CNG 伽马数据 AMMADAT CNG 伽马数据 GAMMADATA "传奇"IP整体发展状况IIP发展历史 CNG 2025年 北京伽 马 新 化心传 播有 限 公 前言 传奇IP是目前国内收入产出最高的客户端游戏IP之一，对游戏用 户群体，乃至游戏产业发展均产生了深远的影响。在长达二十余年 的运营过程中，"传奇"IP在客户端、移动端、网页端等领域诞生大 量精品产品，表现出IP强大的生命力。 伽马数据围绕"传奇P整体发展状况、用户状况、市场营销状况及 代表性企业和产品展开深入分析，通过市场数据、用户调研、公开 信息查询等形式剖析"传奇P的近年来发展状况。在此基础上，帮 助游戏产业明确"传奇"IP现阶段的机遇与挑战，推动传奇"IP生态进 一步完善。 01 "传奇"IP整体发展状况 "传奇P自2001年正式进入中国市场，至今已发展二十余年，从早期端游 传奇》及《传奇世界》授权， 时代的爆发式增长到商业模式革新，再到页游与多平台的持续延展，始 集游戏、直播、电竞等内容于 终保持着强劲的市场影响力。期间经历过私服泛滥、免费化转型等关键 一体的社区平台，标志着"传 2023年 奇"P延伸至多元内容生态。 节点，也在 ...

Core Insights - The report from Gamma Data predicts that the actual sales revenue of China's game IP market will reach 275.39 billion yuan by 2025, with original game IP expected to account for 135.4 billion yuan, representing 49.2% of the market [1] - The emergence of the domestic AAA game "Black Myth: Wukong" has significantly raised the visibility and value of Chinese game IPs in the global market [1] - The "Guzi Economy" has become a hot topic, with its revenue scale surpassing 100 billion yuan, appealing to a wide demographic, particularly the Gen Z audience [1] Industry Trends - Tencent's "Honor of Kings" has achieved a domestic DAU of 139 million and a global MAU exceeding 260 million, establishing itself as a benchmark for Chinese games going global [2] - The game employs a dual-track strategy for cultural adaptation, utilizing internationally relatable content to resonate with global audiences [2][4] - Localization efforts in overseas markets include introducing culturally relevant character skins, such as Brazilian wrestling-themed heroes for the Brazilian market [4] IP Ecosystem Development - The success of "Honor of Kings" is attributed to three main exploration lines: cultural expression, content innovation, and technological advancement [5] - The game has evolved into a cultural hub for youth, linking popular culture with various industries, including music, film, and tourism [5] - The rise of original game IPs has provided opportunities for smaller developers, allowing them to gain visibility and thrive in the market [5] Emotional Value and Future Directions - The increasing recognition of emotional value has led to the formation of an IP ecosystem centered around game adaptations, IP collaborations, and derivative product development [6] - Recommendations for future IP ecosystem development include transitioning IP authorization to emotional infrastructure, creating a holistic experience that bridges online and offline interactions, and fostering an open and symbiotic IP universe [6] - Suzhou has become a hub for the gaming industry, with numerous companies and a focus on digital content innovation, supporting the growth of the sector [6]