时尚是一个轮回，同样发生在布料市场。 今年10月中旬以来，在社交平台，"自己做衣服""这届年轻人都去市场淘布做衣服了"等话题频繁登上热搜榜，相关教程视频点赞量轻松过万。 在诸多00后看来，重操妈妈辈的"买布料、做衣服"的手艺，并非简单的"复古"或"怀旧"，而是一场由消费者主导的、关于理性、个性与自我价值实现 的"时尚革命"。 与上一代追求品牌Logo不同，Z世代的消费者正展现出截然不同的消费特征。毕竟，在电商繁荣的时代，撞衫已成为一种社交尴尬，他们开始追求服饰的 极致个性化与"创作权"，同时又希望重新定义市场和"性价比"。 更重要的是，当00后在社交平台晒出自己裁剪、缝纫的"独家定制"服装；当诸多布料市场经营户，感慨年轻人对各种不同布料的热情时，市场看到的，远 不止个人爱好的展示。 正如一场从"Logo崇拜"到"布料崇拜"、"设计崇拜"的变迁，服装市场又有一股新的热潮在涌动。 01 年轻人喜欢去布料市场"淘宝" "买布做衣服，价格只是成衣的一半，何乐而不为？" 坐标江苏苏州的00后小婉，近期在小红书被时尚博主种草后，也开始尝试自己买布料做衣服。 实际上，于小婉来说，她并不会"一针一线"，可以说是"0帧起手"。 ...

Core Viewpoint - The article discusses the unexpected resurgence of the "Red Scream" beverage from Nongfu Spring, which was previously considered one of the worst drinks but has now gained popularity due to nostalgia and scarcity marketing [4][11][42]. Group 1: Brand History and Market Performance - Nongfu Spring launched the "Scream" series in 2004, targeting the sports drink market, with the red variant marketed as a "plant beverage" aimed at energizing consumers [12][22]. - The red variant, however, received overwhelmingly negative reviews, leading to its classification as one of the "top 5 worst drinks" and its gradual withdrawal from the market around 2018 [15][17]. - A revival of the red variant led to it selling out within three days and topping the e-commerce platform's functional beverage rankings, despite the producer stating it would be permanently discontinued [18][19]. Group 2: Consumer Behavior and Marketing Strategy - The revival aligns with the growing health and wellness market in China, which has surpassed one trillion yuan, with young consumers increasingly spending on health-related products [22]. - The emotional marketing strategy surrounding the drink has transformed it into a cultural phenomenon, where consumers are not just purchasing a beverage but a social symbol [34][36]. - The scarcity of the product has led to inflated prices on second-hand platforms, with some sellers marketing it as a collectible item, despite its impending expiration [28][30]. Group 3: Cultural Impact and Future Outlook - The red scream has become a cultural reference point, with its notoriety now serving as a badge of honor among consumers, reflecting a shift towards unique and unconventional consumption patterns [34][36]. - The article suggests that while the drink's current popularity is driven by nostalgia and emotional value, its fundamental quality as a beverage remains unchanged, indicating that its success may be short-lived [49][50]. - There are suggestions for Nongfu Spring to capitalize on this trend by releasing limited edition versions of the red scream, but the long-term viability of such a strategy is questioned [46][48].