潮流玩具IP运营

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王宁:好莱坞想要拍LABUBU电影,我们还在思考中
华尔街见闻· 2025-07-24 06:21
Group 1 - The core viewpoint of the article is that the success of LABUBU is a result of over a decade of continuous IP operation by the company [1] - The company aims to become a world-class Chinese consumer brand, aspiring to be the "Bubble Mart of the world" rather than just "China's Disney" [1] - There is interest from major film companies, including Hollywood, in producing a movie based on LABUBU, and the company is considering whether to produce it independently or collaborate with Hollywood [1] Group 2 - Bubble Mart has several well-known toy IPs, including MOLLY, DIMOO, and Starry People, in addition to LABUBU [1]
泡泡玛特创始人王宁:很多知名电影公司包括好莱坞也想要拍摄LABUBU的电影,我们都还在思考中
news flash· 2025-07-24 06:12
Core Viewpoint - The success of LABUBU is attributed to over a decade of continuous IP operation by the company [1] Group 1: Company Strategy - The company aims to become a world-class Chinese consumer brand, evolving from its previous goal of becoming the Disney of China [1] - In addition to LABUBU, the company has other well-known toy IPs such as MOLLY, DIMOO, and Starry People [1] Group 2: Future Plans - The company is considering collaborations with Hollywood for a potential LABUBU movie, weighing options between self-production and partnerships [1]