酒店摆摊

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五星级酒店纷纷摆地摊,它们怎么了
36氪· 2025-09-16 00:09
Core Viewpoint - The article discusses the recent trend of five-star hotels in China setting up street stalls to attract new customer segments amid declining business, reflecting the industry's struggle to adapt to changing consumer behavior and economic conditions [6][9][48]. Group 1: Street Stall Trend - Five-star hotels across major cities in China have started setting up street stalls to sell affordable food items, ranging from 3 to 80 yuan, attracting local residents [6][12][24]. - The initiative aims to create a more approachable image for luxury hotels, which traditionally had high service standards and pricing [8][24]. - The Guangzhou Baiyun Hotel and Changsha Meixi Lake Hotel are examples of hotels successfully implementing this strategy, with the latter generating around 25,000 yuan in daily revenue from street food sales [23][20]. Group 2: Declining Business Environment - The hotel industry is facing a downturn, with Morgan Stanley reporting an 8% year-on-year decline in RevPAR (Revenue per Available Room) during the summer peak season [28][31]. - The trend of "high-frequency, low-consumption" tourism has emerged, leading to reduced hotel occupancy rates and lower spending by travelers [30][31]. - The number of five-star hotels in China has decreased from 845 in 2019 to 736 by the third quarter of 2024, indicating a significant contraction in the market [49]. Group 3: Changing Consumer Preferences - The traditional business model of five-star hotels, heavily reliant on high-end business travelers, is being challenged as companies cut travel expenses and reduce the frequency of business trips [36][38]. - Consumers are increasingly prioritizing hygiene and quality over star ratings, with many opting for personalized experiences and local dining options [58][59]. - The shift in consumer behavior has prompted hotels to explore alternative revenue streams, such as street food sales and creative dining options like "leftover blind boxes" [60][61].
星级酒店“摆摊” 以“接地气”释放消费活力
Shang Hai Zheng Quan Bao· 2025-07-10 18:30
Core Viewpoint - The emergence of five-star hotels setting up street stalls reflects a shift in the hospitality industry, aiming to adapt to market changes and consumer preferences while providing high-quality food at accessible prices [4][6][8]. Group 1: Market Trends - In May, China's national catering revenue reached 457.8 billion yuan, a year-on-year increase of 5.9%, indicating a growing market for food services [2]. - The trend of "night economy" and "outdoor stalls" is expected to inject new momentum into service consumption as summer approaches [2][7]. - From January to May, national catering revenue totaled 2.28 trillion yuan, up 5.0% year-on-year, aligning with the growth of retail sales [7]. Group 2: Consumer Engagement - Consumers appreciate the opportunity to enjoy five-star hotel cuisine at affordable prices, with one customer noting the value of tasting high-quality food for a modest cost [4][5]. - The outdoor stalls have attracted significant foot traffic, with one hotel reporting a single-day revenue exceeding 80,000 yuan [4]. Group 3: Business Strategy - The initiative to set up outdoor stalls is a response to underperformance in traditional lodging and high-end dining, prompting hotels to explore new revenue streams [4][6]. - Hotels are maintaining high standards while adapting to a more casual dining format, ensuring that food is freshly prepared and meets quality expectations [6][8]. - The strategy aims to create a "five-star street stall" experience, reflecting a shift from prestige to profitability in the hospitality sector [8]. Group 4: Industry Adaptation - The trend of five-star hotels operating street stalls is not isolated to one location, as similar initiatives are observed across various cities in China [6]. - The flexibility in business models is seen as essential for survival in a competitive market, with hotels exploring new channels to meet consumer demand [8].
五星级酒店摆地摊日入3万元,出摊37分钟售罄!经理:不在乎别人说摆地摊掉价
新浪财经· 2025-07-07 00:43
Core Viewpoint - The recent trend of luxury hotels in Zhengzhou engaging in street vending has sparked significant public interest, showcasing a shift in strategy to attract more customers and redefine perceptions of high-end establishments [1][3]. Group 1: Hotel Street Vending - A five-star hotel in Zhengzhou reported a daily revenue of approximately 30,000 yuan from street vending, selling items like crayfish at 38 yuan per pound, with all stock sold out within 37 minutes [1]. - The hotel management expressed indifference to criticisms regarding the perceived loss of prestige from street vending, emphasizing the success of the initiative [1]. Group 2: Customer Reactions - Customers have shown positive responses to the pricing and quality of food offered at these hotel street stalls, with many stating that the prices are comparable to local options [3]. - The initiative has attracted new customers who previously hesitated to visit the hotel, indicating a successful outreach strategy [3]. Group 3: Broader Industry Trends - Many luxury hotels are adopting similar strategies, such as selling "leftover" blind boxes and offering affordable breakfast options, to increase foot traffic and revenue [8]. - Examples include the Hilton Garden Inn in Shenzhen selling blind boxes of unsold food at a significant discount and various hotels offering breakfast packages at low prices [8]. Group 4: Industry Performance Metrics - Data from the Beijing Municipal Bureau of Culture and Tourism indicates a decline in the number of five-star hotels, with a drop from 850 in 2020 to 736 by the third quarter of 2024, reflecting a loss of 114 hotels in less than five years [9]. - The average room price for five-star hotels fell to 599.72 yuan, a year-on-year decrease of 4.78%, with an average occupancy rate of only 60.73% [9].