等FPS游戏的风靡更是让不少网咖出现了"一位难求"的场面， ...

Market Overview - The current market trend shows that focusing on EPS (Earnings Per Share) is crucial, as stock prices tend to respond positively when EPS is correctly predicted, leading to potential valuation increases [2][3] - The relationship between fundamentals and narratives is emphasized, where strong EPS combined with a compelling narrative can lead to significant stock price appreciation [2][3] - Certain sectors, such as innovative pharmaceuticals and new consumption, are exhibiting signs of a "crazy bull market," with companies showing price increases despite poor fundamentals [2][3] Gaming Industry Characteristics - The gaming industry has a large market size, with domestic companies capturing nearly 40% of the overseas mobile game market and a growing share in PC and console gaming [4][5] - The global gaming market is estimated to be between 15,000 to 18,000 billion, with high gross margins and net profit rates, indicating a lucrative industry [4][5] - The gaming sector is considered a sunrise industry, with increasing gaming populations and spending potential, particularly in East Asia [4][5] Industry Trends - The gaming industry is expected to experience significant growth over the next few years, driven by innovations in gameplay and the rise of cross-platform gaming [9][11] - Major gameplay innovations include the rise of open-world games, which have seen substantial success, particularly with titles like Genshin Impact [9][10] - The trend of single-player games is also resurging, with potential for significant market share in the domestic market [10][11] Investment Methodology - Long-term investment targets should focus on companies with strong EPS growth and shareholder returns, with a preference for those capable of expanding their product categories [12][13] - Mid-term investment opportunities arise from new product launches, with the potential for significant returns based on market conditions and product performance [12][13] - Companies like Tencent and NetEase are highlighted as successful long-term investments due to their consistent performance and growth potential [12][13] Listed Gaming Companies - Tencent remains a dominant player, although it faces challenges from high baseline revenues in certain games [15][16] - NetEase's project approval process is scrutinized, as it may hinder the development of potentially successful games [15][16] - Other companies like Kingsoft and Huya are discussed, with varying degrees of market performance and potential for growth [15][16][17]