从过去的BAT三巨头，到如今的腾讯、阿里巴巴、字节跳动三巨头，腾讯始终是最稳的那个。 而要看懂腾讯2026年甚至未来几年的发展前景，盘点腾讯2025年的财报就显得尤为重要了。腾讯在2025 年前三季度交出了一份"量价齐升"的成绩单：总收入突破5573亿元，同比增长14.26%；归母净利润高达 1665.82亿元，同比增长16.7%；三季度单季营收1928.7亿元，同比增长15.4%，这已经是腾讯连续多个 季度保持双位数增长。 三大引擎 腾讯能够持续多年保持业绩稳定增长，始终离不开核心业务引擎的发展。2025年前三季度稳定增长的背 后，同样离不开三大引擎。 引擎一：游戏业务华丽转身。从前三季度的数据来看，腾讯游戏已经成功从本土市场迈向国际市场，本 土游戏市场，腾讯依靠《王者荣耀》、《和平精英》等长青游戏，加上《三角洲行动》和《无畏契约： 源能行动》的爆发，依然稳步前行。 海外市场，得益于Supercell的持续贡献、新收购工作室的融合，以及《皇室战争》等老游戏的焕发生 机，腾讯国际游戏在2025年Q3首次突破200亿元大关，同比增长了54%。 引擎二：广告业务插上"AI翅膀"。在AI的赋能下，腾讯通过AI优化广 ...

Core Insights - Apple announced the winners of the App Store Awards for the mainland China region, showcasing creativity within the Apple ecosystem [1] Group 1: Awarded Apps - CapWords, developed by HappyPlan Tech, enhances language learning by integrating it seamlessly into daily life [2][1] - "无畏契约：源能行动" (Valorant: Source Action), produced by Tencent Tianyou Technology, combines stunning visuals with fast-paced tactical shooting gameplay, providing an exciting competitive gaming experience [4][1] Group 2: Categories - CapWords was recognized as the Annual App for mainland China [3][1] - "无畏契约：源能行动" was awarded as the Annual Game for mainland China [6][1]

Core Points - Apple announced the nominees for the 2025 App Store Awards in mainland China, recognizing outstanding apps and games that enhance user experiences and creativity [1][2] - The awards celebrate developers who create exceptional apps that improve daily life through technological innovation and design excellence [1] - The selected nominees include tools that assist users in various tasks and games that offer unique visual storytelling experiences [2] Summary by Category Annual Apps (Mainland China) - Nominees provide powerful tools to help users manage tasks and reduce stress in fast-paced lives, such as the app "Tide" [1][2] - "ScanMaster" functions as a portable scanner for any document, enhancing productivity [2] - "CapWords" allows users to take pictures of objects for language learning, promoting educational engagement [2] Annual Games (Mainland China) - Nominees feature captivating visual effects and engaging narratives, such as "Adventurer's Diary," where players embody cute animals in a unique adventure [2] - "Infinite Warmth" invites players to explore the beautiful world of "Miracle Continent" [2] - "Fearless Contract: Source Action" offers a stylish and fast-paced shooting experience with vibrant graphics [2]

Core Insights - The "Suning E-commerce Cup Jiangsu City E-sports League Test Match" will take place from November 22 to 23, aiming to accumulate experience for future leagues and explore new integration models between e-sports, urban culture, sports industry, and digital economy [1][3] Group 1: Event Details - The first match will be held in Nanjing, featuring teams from Nanjing and Suzhou competing in popular games such as "Honor of Kings," "Valorant," "Hearthstone," and "Overwatch" [1] - The second match will occur in Yangzhou on November 23, with teams from Yangzhou and Taizhou competing in games like "Teamfight Tactics," "FIFA Online 4," and "Naraka: Bladepoint" [1] Group 2: Audience Engagement - The event caters to both mobile and PC gamers, allowing offline audiences to reserve seats via the Suning E-commerce WeChat mini-program and online viewers to watch through platforms like Suning E-commerce video account, Huya Live, and Bilibili [3] Group 3: Industry Impact - The test match is expected to provide significant insights for the e-sports industry towards standardization, scaling, and industrialization [3] - Suning E-commerce aims to leverage its store network and experiential advantages to enhance regional consumption, boost urban economies, and enrich cultural life through digital and youthful initiatives [4]

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings, with a target price based on adjusted PE ratios of 21X for 2025, 18X for 2026, and 16X for 2027 [5]. Core Insights - Tencent's overall performance in Q3 2025 exceeded expectations, with a revenue growth of 15% year-on-year and a gross profit increase of 22%, driven primarily by strong growth in gaming and advertising revenues [1][2]. - The company's strategic investments in AI are beginning to yield results, enhancing efficiency across various business scenarios, including targeted advertising and user engagement in gaming [2]. - The report highlights the robust performance of Tencent's value-added services, particularly in overseas gaming, which saw a 43% year-on-year revenue increase [3]. Summary by Sections Overall Performance - In Q3 2025, Tencent's revenue reached 750.2 billion RMB, with Non-IFRS net profit also increasing by 18% year-on-year, surpassing Bloomberg consensus estimates [1][5]. Value-Added Services - Revenue from value-added services grew by 16% to 959 billion RMB, with domestic game revenue contributing significantly, particularly from long-standing titles like "Honor of Kings" and "Peacekeeper Elite" [3]. Marketing Services - Marketing services revenue rose by 21% to 362 billion RMB, driven by increased user engagement and improvements in advertising effectiveness due to AI [4]. Financial Technology and Enterprise Services - Financial technology and enterprise services revenue increased by 10% to 582 billion RMB, with notable growth in cloud services and commercial payment activities [5]. Financial Forecast - The report projects revenues of 750.2 billion RMB for 2025, 835.3 billion RMB for 2026, and 915.5 billion RMB for 2027, with corresponding Non-IFRS net profits of 260.3 billion RMB, 300.7 billion RMB, and 335.3 billion RMB respectively [6].

Investment Rating - The report assigns a "Buy" rating to Tencent (700 HK) and NetEase (NTES US) with target prices of 700.0 and 155.0 respectively, indicating potential upside from current prices [3][4]. Core Insights - Tencent's mobile game revenue showed stability year-on-year, with significant contributions from new games like "Delta Action" and "Clash Royale," offsetting the impact of high base figures from previous titles [4][12]. - NetEase's overseas new games contributed to revenue growth, with a slight increase in domestic revenue driven by new titles [4][15]. - The report highlights the ongoing strong performance of Tencent's evergreen games and the potential for new game releases to drive future revenue growth [4][12]. Summary by Sections Mobile Game Performance - Tencent's domestic mobile game revenue decreased by 27 million yuan (8%) year-on-year, primarily due to high base effects from "MDnF," partially offset by new games [12]. - "Delta Action" achieved a record revenue of 1.5 billion yuan in September, driven by user growth [12]. - NetEase's domestic mobile game revenue slightly increased by 0.7 million yuan (1%), supported by new titles [15]. Overseas Revenue - Tencent's overseas revenue increased by 6.7 million yuan (9%) year-on-year, mainly due to "Clash Royale" and other titles [17]. - NetEase's overseas revenue grew by 1.6 million yuan (18%), benefiting from new game launches [17]. Game Approval and New Releases - In September 2025, 145 domestic and 11 imported game licenses were issued, indicating a stable supply of new games [25]. - The report emphasizes the importance of upcoming titles from Tencent and NetEase, which are expected to enhance their market positions [28].

Core Insights - The latest rankings from Qimai Data reveal the top mobile games for September 2025, highlighting significant movements in both download and revenue charts [1][3] - "Fearless Covenant: Source Action," launched in August, has risen 6 places to claim the top spot in downloads, while "Honor of Kings" and "Delta Action" follow in second and third place respectively [1] - The revenue rankings remain dominated by "Honor of Kings" and "Peace Elite," with "Delta Action" moving up to third place [3] Download Rankings - A total of 9 new mobile games entered the download Top 30 in September, with "Clockwork Mobilization" emerging as a standout at Top 6 due to its unique content design and effective marketing strategy [1] - The action genre leads with 6 entries, followed by adventure games with 5 [3] - Tencent has the most representation with 10 games in the download rankings, while NetEase has 3 [3] Revenue Rankings - The revenue Top 30 features 5 new entries, including "My Garden World" and "Honkai: Star Rail" [3] - The action genre also dominates the revenue rankings with 7 entries, while role-playing and adventure genres each have 4 [3] - Tencent leads the revenue rankings with 11 games, while NetEase has 4 [3]

Core Insights - The Chinese gaming market revenue in August 2025 reached 29.263 billion yuan, showing a year-on-year decline of 13.01% and a month-on-month increase of 0.61% [1][2][4] - The overseas sales revenue of domestically developed games was 1.68 billion USD, reflecting a month-on-month decrease of 0.79% and a year-on-year decrease of 10.66% [1] - The decline in both domestic and overseas markets is attributed to a lack of new blockbuster games following the success of "Black Myth: Wukong" and a decrease in revenue share from IP adaptations, prompting the need for diverse IP operation strategies [1][4] Domestic Market Performance - The domestic client game market revenue in August was 6.563 billion yuan, with a month-on-month decrease of 1.11% but a year-on-year increase of 17.59% [7] - The mobile game market generated 21.541 billion yuan, showing a month-on-month increase of 0.85% but a year-on-year decline of 4.25% [7] - The market is experiencing a product cycle transition, with insufficient new releases to support revenue growth, highlighting the need for competitive new products [4][7] IP and Product Trends - In August, the share of revenue from IP adaptation products in the top 50 mobile games decreased year-on-year, while the share of non-IP products increased by 8.1 percentage points to 51.1% [8] - Successful non-IP products like "Egg Party" and "Supernatural Action Group" contributed significantly to the growth of non-IP revenue [8] - The frequency of IP collaborations increased by 65.4% in the first half of 2025 compared to the previous year, indicating a shift towards more diverse IP utilization strategies [10]

Core Insights - The Chinese gaming market revenue in August 2025 reached 29.263 billion yuan, showing a month-on-month increase of 0.61% but a year-on-year decline of 13.01% [1][2] - The decline is attributed to changes in user consumption behavior and a lack of new competitive products, particularly following the high revenue base set by last year's hit game [2][6] Market Performance - The client game market generated 6.563 billion yuan in August 2025, with a month-on-month decrease of 1.11% but a year-on-year increase of 17.59%, driven by new dual-end compatible products [6][10] - The mobile game market revenue was 21.541 billion yuan, reflecting a month-on-month growth of 0.85% but a year-on-year decline of 4.25%, with new releases contributing over 200 million yuan to the market [10][31] Product Insights - The top-performing new mobile game, "Valorant: Source Action," generated an estimated revenue of over 300 million yuan in its first month, showcasing strong market interest [28][30] - The client game "Dream Journey" achieved a peak of 2.93 million concurrent users after launching a new server, indicating robust player engagement [6][10] IP and Market Trends - The share of original IP products in the top 50 mobile games increased by 8.1 percentage points to 51.1%, while adaptations of existing IPs saw a decline [17][19] - The trend of multi-faceted IP utilization is growing, with a 65.4% increase in IP collaborations compared to the previous year, enhancing revenue potential for games like "Treading the Wind" [19][22] Advertising and Downloads - The game "Ling Beast Adventure" utilized information flow advertising effectively, achieving a stable position in the App Store's top 30 shortly after its launch [26][28] - In August 2025, the iOS download rankings were dominated by shooting games, with "Valorant: Source Action" leading the charts [23][25]

Group 1 - The core viewpoint of the articles highlights the performance of popular mobile games in August 2025, with specific rankings for downloads and revenue [1][2] - The game "My Garden World," launched on August 5, has rapidly climbed to the second position in the downloads chart, showcasing a unique blend of gameplay and real-life rewards [1] - The game features a combination of planting, flower arrangement, and garden decoration, allowing players to witness the growth of flowers from seed to bloom, and includes an innovative "planting for real flowers" feature [1] Group 2 - In the revenue rankings, "Honor of Kings" and "Peacekeeper Elite" maintain their positions as the top two games, while "Endless Winter" from DotDot Interactive enters the top three [2] - Four new games made it to the revenue chart in August, including "Fearless Covenant: Source Action" and "Arknights," with Tencent's "Fearless Covenant: Source Action" performing well in both download and revenue rankings [2]