机构：光大证券 研究员：付天姿/杨朋沛 Dream:MergeGames》。24 年该游戏流水同比增长超过60%，24 年5 月流水近千万美金；公司计划将该 游戏的成功经验迁移到新产品，打造长生命周期爆款。2）社交电商是公司在"社交+"场景下的重要探 索。从垂直深耕阶段收购蓝城兄弟旗下蓝城大健康，到拓圈发展阶段的荷尔先生，用户群体不断丰富。 3）赤子城科技通过自研布局AIAgent 并推出AI 内容社区Aippy，积极探索AI 驱动的下一代社交娱乐形 态；短剧业务已初见成果，初步面向东南亚与美洲市场。 盈利预测、估值与评级：赤子城科技作为中国非游戏厂商出海收入榜前10 名的公司，通过精细的本地 化运营，凭借成功的"产品+国家"复制战略，实现了对新兴社交娱乐市场（尤其是中东北非地区和泛东 南亚地区）的广泛布局；此外，公司通过创新业务实现收入来源多元化，短中期收入&利润增长确定性 较高。我们预计25-27 年公司实现营业收入69.0/84.1/97.0 亿元人民币，实现归母净利润9.5/12.4/14.9 亿 元，同比增速分别为97.0%/31.3%/19.7%。公司作为出海社交龙头企业，首次覆盖，给予目标价14 ...

光大证券发布研报称，赤子城科技(09911)作为出海社交龙头企业，首次覆盖，给予目标价14.5港元，给 予"买入"评级。赤子城科技作为中国非游戏厂商出海收入榜前10名的公司，通过精细的本地化运营，凭 借成功的"产品+国家"复制战略，实现了对新兴社交娱乐市场(尤其是中东北非地区和泛东南亚地区)的 广泛布局。 光大证券主要观点如下： 赤子城科技是中国领先的全球化社交娱乐平台 公司以泛人群社交业务为主，为以中东北非地区为主的全球不同文化背景的用户提供多样化精细化的社 交体验。2022年以来公司通过整合并购与内部孵化双轮驱动，在社交赛道取得显著进展，并进一步拓展 游戏等创新业务。25H1公司实现营收31.81亿元，同比增长40%，SUGO与TopTop收入同比增速均超 100%;盈利能力同步提升，25H1公司实现归母净利润4.89亿元，对应净利率15.4%。 公司社交业务覆盖泛人群与多元人群两大领域 1)泛人群社交业务是公司核心主营业务，2024年该业务收入占总收入比重超70%。公司采用"灌木丛"产 品矩阵策略，通过布局直播社交、语音社交、游戏社交等多元化产品(MICO、YoHo、TopTop以及 SUGO)，针对本 ...

光大证券主要观点如下： 赤子城科技是中国领先的全球化社交娱乐平台 智通财经APP获悉，光大证券发布研报称，赤子城科技(09911)作为出海社交龙头企业，首次覆盖，给予 目标价14.5港元，给予"买入"评级。赤子城科技作为中国非游戏厂商出海收入榜前10名的公司，通过精 细的本地化运营，凭借成功的"产品+国家"复制战略，实现了对新兴社交娱乐市场(尤其是中东北非地区 和泛东南亚地区)的广泛布局。 公司以泛人群社交业务为主，为以中东北非地区为主的全球不同文化背景的用户提供多样化精细化的社 交体验。2022年以来公司通过整合并购与内部孵化双轮驱动，在社交赛道取得显著进展，并进一步拓展 游戏等创新业务。25H1公司实现营收31.81亿元，同比增长40%，SUGO与TopTop收入同比增速均超 100%;盈利能力同步提升，25H1公司实现归母净利润4.89亿元，对应净利率15.4%。 公司社交业务覆盖泛人群与多元人群两大领域 创新业务为公司第二增长曲线 以精品手游为支柱，结合社交电商，AI与短剧赛道，构建了协同发展的多元化业务生态。1)公司精品手 游以"合成+"为核心策略，成功打造出爆款产品《Alice's Dream:M ...

报告摘要 赤子城科技是中国领先的全球化社交娱乐平台 公司以泛人群社交业务为主，为以中东北非地区为主的全球不同文化背景的用户提供多样化精细化的社交 体验。2022 年以来公司通过整合并购与内部孵化双轮驱动，在社交赛道取得显著进展，并进一步拓展游戏 等创新业务。25H1 公司实现营收 31.81 亿元，同比增长 40%，SUGO 与 TopTop 收入同比增速均超 100%；盈利能力同步提升，25H1 公司实现归母净利润 4.89 亿元，对应净利率 15.4%。 公司社交业务覆盖泛人群与多元人群两大领域 1）泛人群社交业务是公司核心主营业务，2024 年该业务收入占总收入比重超 70%。公司采用"灌木丛"产 品矩阵策略，通过布局直播社交、语音社交、游戏社交等多元化产品（MICO、YoHo、TopTop 以及 SUGO），针对本地用户需求进行有针对性的覆盖。公司顺应特定市场的文化与社会变迁，通过"产品复制 +国家复制"模式推进全球化，形成中东北非+东南亚两大核心市场。构建了多元且高效的高度本地化运营 团队体系：在全球 20 多个国家设立运营中心，本地化团队规模约 800 人，采取"中方统筹方向、本地驱动 执行"的协 ...

2025 年 12 月 17 日 公司研究 出海社交龙头，聚焦"灌木丛"产品矩阵策略 ——赤子城科技（9911.HK）首次覆盖报告 要点 赤子城科技是中国领先的全球化社交娱乐平台。公司以泛人群社交业务为主， 为以中东北非地区为主的全球不同文化背景的用户提供多样化精细化的社交体 验。2022 年以来公司通过整合并购与内部孵化双轮驱动，在社交赛道取得显著 进展，并进一步拓展游戏等创新业务。25H1 公司实现营收 31.81 亿元，同比 增长 40%，SUGO 与 TopTop 收入同比增速均超 100%；盈利能力同步提升， 25H1 公司实现归母净利润 4.89 亿元，对应净利率 15.4%。 公司社交业务覆盖泛人群与多元人群两大领域。1）泛人群社交业务是公司核心 主营业务，2024 年该业务收入占总收入比重超 70%。公司采用"灌木丛"产 品矩阵策略，通过布局直播社交、语音社交、游戏社交等多元化产品（MICO、 YoHo、TopTop 以及 SUGO），针对本地用户需求进行有针对性的覆盖。公司 顺应特定市场的文化与社会变迁，通过"产品复制+国家复制"模式推进全球 化，形成中东北非+东南亚两大核心市场。构建了多元 ...

Core Viewpoint - The company reported strong revenue growth for the first three quarters of 2025, with total revenue expected to be between 49.1 and 49.9 billion yuan, representing a year-on-year increase of approximately 37.6% to 39.9% [1] Revenue Breakdown - Social business revenue is projected to be around 43.8 to 44.4 billion yuan, reflecting a year-on-year growth of about 34.5% to 36.4% [1] - Innovative business revenue is expected to be between 5.3 and 5.5 billion yuan, showing a significant year-on-year increase of approximately 69.9% to 76.3% [1] Business Performance - The company’s social business continues to grow steadily, benefiting from AI technology integration in its product matrix, enhancing user experience and operational efficiency [1] - A strategic partnership with Tencent Cloud was signed in September 2025 to explore the "AI + social entertainment" space [1] - The company’s core products have solidified their competitive advantage, with SUGO ranking 6th in social network app revenue in the Middle East and TopTop ranking 9th in Google Play game app revenue in the region [1] Innovative Business Growth - The innovative business segment is experiencing robust growth across multiple areas, including: 1. Premium games, with flagship game "Alice's Dream" entering a long-term operational phase since Q4 2024 [1] 2. Steady growth in social e-commerce, with Huoer Health consolidating its leading position in the health service sector [1] 3. Revenue contributions from the actively invested short drama business [1] 4. Launch of the AI creative content community Aippy, marking a forward-looking move in the "AI + social entertainment" field, with its iOS version now live [1] Future Outlook - The company is expected to maintain its multi-faceted growth strategy in premium games, social e-commerce, short dramas, and AI-native apps, which are anticipated to support long-term development [1]

Company Overview - The company expects total revenue for the first three quarters of 2025 to be between 4.91 billion and 4.99 billion yuan, representing a year-on-year growth of 37.6% to 39.9% [1] Social Business Performance - The social business continues to grow rapidly, with a median revenue of 1.58 billion yuan in Q3, an increase of 32% year-on-year and 7% quarter-on-quarter [1] - Monthly Active Users (MAU) for the social business reached 34.08 million, showing a slight quarter-on-quarter increase and an 18% year-on-year growth [1] - The total downloads of social applications reached 920 million, with a net increase of 50 million in the quarter, marking a 25% year-on-year growth [1] - New products SUGO and TopTop show a steady growth trend, with SUGO maintaining a high double-digit year-on-year growth in revenue [1] Innovation Business Insights - The median revenue for the innovation business in Q3 is estimated at 190 million yuan, reflecting an 81% year-on-year increase, driven by stable growth in traffic monetization and social e-commerce [2] - The company is focusing on short dramas and AI products, which are expected to contribute to revenue elasticity [2] - The management of the product matrix is aimed at balancing growth and profitability, with older products expected to release stable profits while new products may exert downward pressure on operating profit margins in the short term [2] Profit Forecast and Valuation - The company maintains its revenue and profit forecasts for 2025 and 2026, with an upgraded target price for Hong Kong stocks by 7.4% to 14.5 HKD, corresponding to a 14 times Non-IFRS P/E ratio for 2026, indicating a 30% upside potential from current trading levels [2]

Core Viewpoint - The company, Zhizi City Technology, is experiencing significant revenue growth driven by AI technology and diversified social products, with a strong performance in the Middle East and North Africa market [1][2]. Group 1: Financial Performance - For the first three quarters of 2025, the company's total revenue is expected to be between 4.91 billion to 4.99 billion, representing a year-on-year growth of 37.6% to 39.9% compared to the same period in 2024 [1]. - Revenue from social business is projected to be around 4.38 billion to 4.44 billion, reflecting a growth of approximately 34.5% to 36.4% year-on-year [1]. - The innovative business segment is expected to generate about 530 million to 550 million, with a remarkable year-on-year growth of 69.9% to 76.3% [1]. Group 2: Market Position and Competitive Advantage - Zhizi City Technology is recognized as one of the most competitive players in the Middle East and North Africa social entertainment industry, with strong market potential [2]. - The company has established unique competitive advantages through deep user insights, refined service experiences, and diversified monetization models [2]. - The company’s core products have shown enhanced competitiveness in the Middle East and North Africa, ranking sixth in social network app revenue and ninth in Google Play game app revenue in the region [1]. Group 3: AI and Innovation - The application of AI technology in business scenarios is deepening, particularly in content recommendation and user matching, which enhances product experience and operational efficiency [2]. - The company has signed a strategic cooperation agreement with Tencent Cloud to explore the "AI + social entertainment" space [2]. - The innovative business segment has shown strong growth, driven by traffic monetization, stable development of social e-commerce, and contributions from short drama and premium games [2]. Group 4: Global Expansion - The establishment of the global headquarters in Hong Kong marks a new phase in the company's globalization process [3]. - The Hong Kong headquarters will work in synergy with regional headquarters in Riyadh and Singapore, along with multiple R&D and operational centers worldwide, to support long-term high-quality development [3].

Core Insights - The company reported strong revenue growth in its social and innovative business segments for the first three quarters of 2025, with social business revenue between 4.38 billion to 4.44 billion yuan, reflecting a year-on-year increase of approximately 34.5% to 36.4% [1] - The innovative business segment saw revenue between 530 million to 550 million yuan, with a year-on-year growth of 69.9% to 76.3%, indicating robust development [2] Social Business Performance - The significant growth in social business revenue is attributed to the company's use of AI technology to enhance diverse social products [1] - The average monthly active users for the social business reached approximately 34.08 million in Q3 2025, showing a quarter-on-quarter increase of about 0.7% [1] - The company's main product, SUGO, ranked 6th in social network app revenue and 9th in Google Play game app revenue in the Middle East region from January to September 2025 [1] Innovative Business Developments - The high growth in the innovative business segment is driven by traffic monetization, steady development in social e-commerce, and revenue contributions from short drama and premium games [2] - The flagship game, "Alice's Dream: Merge Games," has entered a profit recovery phase, and new game releases are progressing well [2] - The social e-commerce business continues to grow steadily, with the health service segment led by Healer Health further solidifying its position [2] Strategic Initiatives and Future Outlook - The company signed a strategic cooperation agreement with Tencent Cloud in September to explore "AI + social entertainment" [1] - The establishment of the global headquarters in Hong Kong is expected to enhance collaboration with regional headquarters and global R&D and operations centers, driving long-term quality growth [2] - Recent reports suggest that the Middle East and North Africa market presents significant opportunities, positioning the company as a competitive player capable of expanding market share [2] - The company's stock price has increased nearly 200% year-to-date in the secondary market [2]

Core Insights - The company, Zhizi City Technology (09911.HK), reported a significant revenue growth forecast for the first three quarters of 2025, with total revenue expected to be between RMB 4.91 billion and 4.99 billion, representing a year-on-year increase of 37.6% to 39.9% compared to the same period in 2024 [1] Group 1: Social Business Performance - The social business revenue is projected to be around RMB 4.38 billion to 4.44 billion, reflecting a growth of approximately 34.5% to 36.4% year-on-year [1] - The company has successfully leveraged AI technology to drive the steady growth of diverse social products, demonstrating its ability to accurately understand user needs and the significant growth potential of its social product matrix [4] - Zhizi City Technology's main products have strengthened their competitive position in the Middle East and North Africa (MENA) market, with SUGO ranking 6th in social network app revenue and TopTop ranking 9th in Google Play game app revenue in the region [4] Group 2: Innovation Business Growth - The innovation business has shown robust growth, with revenue expected to be between RMB 530 million and 550 million, indicating a year-on-year increase of 69.9% to 76.3% [1][6] - The high growth in the innovation business is attributed to steady development in traffic monetization, social e-commerce, and contributions from short drama and premium games [7] - The company’s premium games have entered a profit recovery phase, with flagship games like "Alice's Dream: Merge Games" moving into long-term operation, and new game releases progressing well [7] Group 3: Strategic Developments - In September, the company signed a strategic cooperation agreement with Tencent Cloud to explore the "AI + social entertainment" space, enhancing its product experience and operational efficiency [5] - The establishment of the global headquarters in Hong Kong marks a new phase in the company's globalization process, which will facilitate efficient collaboration with regional headquarters in Riyadh and Singapore, as well as numerous R&D and operational centers worldwide [8]