Core Viewpoint - Changan Automobile's commitment to Avita remains strong and is set to expand, emphasizing the need for mechanisms and ecosystems to support its brands [1][2]. Group 1: Strategic Developments - Avita's Strategy 2.0 has been officially launched, with Wang Hui taking over as Chairman to oversee strategic planning and global operations [1]. - The establishment of the new central enterprise allows Changan to leverage abundant resources across various sectors, including finance and logistics, enhancing its strategic partnerships [2]. Group 2: Leadership Changes - The recent leadership changes at Avita are driven by the need for dedicated management to focus on global market expansion, with a goal of achieving a 50-50 balance between domestic and international operations [3]. - Changan's leadership adjustments are based on six considerations, including independent operation of brands, talent optimization, and resource integration to enhance efficiency and global competitiveness [3][4]. Group 3: Market Positioning - Changan emphasizes the importance of "product power," "traffic power," and "ecological power," highlighting the need to adapt to new media dynamics and strengthen its ecosystem [1][2]. - The company aims to support Avita and other brands through strategic collaborations, ensuring they have the necessary resources for growth [2].

长安汽车董事长朱华荣。受访者供图 必须尽快补足流量和生态 新京报贝壳财经：你提出"三力"概念，在产品力基础上新增流量力和生态力。中国长安汽车如何在生态力方面赋能阿维塔和深蓝汽车等品牌？ 阿维塔战略2.0近日正式发布。此前长安汽车副总裁王辉已接棒朱华荣出任阿维塔科技董事长，全面统筹阿维塔科技战略规划与决策、经营管理、全球业务 等工作。 长安汽车董事长朱华荣对此回应了近期长安汽车的一系列人事调整，他表示这是基于多方面考量，未来各事业品牌、事业部要独立经营。 UVATR 朱华荣 新央企成立后，可以说是"从来没有打过这么富裕的仗"，在整车、零部件、商贸、物流与金融等多个领域具备了雄厚资源。50余天时间，长安与多家企业签 署了具备实质落地内容的战略合作协议，涵盖资金、流量、生态与海内外资源等多个维度。机制层面，中国长安汽车制定了全球化布局、国际化标准、市场 化机制、专业化能力与体系化管理的发展方向，推动公司实现健康可持续发展。 朱华荣：第一，产品力不变，但其要素已经发生了很大变化。第二，流量力是为营销力服务的，以前它可能没有那么重要，但在新媒体时代已经在主导整个 产业。第三，生态力方面，传统车企与新势力均面临严峻的态势 ...