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对话|朱华荣:长安人事调整有多方考量,未来各事业品牌独立经营
Bei Ke Cai Jing· 2025-09-23 06:48
Core Insights - Avita's Strategy 2.0 has been officially launched, with Chang'an Automobile's Vice President Wang Hui taking over as Chairman of Avita Technology to oversee strategic planning and global operations [1] Group 1: Leadership Changes - Chang'an Automobile's Chairman Zhu Huaron addressed recent personnel adjustments, emphasizing the need for independent operations among various brands and divisions [2] - Zhu highlighted that the leadership change at Avita is part of a broader strategy to focus on group strategy and other business areas, necessitating a dedicated leader for Avita [9] - The establishment of the new central enterprise has led to a series of personnel adjustments across Chang'an's brands, driven by six key considerations including strategic alignment and resource integration [11][13] Group 2: Strategic Focus - Zhu introduced the concept of "three strengths," emphasizing the importance of product strength, traffic strength, and ecological strength in the new media era [6] - The company aims to enhance its ecological capabilities to support Avita and other brands, leveraging resources from the new central enterprise [6] - Chang'an is committed to supporting Avita with resources across various domains, including funding, personnel, and technology, and expanding this support to include mechanisms and ecosystems [8] Group 3: Global Market Aspirations - The goal for Avita is to achieve a balanced presence in domestic and international markets, targeting a 50% share in both [10] - Avita has already established pricing autonomy in certain overseas markets and plans to strengthen its global footprint [10]