Industry Overview - In October, a total of 166 games received approval for release, with 159 domestic games and 7 imported games, marking the highest number of new approvals in recent years [3] - The actual sales revenue of the Chinese gaming market for Q3 (July-September) was 880.26 billion yuan, representing a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [5] Domestic Companies - Among the 159 approved domestic games, 155 are mobile games, 12 are client games, and 5 are web games, with notable titles including "Survival 33 Days" by 37 Interactive Entertainment and "Tomorrow's Prologue" by Meituan [4] - NetEase's Li Kaiming, head of the tenth division, announced his departure to pursue entrepreneurship, with the company confirming that his exit will not affect the studio's operations [6] - Tencent announced that "Honor of Kings World" is set to launch in spring 2026 [6] International Developments - A recent report indicated that 26% of European developers faced layoffs in 2025, with 13% leaving the gaming industry altogether [8] - The price of in-game items for "CS2" plummeted following a patch that expanded the trade-up system, with the price of the Karambit Doppler skin dropping from over $2,700 to around $1,100 [10] - Koei Tecmo Holdings significantly raised its profit forecast for the first half of the 2025 fiscal year (April to September), expecting both ordinary profit and net profit to double, driven by strong game sales and effective cost control [11]

北京商报讯(记者卢扬程靓)9月22日，中国音数协游戏工委发布2025年8月中国游戏产业月度报告。据报 告，8月中国游戏市场实际销售收入为292.63亿元，虽然环比增长0.61%，但同比去年8月下降了 13.01%。这一下滑并非由单一原因造成，而是"用户消费行为转变"与"行业产品迭代断档"共同作用的结 果。 报告显示，现象级产品热度衰退。去年同期的基数较高，今年热度的自然衰退，在没有新的、同等量级 的"必玩之作"出现的情况下，用户消费动力不足。同时，从产品周期角度看，新作供给乏力，"次新 品"未能完全填补缺口。市场收入的增长需要持续有竞争力的新产品注入活力。当前市场正处在一个产 品周期的换挡期，缺少高收入的次新品支撑增长。 中国移动（600941）游戏市场实际销售收入215.41亿元，环比增长0.85%，同比下降4.25%；中国客户端 游戏市场实际销售收65.63亿元，环比下降1.11%，同比增长17.59%，同比增长主要由双端互通产品带来 增量。中国自主研发游戏海外市场实际销售收入16.80亿美元，环比下降0.79%，同比下降10.66%。 2025年8月中国游戏市场的同比下滑，核心原因在于去年同期的收入基数 ...

Core Insights - The Chinese gaming market revenue in August 2025 reached 29.263 billion yuan, showing a month-on-month increase of 0.61% but a year-on-year decline of 13.01% [1][2] - The decline is attributed to changes in user consumption behavior and a lack of new competitive products, particularly following the high revenue base set by last year's hit game [2][6] Market Performance - The client game market generated 6.563 billion yuan in August 2025, with a month-on-month decrease of 1.11% but a year-on-year increase of 17.59%, driven by new dual-end compatible products [6][10] - The mobile game market revenue was 21.541 billion yuan, reflecting a month-on-month growth of 0.85% but a year-on-year decline of 4.25%, with new releases contributing over 200 million yuan to the market [10][31] Product Insights - The top-performing new mobile game, "Valorant: Source Action," generated an estimated revenue of over 300 million yuan in its first month, showcasing strong market interest [28][30] - The client game "Dream Journey" achieved a peak of 2.93 million concurrent users after launching a new server, indicating robust player engagement [6][10] IP and Market Trends - The share of original IP products in the top 50 mobile games increased by 8.1 percentage points to 51.1%, while adaptations of existing IPs saw a decline [17][19] - The trend of multi-faceted IP utilization is growing, with a 65.4% increase in IP collaborations compared to the previous year, enhancing revenue potential for games like "Treading the Wind" [19][22] Advertising and Downloads - The game "Ling Beast Adventure" utilized information flow advertising effectively, achieving a stable position in the App Store's top 30 shortly after its launch [26][28] - In August 2025, the iOS download rankings were dominated by shooting games, with "Valorant: Source Action" leading the charts [23][25]