潮玩IP孵化

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乐华娱乐盘中涨近30% 中期股东应占溢利同比增近九成 潮玩IP孵化进一步拓宽变现渠道
Zhi Tong Cai Jing· 2025-09-05 02:38
消息面上,近日,乐华娱乐发布截至2025年6月30日止六个月中期业绩,收入4.14亿元(人民币,下同), 同比增加19.28%;股东应占溢利5809.9万元,同比增加88.66%;每股基本盈利0.07元。公告称,收入增 加主要由于艺人管理产生的收入增加。艺人管理业务产生的收入由截至2024年6月30日止六个月的3.03 亿元增加17.7%至报告期间的3.57亿元,主要由于报告期间集团旗下签约艺人参加的商业活动数量增 加。 于报告期间,集团潮玩业务通过针对性合作获得牵引及在消费者中引起强烈反响。集团子公司天津壹华 与深圳熠起联合创立了与华同行,作为WAKUKU哇库库等潮玩IP的孵化及运营平台。该战略举措旨在 加强集团对WAKUKU哇库库品牌运营执行及市场定位的贡献。该品牌独特的审美及收藏性尤为吸引年 轻消费者,因而成功推出几款产品,并提高了线上及线下渠道的关注度。该等发展为集团IP运营组合作 出积极贡献及为未来可扩展性奠定坚实基础。报告期间,公司IP运营业务实现收入2060.6万元,同比增 长128%。 乐华娱乐(02306)盘中涨近30%,截至发稿,涨25.24%,报2.63港元,成交额1567.56万港元。 ...
专访全红婵带火的WAKUKU幕后推手:潮玩IP是场持久战
Nan Fang Du Shi Bao· 2025-08-06 11:15
Core Viewpoint - Quantum Song is acquiring the remaining shares of its subsidiary Letsvan, which has rebranded from "Yiqi Culture" to "Qimeng Island," aiming to enhance its position in the growing Chinese潮玩 (trendy toy) market [1][6]. Group 1: Acquisition and Brand Strategy - The acquisition will integrate resources and is expected to launch two major IPs, WAKUKU and SIINONO, within six months [1]. - The rebranding to "Qimeng Island" reflects a strategic upgrade to better express the brand's philosophy of connecting creators and users through IP [6]. - Letsvan plans to open self-operated flagship stores in major cities like Beijing and Shenzhen within the year [9]. Group 2: IP Development and Market Performance - WAKUKU has achieved nearly 600 million exposures online, with a significant increase in popularity on platforms like Xiaohongshu and Douyin [7]. - SIINONO, launched in July, garnered over 10 million views on Douyin within a week, marking it as one of the fastest IPs to reach this milestone [7]. - The company aims to expand its main IP offerings gradually, focusing on mature IP incubation methodologies [7]. Group 3: Market Trends and Consumer Behavior - The潮玩 industry is experiencing a surge in demand driven by younger generations who value emotional connections and self-expression through products [14]. - The rise of various潮玩 categories and innovative sales channels, such as live streaming, has significantly improved user-product matching efficiency [14]. - An increasing number of consumers aged 30-45 are becoming core buyers, influencing product design and quality [14]. Group 4: International Expansion and Strategy - The company has initiated overseas activities in markets like Thailand and Indonesia, with plans for more pop-up and collection stores globally [18][20]. - The international strategy will focus on a dual approach of "brand + channel," adapting to local market characteristics rather than simply replicating domestic strategies [21]. - The company aims to create globally competitive original IPs, emphasizing emotional resonance and cultural relevance in its products [22][23].