Core Insights - The Chinese gaming market revenue in August 2025 reached 29.263 billion yuan, showing a month-on-month increase of 0.61% but a year-on-year decline of 13.01% [1][2] - The decline is attributed to changes in user consumption behavior and a lack of new competitive products, particularly following the high revenue base set by last year's hit game [2][6] Market Performance - The client game market generated 6.563 billion yuan in August 2025, with a month-on-month decrease of 1.11% but a year-on-year increase of 17.59%, driven by new dual-end compatible products [6][10] - The mobile game market revenue was 21.541 billion yuan, reflecting a month-on-month growth of 0.85% but a year-on-year decline of 4.25%, with new releases contributing over 200 million yuan to the market [10][31] Product Insights - The top-performing new mobile game, "Valorant: Source Action," generated an estimated revenue of over 300 million yuan in its first month, showcasing strong market interest [28][30] - The client game "Dream Journey" achieved a peak of 2.93 million concurrent users after launching a new server, indicating robust player engagement [6][10] IP and Market Trends - The share of original IP products in the top 50 mobile games increased by 8.1 percentage points to 51.1%, while adaptations of existing IPs saw a decline [17][19] - The trend of multi-faceted IP utilization is growing, with a 65.4% increase in IP collaborations compared to the previous year, enhancing revenue potential for games like "Treading the Wind" [19][22] Advertising and Downloads - The game "Ling Beast Adventure" utilized information flow advertising effectively, achieving a stable position in the App Store's top 30 shortly after its launch [26][28] - In August 2025, the iOS download rankings were dominated by shooting games, with "Valorant: Source Action" leading the charts [23][25]

Core Insights - The 22nd ChinaJoy was held from August 1 to 4 in Shanghai, showcasing the debut of the game "Supernatural Action Team," which attracted significant attention from attendees [2] - The game has performed well in the market, with simultaneous online users exceeding 1 million and ranking high on multiple platform charts [2] - Giant Network's stock price has surged by 100% over the past three months, with a year-to-date increase of over 90% as of July 31 [2] Company Developments - Giant Network continues to leverage its two major evergreen IPs, with "Zhengtu" collaborating with the film IP "Empresses in the Palace" to introduce a "Palace Storm" gameplay, exploring the integration of national warfare games with traditional culture [2] - The tenth anniversary of "Ball Battle" has been marked by the launch of a nostalgic server and a series of welfare activities [2] Industry Trends - Other games such as "Space Kill," "Night of the Full Moon," "Light of El," and "Pocket Fighting" also presented new highlights at the exhibition [2] - "Space Kill" featured an AI-native gameplay demo called "Endgame Duel," becoming a highlight in the AI direction at the event [2] - "Night of the Full Moon" is set to release a collaborative DLC with "Wang Wang Mountain Little Monsters," showcasing a new 1v1 card battle gameplay demo at the exhibition [2] - Giant Network is focusing on a premium development strategy to expand user reach and brand influence [2]