瓦手游的热度并不低，自正式上线以来，一直在AppStore 的游戏免费榜榜首赖着不走。 在游戏畅销榜上，它基本保持在 6-8 名。 别觉得这个名次低，排在它前边的都是经久不衰闻名中外的老将：《王者荣耀》、《和平精英》、《地下城与勇士》手游、《三角洲行动》、《无尽冬 日》。 作为一个非 pay to win 的游戏，瓦手游对氪金的需求并不算大，目前的这个成绩，已经相当令人满意了。 2025 年 10 月，网易的英雄射击手游《天启行动》宣布停运，这款曾被寄予厚望的作品，上线 45 天后就遗憾退场。 现在 10 个月过去了，腾讯的英雄射击手游《无畏契约：源能行动》（下简称瓦手游）姗姗来迟。很难不让人关注一下，它究竟是会延续端游的火热，还 是跟《天启行动》一样暴毙。 游戏的玩法就是对端游的复刻，角色、枪械、地图等各种各样的设计，都是从《无畏契约》那边搬过来的。 在比较基础的操作上，瓦手游和其他 FPS 手游没啥区别，都是左边控制移动，右边大拇指能者多劳，控制开火、换弹、跳跃、下蹲、释放技能、信息交 流等杂七杂八的东西。 不过在一些比较进阶的操作上，为了适配移动端，游戏做了挺多优化。 其他 FPS 在移动瞄准射击这块一 ...

Core Insights - The launch of "Valorant: Source Energy Action" on August 19 is significant for the FPS gaming market in China, as it will test the hypothesis that the FPS genre can continue to grow without cannibalizing existing titles [1][4] - Tencent's Q2 earnings call highlighted the success of multiple FPS games in China, suggesting a healthy competitive environment rather than severe market cannibalization [1][6] Group 1: Market Dynamics - Tencent's FPS games, including "Call of Duty," "Apex Legends," and "Fortnite," have shown strong performance without significantly impacting each other, indicating a large differentiation space within the genre [1][6] - The FPS segment in China is experiencing growth, with shooting games projected to account for 6% of the top 100 mobile games by number and 17.03% by revenue by mid-2025 [7] Group 2: Product Strategy - "Valorant" mobile aims to enhance gameplay by simplifying operations while retaining strategic elements, thus catering to mobile users [4][3] - Tencent plans to invest over 1.5 billion in the mobile ecosystem over the next three years, focusing on a comprehensive esports ecosystem that includes a significant presence in universities [4][6] Group 3: User Engagement - The mobile version of "Valorant" is expected to attract a younger audience, particularly college students, as the gaming demographic in China evolves [6][8] - Tencent's "Delta Action" has surpassed 20 million daily active users, indicating strong user engagement and market penetration [8] Group 4: Competitive Landscape - The FPS market in China is becoming increasingly competitive, with various companies, including NetEase and Bilibili, entering the space to capture market share [8][9] - Tencent's strategy includes diversifying gameplay mechanics to maintain user interest and drive market growth, suggesting that innovation will be key in this competitive landscape [9]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The gaming industry is experiencing high prosperity, with user sentiment and consumption demand resonating with game supply release. In Q1 2025, China's gaming market size reached 85.704 billion yuan, a year-on-year increase of 17.99%. In April 2025, the market size was 27.351 billion yuan, showing a year-on-year growth of 21.93% and a month-on-month increase of 2.47% [4] - The trend of "self-consumption" is driving rapid growth in demand for genres such as ACG (Anime, Comic, Game), party games, and female-oriented games. The number of game licenses issued in 2024 was 1,416, a year-on-year increase of 32%, with an average of 118 licenses issued monthly [4] - New games launched in 2025 have shown impressive performance, providing related companies with earnings elasticity. For instance, "Kingshot" from Century Huatong achieved a revenue of over 75 million USD within three months of its launch [5] - The Zhejiang provincial government has introduced measures to support the internationalization of the gaming industry, which is expected to enhance the global competitiveness of domestic gaming products and drive overall industry growth [5] Summary by Sections Market Performance - In Q1 2025, the gaming market size was 85.704 billion yuan, with a year-on-year growth of 17.99% [4] - In April 2025, the market size was 27.351 billion yuan, reflecting a year-on-year increase of 21.93% and a month-on-month growth of 2.47% [4] Game Supply and Demand - The number of game licenses issued in 2024 was 1,416, a 32% increase year-on-year, with an average of 118 licenses issued monthly [4] - The demand for genres such as ACG, party games, and female-oriented games is rapidly increasing due to the "self-consumption" trend [4] New Game Launches - New games like "暴吵萌厨" and "伊瑟" have performed well, maintaining high rankings in the iOS game charts [5] - "Kingshot" from Century Huatong achieved a revenue of over 75 million USD within three months of its launch, indicating strong market performance [5] Policy Support - The Zhejiang provincial government has issued measures to support the gaming industry's internationalization, which is expected to enhance competitiveness and drive growth [5]

Investment Rating - The report does not explicitly state an investment rating for Tencent Holdings [2]. Core Insights - Tencent is enhancing its e-commerce capabilities through the introduction of a group buying feature in WeChat Mini Stores, shifting from a transaction-oriented model to a social-oriented one, which could lower consumer decision costs and differentiate it from competitors like Pinduoduo [4]. - The launch of the "VISVISE" AI solution for game development indicates Tencent's commitment to integrating AI across the gaming industry, aiming to improve efficiency and creativity in game production [5]. - Tencent's AI app, Yuanbao, has seen a decline in downloads, attributed to a cooling market and a strategic shift towards better integration with core Tencent apps, focusing on user growth efficiency [6]. - The upcoming mobile game "Valorant: Source Action" is expected to generate significant revenue, with projections estimating annual income of at least 6 billion to 7 billion yuan, indicating strong market interest [7]. Summary by Sections E-commerce - WeChat Mini Stores are testing a new group buying feature that allows users to share links and accumulate order amounts for discounts, enhancing the social aspect of e-commerce [4]. AI Development - Tencent has launched the "VISVISE" AI solution for game creation, which includes tools for model generation and character animation, marking a shift towards a comprehensive AI system in gaming [5]. - The performance of Tencent's AI app, Yuanbao, has declined, with a focus now on integrating it with other Tencent applications to improve user engagement and growth [6]. Gaming - The mobile adaptation of "Valorant" has begun testing, with high anticipation reflected in over 20 million pre-registrations, and is expected to significantly contribute to Tencent's revenue [7].

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights the ongoing competition among global tech giants in multi-modal models, agents, and edge AI, with a notable acceleration in the commercialization of video generation models, which is expected to expand the market space for multi-modal AI applications and drive demand for computing power [5] - The report emphasizes the strong performance of several new games and the potential for IP content and trendy products to enhance the financial performance of related companies [6] Summary by Sections Industry Data Overview - "Dragon Soul Traveler" ranks first in the iOS free chart in mainland China, while "Honor of Kings" holds the top position in the iOS revenue chart [13][17] - The film "Mission: Impossible 8: Final Settlement" achieved the highest box office for the week, grossing 2.05 billion [27] Industry News Overview - The report discusses the continuous breakthroughs and expansions in AI, including the release of new AI models and frameworks by major companies [33][34] - OceanBase has integrated with over 60 AI ecosystem partners, enhancing its capabilities in AI application development [33] - Alibaba's Tongyi Lab introduced a new visual RAG framework, improving multi-modal reasoning capabilities [34] Company Recommendations - Key recommendations include focusing on companies benefiting from AI developments, such as Kuaishou-W, Tencent Holdings, and others in various sectors like AI virtual companionship, AI animation, and AI education [5] - The gaming sector continues to be a focal point, with recommendations for companies like Xindong Company, KAE, and others based on their recent game performances [6]

Core Viewpoint - Tencent showcased 46 products at the SPARK 2025 game launch event, highlighting its comprehensive capabilities in research, development, and investment in the gaming sector [3][4]. Group 1: Game Investment and Market Trends - Tencent's separate display of its game investment segment indicates significant achievements in overseas investments, with a clear development strategy for IP and PC games. In Q1 2025, China's self-developed games achieved actual sales of $4.805 billion in overseas markets, reflecting a year-on-year growth of 17.9%. The domestic mobile game market is expected to maintain a global market share of 37.5% in 2024, while the overseas market shows a high degree of consolidation, with PC games accounting for 51% of the market [4]. - Tencent's investment in Ubisoft's subsidiary is expected to enhance its IP portfolio and improve its PC game development capabilities, thereby supporting long-term growth in its overseas gaming business [4]. Group 2: Game Development and Adaptation - The event highlighted Tencent's strong research and development capabilities, showcasing updates on popular mobile adaptations of established PC game IPs, such as "Call of Duty Mobile" and "Valorant: Source Action." This demonstrates Tencent's mature technical handling and industrial production experience in adapting PC games to mobile platforms [5]. - New game developments, including "Honor of Kings World" and "Wilderness Origin," indicate Tencent's expansion into new game genres beyond its traditional strengths [5]. Group 3: User Engagement and Market Position - Tencent's ability to attract quality developers for product distribution is supported by its extensive user base and social ecosystem. According to Quest Mobile data, Tencent's gaming user engagement accounted for 66.5% of the industry in 2024, leading in traffic [6]. - The upcoming release of "Victory Goddess: New Hope" in May is expected to contribute to user growth, while "Dungeon and Fighter: Kazan" is anticipated to enhance the value of the DNF IP [6]. Group 4: Product Release Strategy - The product release schedule is well-managed, with established games expected to drive growth in the first half of 2025, while new products are anticipated to alleviate high baseline pressure in the second half [6]. - Tencent's long-standing games, such as "Honor of Kings" and "Peacekeeper Elite," have shown strong performance, with a collaboration with the popular IP "Nezha" expected to boost game business in Q2 2025 [6].