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朱华荣:长安人事调整有多方考量,未来各事业品牌独立经营
Bei Ke Cai Jing· 2025-09-23 06:54
Core Viewpoint - Changan Automobile's commitment to Avita remains strong and is set to expand, emphasizing the need for mechanisms and ecosystems to support its brands [1][2]. Group 1: Strategic Developments - Avita's Strategy 2.0 has been officially launched, with Wang Hui taking over as Chairman to oversee strategic planning and global operations [1]. - The establishment of the new central enterprise allows Changan to leverage abundant resources across various sectors, including finance and logistics, enhancing its strategic partnerships [2]. Group 2: Leadership Changes - The recent leadership changes at Avita are driven by the need for dedicated management to focus on global market expansion, with a goal of achieving a 50-50 balance between domestic and international operations [3]. - Changan's leadership adjustments are based on six considerations, including independent operation of brands, talent optimization, and resource integration to enhance efficiency and global competitiveness [3][4]. Group 3: Market Positioning - Changan emphasizes the importance of "product power," "traffic power," and "ecological power," highlighting the need to adapt to new media dynamics and strengthen its ecosystem [1][2]. - The company aims to support Avita and other brands through strategic collaborations, ensuring they have the necessary resources for growth [2].
对话|朱华荣:长安人事调整有多方考量,未来各事业品牌独立经营
Bei Ke Cai Jing· 2025-09-23 06:48
Core Insights - Avita's Strategy 2.0 has been officially launched, with Chang'an Automobile's Vice President Wang Hui taking over as Chairman of Avita Technology to oversee strategic planning and global operations [1] Group 1: Leadership Changes - Chang'an Automobile's Chairman Zhu Huaron addressed recent personnel adjustments, emphasizing the need for independent operations among various brands and divisions [2] - Zhu highlighted that the leadership change at Avita is part of a broader strategy to focus on group strategy and other business areas, necessitating a dedicated leader for Avita [9] - The establishment of the new central enterprise has led to a series of personnel adjustments across Chang'an's brands, driven by six key considerations including strategic alignment and resource integration [11][13] Group 2: Strategic Focus - Zhu introduced the concept of "three strengths," emphasizing the importance of product strength, traffic strength, and ecological strength in the new media era [6] - The company aims to enhance its ecological capabilities to support Avita and other brands, leveraging resources from the new central enterprise [6] - Chang'an is committed to supporting Avita with resources across various domains, including funding, personnel, and technology, and expanding this support to include mechanisms and ecosystems [8] Group 3: Global Market Aspirations - The goal for Avita is to achieve a balanced presence in domestic and international markets, targeting a 50% share in both [10] - Avita has already established pricing autonomy in certain overseas markets and plans to strengthen its global footprint [10]