中新社茂名9月6日电 题："中国月饼名城"广东茂名：月饼"变身"四季常伴 作者 梁盛 梁晶晶 随着中国传统节日中秋节渐行渐近，记者连日来在"中国月饼名城"广东茂名市走访当地月饼生产企业发 现，到处弥漫着饼香。 茂名市商务局相关负责人告诉记者，今年立秋刚过，茂名便启动了为期50天的全国月饼订货会和月饼品 鉴会，各地采购商蜂拥而至，短短数天预售额便已近10亿元(人民币，下同)。 近日，在广州天河城购物中心举行的茂名月饼品牌推广嘉年华活动，不仅集中展示茂名月饼品牌建设与 产业转型成果，让茂名月饼加速融入粤港澳大湾区消费圈，同时通过"线下展销+推介签约"模式，为茂 名月饼产业"外拓"发展注入新动能。 记者在广东老字号"粮丰园"的月饼生产车间看到，馅料区内分门别类堆放着荔枝流心、洗沙桂圆、低糖 金桔等11款水果风味馅料，工人们正在忙着进行原辅料验收、原料清洗浸泡，以及馅料高温蒸煮、磨 浆、配料、炒蓉、热灌装、冷却、检测等工序，最后包装入库贮藏。 "粮丰园"月饼营销部负责人称，该企业与华南农业大学联合攻破了荔枝馅料无鲜果风味的技术难题，通 过降低甜度、控制重量等技术研发的"水果流心月饼"等产品，契合了健康消费趋势，获得海 ...

Core Insights - The mooncake ordering event in Maoming, Guangdong, has commenced, with overseas orders increasing by 20% compared to the previous year, and total mooncake sales expected to rise by over 30% this year [1][2]. Group 1: Market Performance - The mooncake production in Maoming involves 252 companies, producing nearly 30,000 tons annually, with a market value exceeding 4 billion RMB [1]. - The Guangzhou Restaurant Group's Liangfengyuan (Maoming) Food Co., Ltd. is the only mooncake and filling export enterprise in Maoming, focusing on traditional flavors while innovating with reduced sugar and oil [1]. Group 2: Product Preferences - Overseas customers favor traditional mooncake fillings such as lotus seed paste, black sesame paste, and red bean paste, with the most popular exported mooncakes being double and single yolk pure white lotus seed paste, red bean paste, and vegetarian five-nut mooncakes [2]. Group 3: Industry Trends - Maoming has proposed a development strategy for mooncakes that emphasizes "snackification, dessertification, branding, and greening," promoting healthier low-sugar and low-oil products to transition mooncakes from seasonal items to everyday delicacies [2].