Core Viewpoint - The Chinese automotive market is entering a critical phase in 2025, with domestic brands collectively capturing nearly 70% of the passenger car market share, driven by the rise of new energy vehicles and international expansion [2][4]. Group 1: Market Dynamics - The "self-owned five strong" brands, including BYD, Geely, Chery, Changan, and Great Wall, have established a stable market presence, with total sales of 14.67 million units, accounting for over half of the overall passenger car market [2][4]. - BYD leads the global new energy vehicle sales with 4.6024 million units sold in 2025, marking a 7.73% year-on-year increase, while its pure electric vehicle sales reached approximately 2.257 million units, surpassing Tesla [4][5]. - Geely's total sales exceeded 3.02 million units in 2025, a 39% increase, with new energy vehicle sales reaching 1.6878 million units, reflecting a 90% growth [5][6]. Group 2: Strategic Developments - Geely has initiated a significant restructuring by merging with Zeekr Technology to enhance operational efficiency and resource integration, aiming to save billions in R&D costs annually [9][10]. - Chery has restructured its brand architecture to improve domestic market efficiency, establishing a new business group to streamline operations and enhance competitiveness [9][10]. - Changan has launched a 6 billion yuan capital increase plan to support the development of new energy vehicles and global R&D centers, reinforcing its strategic alignment with major shareholders [10][11]. Group 3: Technological Advancements - The competition among Chinese automakers has evolved from individual technological breakthroughs to a more systemic confrontation, with companies like BYD and Geely focusing on comprehensive technology integration and smart driving solutions [11][12]. - Great Wall has introduced a next-generation intelligent super platform that supports various powertrains, emphasizing its advancements in smart cockpit and driving technologies [12].

2025年的中国车市，变革从未如此真切。这已非单一维度的技术迭代或市场洗牌，而是一场在政策规 范、资本重构、技术突破与安全底线之间，同步上演的多维博弈。 从智驾宣传的"去虚向实"，到供应链账期的"生态重塑"；从新央企的横空出世，到L3商业化的破冰启 航，每一个关键节点都藏着产业重构和转型的机遇。2025年车圈十大热点事件沿时间轴次第铺展，既见 证了传统车企的"腾笼换鸟"与造车新势力的逆势突围，也揭开了质量管控、技术适配等行业深层命题。 1、监管亮剑，智驾宣传告别"L2.999级"文字游戏 2025年4月16日，工信部装备一司召开专题推进会，要求车企明确系统功能边界和安全响应，不得进行 夸大和虚假宣传，严格履行告知义务。这给虚火的智驾宣传泼了一盆"冷水"，此后车企纷纷将"自动驾 驶""智驾"等模糊名词表述为"（组合）辅助驾驶"，也不再使用L2++、L2.999级等话术。 在此之前，"L2.999级""准L3"等模糊概念在市场大行其道，让消费者眼花缭乱，但也埋下安全隐患。监 管的重拳出击，直接戳中了行业"炫技内卷"的沉疴。车企宣传迅速"降温"，销售门店不再夸大功能，而 是主动厘清"辅助驾驶≠自动驾驶"的边界与责任 ...

Investment Rating - The investment rating for the company is "Buy (Maintain)" [4] Core Views - The company is expected to achieve significant sales growth driven by brand enhancement and overseas expansion, with a target of 3.3 million units sold in 2026, representing a year-on-year increase of 13.3% [5] - The company aims to sell 1.4 million new energy vehicles in 2026, a year-on-year increase of 26.2%, and 750,000 units in overseas markets, a year-on-year increase of 17.7% [5] - The company plans to invest over 60 billion yuan in new energy and digital platforms, as well as global R&D capabilities, to accelerate its strategic transformation [5] Financial Data and Profit Forecast - Total revenue (in million yuan) is projected to be 151,298 in 2023, increasing to 203,333 by 2027, with a compound annual growth rate (CAGR) of 11.9% [3] - Net profit attributable to the parent company (in million yuan) is forecasted to decline from 11,327 in 2023 to 4,662 in 2025, before recovering to 8,669 in 2027 [3] - Earnings per share (in yuan) are expected to decrease from 1.14 in 2023 to 0.47 in 2025, then rise to 0.87 in 2027 [3] - The gross profit margin is projected to fluctuate from 18.4% in 2023 to 15.3% in 2027 [3] - Return on equity (ROE) is expected to decline from 15.8% in 2023 to 5.7% in 2025, then recover to 8.9% in 2027 [3] Market Data - The closing price of the stock is 11.85 yuan, with a one-year high of 14.18 yuan and a low of 11.32 yuan [4] - The price-to-earnings (P/E) ratio is projected to be 10.6 in 2023, increasing to 25.6 in 2025, and then decreasing to 13.8 by 2027 [3] - The market capitalization of circulating A shares is approximately 97,983 million yuan [4]

进入2026年之后，汽车圈第一个引起围观的话题，竟然是"年终奖"。近期，网传某目标完成率达97%的车企取消 年终奖的消息，引起车圈热议。结合销量完成数据，网友猜测传闻涉及车企是去年新晋升央企的长安汽车。 今日，长安汽车公开发文辟谣。长安汽车不实信息举报中心发布声明称，2025年长安汽车整体经营态势稳健，公 司已根据年度经营实绩，按照激励标准制定并推进相应激励计划，切实保障员工权益，助力企业可持续发展。 对于颇受关注的长安汽车年终奖一事，该公司公关部某负责人回应，以公告为准，至于其它细节信息并未透露。 不过有知情人士称，该公司没有"年终奖"一说，而是按照激励标准制定并推进相应激励计划。 一名长安汽车子品牌的一线技术人员向南都·湾财社记者透露，虽然2025年具体要求发放标准及计算方法尚未公 布，但据他了解，无论是长安品牌还是他所在的子品牌，今年的年终奖都没有取消。"今年只是没有在1月1日发 放，有人就传取消了吧。"该人士表示。 据悉，长安汽车2024年年终奖金额因岗位、绩效、工作年限等因素存在差异，大致年终奖平均约为4.8个月工资。 下限为3个月工资，上限为6个月工资。部分核心岗位处于较高水平，例如前端、软件开发 ...

1月4日晚间，重庆长安汽车股份有限公司（下称长安汽车）发布2025年12月产、销快报。数据显示，当月，长安汽车产、销量为分别为25.7306万辆、 25.4843万辆。 此外，公告披露了2025年1-12月数据。2025年，长安汽车累计产量为276.6302万辆，同比增长5.36%，累计销量为291.3042万辆，同比增长8.54%。 值得注意的是，2025年，长安新能源汽车销量突破百万辆，达110.9979万辆，同比大幅增长51.10%，阿维塔、深蓝、启源三大新能源品牌海外销量再创佳 绩，达63.7万辆，同比增长18.9%；自主品牌销量246.8197万辆，同比增长10.86%。（肖瑜媛） | 产品类别 | | 产量(辆) | | | | | | 销量(辆) | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 本月 | 去年同期 | 同比变动 | 本年累计 | 去年同期 累计 | 同比 变动 | 本月 | 去年同期 | 同比变动 | 本年累计 | 去年 第 | | 长安汽车 257,306 | 317,547 ...

《每日经济新闻》记者综合已公布2025年销量情况的车企数据发现，头部自主车企凭借产品矩阵与技术 优势稳步领跑，部分企业超额完成年度目标；多数车企面临目标缺口压力，新势力阵营更是上演"冰火 两重天"，仅有少数品牌顺利达标。 比亚迪、吉利表现优异 从目前各车企公布的销量情况来看，比亚迪2025年销售460.24万辆，海外年销量首次突破100万辆，乘 用车及皮卡海外全年销售104.96万辆，同比增长145%，蝉联中国汽车市场品牌销量和全球新能源车市 场销量冠军。据此前报道，比亚迪将2025年度销量目标更新为460万辆，按此计算，比亚迪全年目标成 功达成。 值得一提的是，比亚迪2025年纯电动汽车新车销量为225.67万辆，同比增长近28%，一举超越特斯拉全 年163.6万辆的成绩，登顶全球年度电动汽车销量榜，这也是特斯拉有史以来首次在全年电动汽车销量 上被比亚迪超越。 吉利汽车也超额完成年销量目标。2025年，吉利汽车累计销量达302.46万辆，同比增长39%，超额完成 全年300万辆销量目标，创历史新高。 新能源车方面，吉利汽车2025年累计销量达168.78万辆，同比增长90%，创历史新高。其中，吉利银河 品牌 ...

设计 | 甄 尤 美 撰文 | 杜 咏 芳 编辑 | 黄 大 路 如果要给2025年的中国汽车产业找一个关键词，你脱口而出的关键词会是什么？ 过去的这一年，一方面国家反内卷有了一定起色，一方面企业又在转型阵痛里磕磕绊绊。存量市场里拼杀血腥气没有一丝一毫的减少，出海寻找 出来面临全球格局变数，焦虑感是行业通病。 面对焦虑，轩辕矩阵CEO贾可说："出发了，就不必再焦虑"（ 贾可2026元旦献词 | 出发了，就不必再焦虑 ）。细读国内各大车企掌舵人2026新年 献词，倾听他们的回顾与展望，我们体会到了反焦虑的一种力量顽强浮现出来——那便是"进"。 不是那种顺风顺水的"进"，而是不服输、不躺平，咬着牙在泥泞里硬蹚出来的"进"。 新年伊始，《汽车商业评论》打捞中国汽车产业2026年新年献词，看2025年，中国汽车究竟"进"在何处？我们又将如何走向未来？ 共探新营销，共创新可能 2025年，"进"在何处？ 2025年，"进"在不再只看销量数字，而是看"含金量"。 北汽集团宣布自主品牌销量6年之后重回百万辆。他们强调这是一个"里程碑式的新'百万'"，其背后，是新能源占比的显著提升，是乘商协同发 力。 长安汽车则告诉大家，它 ...

Group 1 - Xiaomi Auto reported a monthly delivery of over 50,000 units in December 2025, achieving an annual cumulative sales of approximately 410,000 units, exceeding the annual sales KPI by about 20% [1] - Xiaomi Auto introduced a new "3 years 0 interest" installment plan for the YU7 model, with a down payment starting at 74,900 yuan and monthly payments as low as 4,961 yuan [1] - Xiaomi Auto expanded its channel network by adding 36 new stores in December, bringing the total to 477 stores across 138 cities, with plans to add 9 more stores in January 2026 [1] Group 2 - Huawei's HarmonyOS vehicle brand, Hongmeng Zhixing, delivered 89,611 units in December, marking a historical high for four consecutive months, with a total annual delivery of 589,107 units, a year-on-year increase of 32% [2] - The sales of Dongfeng Mengshi reached 3,002 units in December, with an annual total of 10,228 units, reflecting a year-on-year growth of 387% [2] - Geely Auto's sales exceeded 60,000 units in December, with the Zeekr brand selling 30,267 units and Lynk & Co selling 33,751 units, while setting a 2026 sales target of 3.45 million units, a 14% increase from 2025 [2] Group 3 - Zhiji Auto achieved a total sales of 81,017 units in 2025, marking a historical high, and reported its first full-cost profitability in December [3] - The Ministry of Commerce announced that the "old-for-new" program in 2025 generated sales exceeding 2.6 trillion yuan, benefiting over 360 million people, with over 11.5 million vehicles involved [3] - The 2026 automotive "two new" policy is expected to stabilize market growth and promote new vehicle consumption, with an estimated 12 million vehicles expected to benefit from the "old-for-new" policy [4]

在"十四五"规划收官之际，中国汽车产业正在进入新的发展阶段。经济观察报第十九届中国汽车年会暨 《2025汽车行业影响力年鉴》，基于公开数据、市场表现与行业共识，对年度内在技术路径与市场格局 层面产生实际影响的"明亮因子"进行系统梳理。 立足西南、放眼全国，长安汽车的年度意义，在于其作为"新央企"样本，开始承担起重塑中国汽车产业 组织方式的重要角色。2025年7月，中国长安汽车集团在重庆挂牌成立，这一总部位于重庆的央企平 台，将区域产业承载与国家层面的改革部署有机结合，成为观察西部制造如何在"一带一路"框架下走向 更高层级全球竞争的重要窗口。 （原标题：长安汽车｜写入《2025 汽车行业影响力年鉴》） 长安的全球化布局并不局限于产能端，其网络已覆盖中国、欧洲、东南亚、中东非、中南美、欧亚六大 区域，并以欧洲、东南亚为重点举办区域品牌发布与推广活动，同时把深蓝、阿维塔等品牌带入更广泛 的国际市场。长安在全球已有超过14个制造基地，并通过全球分支机构和渠道网点，服务于超过100个 国家和地区的用户。 从全球化视角看，长安汽车已形成较为清晰的海外布局。截至目前，其在泰国、巴基斯坦、哈萨克斯坦 和埃及等关键市场建设了多 ...

Core Insights - Zhao Fei's appointment as president of Changan Automobile symbolizes the company's transition from a traditional manufacturer to a technology-driven enterprise, focusing on navigating the profitability challenges in the electric vehicle (EV) sector [1] - Changan's strategy emphasizes leveraging ecological advantages and capital power, aiming for a more intelligent approach to operations [1] Group 1: Strategic Direction - Changan has undergone a comprehensive organizational restructuring, with a focus on stabilizing and advancing its operations in the EV market [2] - The company anticipates that the market share of EVs to fuel vehicles in China will reach 70:30 within the next two to three years, while globally, fuel vehicles will still account for 70% by 2030 [2] - Zhao Fei acknowledges the recent sales achievements of over 100,000 units for three consecutive months, attributing this to the company's commitment to mastering technology since its third entrepreneurial phase in 2017 [2] Group 2: Industry Challenges and Responses - Changan welcomes government efforts to address industry competition issues, having reduced supplier payment cycles to 53 days to build trust within the supply chain [3] - The company is committed to maintaining a research and development (R&D) investment of 6% of sales revenue, emphasizing the importance of innovation in transitioning to a technology company [3] - Changan's collaboration with Huawei is framed as a dual approach, balancing respect for partnerships with a commitment to technological independence and safety [3] Group 3: Technological Advancements - The company has recently achieved a significant milestone by becoming one of the first in China to utilize L3-level autonomous driving technology, focusing on safety through extensive testing and data collection [3][4] - Zhao Fei identifies data as the critical factor for advancing from L3 to L4 autonomous driving capabilities, highlighting the importance of a robust global R&D network [4] Group 4: Brand and Capital Strategy - Changan's three EV brands—Avita, Deep Blue, and Changan Origin—are strategically positioned to target different market segments, supported by a centralized management structure to minimize internal competition [5] - Capital operations are viewed as essential for enhancing the competitiveness of sub-brands, with Deep Blue achieving 700,000 cumulative deliveries and a strong likelihood of profitability in the coming year [6] - The company aims to expand its global presence, targeting 600,000 overseas sales by 2025, while acknowledging the need for improved efficiency and effectiveness in international markets [6] Group 5: Market Positioning and Future Outlook - Zhao Fei emphasizes that market valuation is a gradual process based on operational quality rather than speculation, aligning with Changan's focus on practical engineering and R&D [7] - The company is building a competitive edge through a combination of technological barriers, brand differentiation, and global production capabilities, marking a significant shift from scale competition to value competition in the automotive industry [7]