要融入文化，首先要推动"文化内容化、内容体验化"，将文化元素转化为可参与、可感知的体验项 目，而不只是视觉符号的堆砌。其次，坚持原真性与创新性并重，实现"老树发新芽"。要构建"文化讲 述者"体系，鼓励非遗传承人、老手艺人、本地居民成为文化讲解员与体验导师，让文化由"被展示"变 为"被讲述"，增强真实感与亲和力。 构建多元协同机制，以"制"为基保障可持续运营。再好的场景构想，若缺乏有效的运营机制也难以 走远。保障可持续运营，要建立"政府引导+市场运作+社会参与"的协同机制。政府负责基础设施、政 策支持与标准制定；企业负责专业化运营与品牌推广；社区和居民共享发展红利。要探索多元盈利模 式，摆脱"门票依赖"，发展研学课程、文创衍生、定制服务、会员订阅等增值服务，延长消费链条。要 善用数字化工具提升效能，通过智慧平台实现客流监测、服务预约、用户画像分析，借助社交媒体构 建"内容—传播—转化"闭环。 近日，中国休闲垂钓协会游钓分会在青岛成立。该市借此打造"垂钓中旅游、旅游中垂钓"的消费新 场景，推动建设集游钓体验、渔获品鉴、养生度假于一体的休闲旅游目的地。 同时，要强化参与感与归属感，鼓励用户参与路线设计、活动策划，甚 ...

Core Insights - Zhujiang Beer, a well-known brand in Guangdong, is actively engaging in the market by launching new products and participating in various exhibitions to stimulate consumer interest and sales [2][4][9] Product Launches - At the 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo, Zhujiang Beer introduced several new products, including "Snow Castle Craft Peach Brew" and an upgraded version of Zhujiang P9, emphasizing unique flavor experiences [2] - The company has consistently released popular products such as Zhujiang Original Draft and Zhujiang Pure Draft 1997Plus, showcasing a commitment to quality and innovation [2] Marketing and Brand Engagement - Zhujiang Beer is leveraging exhibitions to create interactive experiences, allowing consumers to taste and order products on-site, thus enhancing brand visibility and engagement [4] - The company has formed strategic partnerships, including collaboration with Southern Airlines, making its products available on 988 domestic and international flight routes [4] Consumer Experience and Events - Zhujiang Beer is hosting various events, such as beer festivals in multiple cities, to promote cultural and tourism experiences, thereby driving new consumption patterns [9][10] - The brand is also involved in sports and music events, having sponsored the Guangdong Men's Basketball League for 11 consecutive years and becoming the exclusive beer supplier for the 15th Sports Games [9] Distribution and Accessibility - The company has established hundreds of Zhujiang Original Draft experience stores across over 110 cities, enhancing brand presence and consumer access [4] - Zhujiang Beer is utilizing instant retail platforms to ensure quick delivery of its products, further expanding its market reach [4]