12月17日，海尔智家（600690）第七届全球粉丝节在马来西亚正式启幕，这场连接全球粉丝的品牌盛 典，打造了为期五天的沉浸式快闪体验空间。作为本次活动的核心亮点，海尔三筒洗衣机惊艳亮相，并 计划于明年1月全面上市，这也是海尔继越南、意大利之后，在分区洗护赛道的又一关键布局。 三筒洗衣机亮相马来西亚，填补了分区洗护空白 本次活动特别面向足球爱好者、运动达人及海尔粉丝群体，现场不仅设置了产品演示区、互动课堂等特 色板块，还有羽毛球、足球、网球等趣味迷你运动体验项目，让参与者在亲身互动中感受"冠军精神"。 消费者既能零距离触摸、体验海尔前沿科技，还可兑换限量版利物浦足球俱乐部球衣，现场热度持续攀 升。 作为现场的"流量担当"，海尔三筒洗衣机的登场精准击中了东南亚市场的消费痛点。当前，该区域正经 历深刻的结构性消费变革：35岁以下群体占比超六成，年轻一代主导的"品质生活"需求持续升级，尤其 在洗护领域，随着多人口家庭与母婴家庭增多，"分区洗护"已成为刚需，但市场上这类产品极为稀缺。 海尔三筒洗衣机的亮相，恰好填补了这一空白：其独创的一机三筒独立架构，可实现外衣、内衣与母婴 衣物的物理隔离洗护，从源头杜绝混洗带来的交 ...

Core Insights - The differentiated approach of Haier's three-tub washing machine has led to its market leadership in China and successful overseas expansion, filling market gaps in Southeast Asia [1][5][7] Group 1: Market Trends - The multi-tub washing machine market is rapidly growing due to increasing consumer awareness of health and categorized washing, with online penetration rates for multi-tub products rising from 3.2% to 9.5% between March and May 2025 [3] - The search volume for "underwear-specific washing machines" on Tmall increased by 370% year-on-year in 2024, indicating a shift from niche to mainstream demand for categorized washing [3] Group 2: Product Innovation - Haier's three-tub washing machine features a unique one-machine three-tub integrated design that addresses the common pain points of washing outerwear, underwear, and baby clothes separately, achieving true "categorized washing" [3] - The three-tub washing machine can save 50% of washing time, significantly enhancing efficiency, and has sold over 300,000 units domestically, securing the top position in its category [3] Group 3: International Expansion - Following its domestic success, Haier has initiated overseas expansion, launching its three-tub washing machine in Southeast Asia, with a new TV commercial emphasizing its core values of "healthy categorization and time efficiency" [5] - The product will be showcased at a pop-up event in Malaysia from December 17-21, 2023, and is set for official launch in January 2026 [5] - Haier has already established a presence in Vietnam and Italy, gaining recognition from major media outlets, indicating strong competitiveness in mature markets [5] Group 4: Global Strategy - Haier's success in overseas markets is attributed to its long-term global strategy focused on localization, adapting products to meet regional needs rather than simply exporting the same model [7] - The company enhances its product offerings by incorporating features tailored to local climates and consumer preferences, such as adding fragrance functions for Vietnam and energy-efficient programs for Europe [7] - Haier's robust global supply chain and partnerships with local distributors facilitate rapid market entry and effective marketing strategies [7]

Core Insights - Haier Vietnam launched its new three-tub washing machine in Ho Chi Minh City, marking its entry as the first Chinese three-tub washing machine brand in the Southeast Asian market [1] - The launch event attracted over 2,000 consumers and 30 industry KOLs and media representatives, showcasing Haier's leading position in the segmented washing care sector [1][2] - The innovative design of the three-tub washing machine addresses local consumer needs for health and convenience, featuring a "12kg large tub + dual 1kg small tubs" configuration to prevent cross-contamination [2] Product Features - The three-tub washing machine operates with three independent water sources, allowing for simultaneous washing of different types of clothing, such as innerwear, outerwear, and baby clothes [2] - It includes a one-button quick cleaning function, enhancing the efficiency of the washing process [2] - The product's design and functionality have already garnered positive feedback from users, with a notable increase in offline purchases following online interest [2] Market Strategy - The launch is part of Haier's strategic expansion into the high-end market in Vietnam, supported by a dual-brand strategy with AQUA [2] - From January to September, AQUA washing machines experienced a growth rate of 16.9%, maintaining the top market share in the industry [2] - The three-tub washing machine will also be introduced in other Southeast Asian markets, including Malaysia, Thailand, and Indonesia, aiming to elevate the laundry experience for families in the region [3]

Core Insights - Haier Smart Home officially launched its three-tub washing machine in the European market during an event in Milan, marking a significant milestone for the Candy brand's 80th anniversary [1][2] - The three-tub washing machine addresses the growing demand for health and quality in household laundry, filling a long-standing gap in the European market for this product category [1][2] Product Features - The washing machine features an integrated design of "10KG large tub + dual 1KG small tubs," allowing for independent operation of three water routes, which enables precise separation of different types of laundry [1] - It offers significant time savings, reducing wash time by approximately 50% while ensuring effective prevention of cross-contamination [1][2] - Advanced features include UV sterilization and a 95°C high-temperature wash function, along with AI technology for automatic and precise detergent dispensing [2] Market Performance - The product previously gained significant attention at the IFA in Germany, securing over one million orders and achieving more than 72 million online exposures [2] - The three-tub washing machine will be launched in multiple European countries, including Poland, Czech Republic, France, UK, and Spain [2] - Haier's washing machines currently lead in sales volume and revenue among Chinese companies in overseas markets, with the brand holding the top market share and growth rate in Italy [2]

Core Viewpoint - Haier's new washing machine, featuring a groundbreaking four-tub design, represents a significant innovation in the industry, moving beyond traditional competition focused on the number of tubs to a new standard of differentiated washing and care [1][3]. Group 1: Product Innovation - The "Fusion Washing and Care Home" integrates a 10KG washing tub, a 10KG drying tub, and two 1KG specialized washing tubs, allowing for simultaneous washing of different types of clothing, thus enhancing user convenience and care standards [3][5]. - The machine's design occupies only 0.36 square meters, demonstrating efficient use of space while providing comprehensive washing and drying capabilities for various fabric types [3]. Group 2: Technology and Performance - Haier employs original suspension vibration balancing technology, ensuring that the four tubs can operate simultaneously with a vibration amplitude controlled within 0.3mm, addressing common concerns about noise and stability [5]. - The washing tub utilizes AI direct drive technology for optimal cleaning performance, while the drying tub can dry 4KG of clothes in just 45 minutes, showcasing advanced efficiency [5]. Group 3: User Experience - The machine features a smart control interface that allows users to set different tasks for each tub simultaneously, enhancing usability and comfort with a 1.4-meter operational height [5][7]. - Haier's commitment to user experience is evident in its design choices, such as a unique drainage system that prevents cross-contamination of water, ensuring a tailored washing experience [7]. Group 4: Market Position and Impact - Haier has established itself as a leader in the multi-tub washing machine market, having pioneered innovations from dual to triple and now quadruple tub designs, consistently responding to evolving consumer needs [6][9]. - The company holds a 41.1% market share in the domestic market and has been the global sales leader for 16 consecutive years, reflecting its strong competitive position and brand recognition [9].

Core Insights - The article highlights the growing demand for specialized laundry solutions in urban life, emphasizing the need for separate washing to avoid cross-contamination, which has led to the introduction of innovative products like the Mini Xiaowumei series by Little Swan [1][4]. Group 1: Market Trends - The washing machine market in China saw retail sales reach 21.03 million units in the first half of 2025, marking a year-on-year growth of 10.1%, with total retail value exceeding 47.6 billion yuan, up 11.5% [4]. - Multi-tub washing machines have emerged as a new growth driver, with online penetration rates increasing from 3.2% in March 2025 to 9.5% by May 2025, reflecting a shift towards health-conscious laundry practices [4]. Group 2: Product Innovations - Little Swan's Mini Xiaowumei series features a modular design that allows for flexible combinations, addressing the dual needs for health-conscious washing and drying, with a thickness of only 500mm and the capacity to wash and dry 2kg of clothes simultaneously [4][6]. - Each tub in the Mini Xiaowumei series can be independently controlled, allowing for simultaneous washing and drying of different types of clothing, thus eliminating the inconvenience of waiting for laundry [6][8]. Group 3: Health and Safety Features - The Mini Xiaowumei series includes UV sterilization and Ag+ silver ion sterilization, achieving over 99.99% elimination rates for common bacteria, and has received a "medical-grade underwear health washing certification" [8]. - The series also supports independent condensation drying programs for each inner tub, ensuring quick drying even in humid conditions [8]. Group 4: Competitive Positioning - Little Swan's Pure Flat All-Embedded Large Capacity Washing and Drying Set won the title of "Best-Selling Ultra-Thin Washing Machine" in the first half of 2025, combining space aesthetics with innovative technology [9][11]. - The set features a slim design with a capacity of 12kg, allowing for the washing of an entire family's clothes at once, and integrates advanced technologies like Blue Oxygen Color Protection Wash and 9D Airflow Drying [11]. Group 5: Future Outlook - Little Swan is committed to continuous innovation in technology and product development, focusing on user needs to enhance the quality of laundry experiences, as evidenced by its recent awards and market recognition [11].

Core Viewpoint - The global home appliance industry is witnessing a shift towards "multi-tub" washing machines, focusing on user needs rather than just traditional washing and energy-saving competition. Haier has introduced the world's first four-tub washing machine, "Fusion Washing Home," redefining smart laundry care and leading the industry into a new phase of "multi-tub, dedicated zones, AI interaction, and integrated aesthetics" [1][3][12]. Product Innovation - On July 9, 2025, Haier launched the world's first four-tub washing machine, "Fusion Washing Home," which has been recognized by the China Light Industry Federation as a global innovation in washing technology [3]. - The product made its international debut at the IFA 2025 in Berlin on September 5, 2025, and won the "Annual Product Innovation Achievement" award [3]. Design and Functionality - The "Fusion Washing Home" occupies only 0.36 square meters and features a layout that includes 10KG washing space, 10KG drying space, and two 1KG dedicated washing spaces, allowing for simultaneous washing of different clothing types without cross-contamination [5]. - The machine utilizes AI technology to match optimal parameters for various fabrics, ensuring tailored washing and drying processes [5]. - It features a sleek design that integrates seamlessly with home decor, and innovative smart interactions such as gesture control and proximity sensing for ease of use [6]. Market Leadership and Standards - Haier has established a leadership position in the multi-tub washing machine market through continuous innovation and understanding of user scenarios, having previously launched the world's first dual-tub washing machine in 2015 and a three-tub model in 2025 [8][10]. - The company has also led the development of the first international IEC standard for multi-tub washing machines, providing a unified framework for performance, safety, and testing methods in this category [13][16]. - The establishment of this standard reflects Haier's commitment to defining technology standards in the multi-tub category and enhances the credibility of Chinese manufacturing in the global high-end laundry care market [16].

Core Viewpoint - Hisense washing machines have pioneered the open sharing of core patent technologies in the industry, announcing the opening of 66 patents related to the three-tub washing machine to build a "technology sharing ecosystem" for better consumer experiences [1][3]. Group 1: Product Innovation - The newly launched "Cotton Candy Ultra Family Tub" series addresses installation space limitations and improves drying efficiency, optimizing stability and noise performance of multi-tub combinations [2]. - The flagship version is the world's first 4-in-1 heat pump washing and drying machine, featuring an integrated Zeus system that allows independent drying of all three tubs [2]. - The modular design of the flagship version supports various installation scenarios, allowing for stacking, separation, and embedded installation, thus blending seamlessly with home decor [2]. Group 2: Market Positioning - The Cotton Candy Ultra Family Tub series includes different versions to meet diverse consumer needs, such as the Light Enjoy version for pet owners with a 90% hair removal rate and the Youth version tailored for younger consumers with a focus on cost-effectiveness [3]. - Hisense washing machines aim to shift the industry from a "zero-sum competition" model to an ecosystem co-construction approach, encouraging collaborative innovation in the partitioned washing sector [3]. Group 3: Industry Impact - By opening up the three-tub core patent technology, Hisense washing machines challenge traditional technical barriers and promote a collaborative innovation model that can lead to the development of more disruptive products in the industry [3]. - The initiative is expected to enhance the overall quality of the washing machine industry, allowing more users to experience the benefits of partitioned washing technology [3].