Core Viewpoint - The article highlights the significant growth and diversification of Chiwan Technology, emphasizing its strong performance in social entertainment and innovative business sectors, particularly in the MENA and Southeast Asian markets [4][5]. Group 1: Company Overview - Chiwan Technology is a leading global social entertainment platform focusing on diverse social experiences for users from various cultural backgrounds, primarily in the MENA region [4]. - In the first half of 2025, the company achieved revenue of 3.181 billion yuan, a year-on-year increase of 40%, with SUGO and TopTop revenues growing over 100% [4]. Group 2: Social Business Segments - The core business of Chiwan Technology is its mass social business, projected to account for over 70% of total revenue by 2024, utilizing a "bush" product matrix strategy [5]. - The company has established a localized operational team of approximately 800 people across over 20 countries, implementing a collaborative model of "Chinese direction and local execution" [5]. - The acquisition of BlueCity Brothers has strengthened the company's position in the diverse social sector, with BlueCity's MAU reaching approximately 7.45 million and a DAU/MAU ratio of 47% [5]. Group 3: Innovative Business Growth - Chiwan Technology is developing a diversified business ecosystem centered around premium mobile games, social e-commerce, AI, and short dramas [6]. - The flagship mobile game, "Alice's Dream: Merge Games," saw over 60% year-on-year revenue growth in 2024, with nearly 10 million USD in revenue by May 2024 [6]. - The company is exploring AI-driven social entertainment forms through its self-developed AIAgent and has initiated short drama projects targeting Southeast Asia and the Americas [7].

Investment Rating - The report gives a "Buy" rating for the company with a target price of HKD 14.5, compared to the current price of HKD 10.54 [4][6]. Core Insights - The company, Chi Zi Cheng Technology, is a leading global social entertainment platform from China, focusing on diverse social experiences for users from various cultural backgrounds, primarily in the Middle East and North Africa [1][15]. - The company has achieved significant revenue growth, with a 40% year-on-year increase in revenue for the first half of 2025, reaching RMB 3.181 billion, and a net profit of RMB 489 million, corresponding to a net profit margin of 15.4% [1][25]. Summary by Sections Company Overview - Chi Zi Cheng Technology has transitioned from a tool-based application to a diversified social product matrix, focusing on global social entertainment [15][16]. - The company has established a strong localized operational team with around 800 members across more than 20 countries, implementing a "China-led, local-driven" collaborative model [2][19]. Social Business Strategy - The company's core social business, which is expected to account for over 70% of total revenue by 2024, employs a "bush" product matrix strategy, including products like MICO, YoHo, TopTop, and SUGO [2][35]. - The company has successfully integrated acquisitions, such as Blue City Brothers, to enhance its presence in the diverse social market, with Blue City's MAU reaching approximately 7.45 million [2][3]. Innovative Business Growth - The company is developing a second growth curve through innovative businesses, including premium mobile games and social e-commerce, with the flagship game "Alice's Dream: MergeGames" showing over 60% revenue growth in 2024 [3][4]. - The social e-commerce segment is expanding, with acquisitions enhancing user demographics and engagement [3][4]. Financial Forecast and Valuation - The company is projected to achieve revenues of RMB 69.0 billion, 84.1 billion, and 97.0 billion for the years 2025, 2026, and 2027, respectively, with net profits of RMB 9.5 billion, 12.4 billion, and 14.9 billion, reflecting growth rates of 97.0%, 31.3%, and 19.7% [4][5]. - The report highlights the company's strong localization strategy and successful "product + country" replication strategy, positioning it well in emerging social entertainment markets [4][5].