11月7日，海尔越南在胡志明市西贡河畔举办三筒洗衣机新品发布会。发布会创新性采用户外用户交互 体验嘉年华形式，吸引2000余名消费者、30余位行业KOL及媒体代表齐聚现场。作为首个进入东南亚 市场的中国三筒洗衣机品牌，本次发布会不仅展示了海尔在分区洗护领域的领先优势，填补了当地三筒 分区洗护空白，也为持续拓展越南高端洗护市场奠定坚实基础。 三筒洗衣机的发布，是海尔越南高端市场战略布局的重要一环。今年5月，海尔智家在越南发布海尔 牌，形成海尔+AQUA的双品牌战略，上市以来，发布的L+、中子、X系列等高端产品，深受越南用户 喜爱。据GfK数据显示，1-9月AQUA洗衣机整体增速达16.9%，份额稳居行业首位;Haier与AQUA双品牌 在1400万越南盾价位段市场份额提升至26%，稳居行业第一。 本次发布会突破传统形式，以"场景体验+深度交互"为核心打造户外嘉年华。现场，海尔越南搭建多个 情景体验区，为宝妈、运动爱好者、情侣等不同人群，体验三筒分区健康智慧洗护提供便利。互动设计 上，通过"打卡集章换礼"机制，引导用户在完成任务过程中深度了解三筒洗衣机产品核心优势。同时邀 请越南人气明星登台互动，配合西贡河地标大 ...

当地时间10月31日，海尔智家（600690）在意大利米兰举办三筒洗衣机新品发布会，宣布该产品在欧洲 市场正式首发。此次发布会是海尔智家旗下Candy品牌80周年庆典的重要内容，在前一天的庆典开幕式 上，意大利企业与意大利制造部副部长、意大利一级行政区伦巴第大区文化厅厅长、伦巴第工业家协会 副主席、米兰市政府经济发展厅厅长及中华人民共和国驻米兰总领事馆经济商务参赞等30余政界经界人 士出席见证。欧洲CEO Neil与中国驻米兰总领事馆经济商务参赞等政界嘉宾为三筒洗衣机的发布剪彩。 据了解，在欧洲市场，随着家庭对健康与品质生活需求的日益提升，传统单筒或双筒洗衣机难以满足不 同类型衣物的洗护隔离需求。海尔三筒洗衣机瞄准这一细分需求，以"分区洗护"新理念，为欧洲家庭带 来全新洗护解决方案，填补了当地市场该品类的长期空白，海尔也成为中国第一个出口三筒洗衣机的品 牌。 产品设计上，海尔三筒洗衣机采用"10KG大筒+双1KG小筒"的一体化结构，三水路独立运行，可实现内 衣、外衣与母婴衣物的精准分区洗涤，不仅有效避免交叉感染，三筒同时运转更为用户节省约50%的洗 涤时间，深度契合欧洲家庭对高效、健康、精细化洗衣的需求。 在 ...

当整个行业仍困于洗衣机筒数的"物理叠加"竞赛时，海尔洗衣机以一场体验式发布会展示了何为真正 的"融合创新"。10月15日，海尔融合・洗护家新品体验发布会在青岛举行。这款早在7月9日就已亮相、 并被中国轻工业联合会鉴定为"全球首创一机四筒分区洗护技术，达到国际领先水平"的划时代产品，正 式宣告洗衣机品类迈入全新纪元。 从双筒破局、三筒引领到四筒定义，海尔不仅发明了多筒洗衣机品类，更精准踩在了每一次用户需求升 级的脉搏。 四筒新物种：终结筒数"为多而多"，重新定义分区洗护新标准 在仅0.36㎡的占地面积内，海尔"融合・洗护家"集10KG洗涤筒、10KG烘干筒和两个1KG专属洗涤小筒 于一体，实现"内外衣分洗、宝宝衣物即洗即烘、大件家纺同步护理"的全家洗烘护一步到位，将分区洗 护的标准提升至全新高度。 操作复杂是用户对多筒产品的普遍担忧，海尔以高智能化交互将其化解。整机采用一屏智控四筒设计， 可同时为四个筒设置不同任务。1.4米的黄金操作高度，确保大多数用户以最舒适的姿势进行操作；"敲 击开上筒、挥手启下筒"，更有人感识别迎宾开机，彻底解放双手。 在最重要的洗护性能方面，洗衣大筒采用AI直驱洁净科技，保证最佳洗涤效 ...

在快节奏的都市生活中，耐心逐渐成为稀缺品，衣物洗护的 "精细化需求" 却愈发凸显。人们不愿再花 费时间手洗内衣裤、健身速干衣、瑜伽裤等特殊衣物，但将这些衣物"一锅洗" 又面临交叉感染的风险 ——"分开洗才安心"，已成为当代消费者的共识。 为精准解决这一痛点，小天鹅率先推出全球首个灵活可堆叠分区洗烘一体解决方案 —— 迷你小乌梅系 列，不仅完美满足了消费者对分区健康洗护与干衣的双重诉求，更在 8 月 27 日奥维云网数字生态大会 上一举斩获 "悦享健康云鼎奖"。与此同时，其纯平全嵌系列产品凭借亮眼的市场表现，同步摘得 "2025 年 H1 全渠道检测超薄洗衣机销量第一" 桂冠，双奖加冕的背后，是小天鹅对用户需求的深度洞察与技 术实力的硬核支撑。 多分区洗护成新趋势，迷你小乌梅定义健康新标准 奥维云网最新数据显示，2025 年 1-6 月洗衣机市场零售量达 2103 万台，同比增长 10.1%，零售额突破 476 亿元，同比增长 11.5%，市场整体呈现稳健增长态势。其中，多筒洗衣机成为增长新引擎：2025 年 3 月后，多筒产品线上渗透率从 3.2% 快速攀升至 5 月的 9.5%，衣物分类洗涤的健康理念，正驱 ...

Core Viewpoint - The global home appliance industry is witnessing a shift towards "multi-tub" washing machines, focusing on user needs rather than just traditional washing and energy-saving competition. Haier has introduced the world's first four-tub washing machine, "Fusion Washing Home," redefining smart laundry care and leading the industry into a new phase of "multi-tub, dedicated zones, AI interaction, and integrated aesthetics" [1][3][12]. Product Innovation - On July 9, 2025, Haier launched the world's first four-tub washing machine, "Fusion Washing Home," which has been recognized by the China Light Industry Federation as a global innovation in washing technology [3]. - The product made its international debut at the IFA 2025 in Berlin on September 5, 2025, and won the "Annual Product Innovation Achievement" award [3]. Design and Functionality - The "Fusion Washing Home" occupies only 0.36 square meters and features a layout that includes 10KG washing space, 10KG drying space, and two 1KG dedicated washing spaces, allowing for simultaneous washing of different clothing types without cross-contamination [5]. - The machine utilizes AI technology to match optimal parameters for various fabrics, ensuring tailored washing and drying processes [5]. - It features a sleek design that integrates seamlessly with home decor, and innovative smart interactions such as gesture control and proximity sensing for ease of use [6]. Market Leadership and Standards - Haier has established a leadership position in the multi-tub washing machine market through continuous innovation and understanding of user scenarios, having previously launched the world's first dual-tub washing machine in 2015 and a three-tub model in 2025 [8][10]. - The company has also led the development of the first international IEC standard for multi-tub washing machines, providing a unified framework for performance, safety, and testing methods in this category [13][16]. - The establishment of this standard reflects Haier's commitment to defining technology standards in the multi-tub category and enhances the credibility of Chinese manufacturing in the global high-end laundry care market [16].

Core Viewpoint - Hisense washing machines have pioneered the open sharing of core patent technologies in the industry, announcing the opening of 66 patents related to the three-tub washing machine to build a "technology sharing ecosystem" for better consumer experiences [1][3]. Group 1: Product Innovation - The newly launched "Cotton Candy Ultra Family Tub" series addresses installation space limitations and improves drying efficiency, optimizing stability and noise performance of multi-tub combinations [2]. - The flagship version is the world's first 4-in-1 heat pump washing and drying machine, featuring an integrated Zeus system that allows independent drying of all three tubs [2]. - The modular design of the flagship version supports various installation scenarios, allowing for stacking, separation, and embedded installation, thus blending seamlessly with home decor [2]. Group 2: Market Positioning - The Cotton Candy Ultra Family Tub series includes different versions to meet diverse consumer needs, such as the Light Enjoy version for pet owners with a 90% hair removal rate and the Youth version tailored for younger consumers with a focus on cost-effectiveness [3]. - Hisense washing machines aim to shift the industry from a "zero-sum competition" model to an ecosystem co-construction approach, encouraging collaborative innovation in the partitioned washing sector [3]. Group 3: Industry Impact - By opening up the three-tub core patent technology, Hisense washing machines challenge traditional technical barriers and promote a collaborative innovation model that can lead to the development of more disruptive products in the industry [3]. - The initiative is expected to enhance the overall quality of the washing machine industry, allowing more users to experience the benefits of partitioned washing technology [3].