安踏参股的韩国时尚零售正加速筹备上市 美国私募巨头KKR支持的韩国时尚零售商Musinsa正加速筹备上市，已选定花旗银行和摩根大通负责其首次IPO的相关事宜，交易或将于明年启动。 依托京东秒送的即时配送能力，李宁突破传统零售的限制，实现"线上下单、附近门店发货、极速送达"的便捷购物体验，构建起"即刻运动，即刻送达"的 即时零售新场景。 目前，即时零售正成为零售业务中重要的新兴渠道，也是李宁多渠道运营模式的重要组成部分。为保障服务体验，李宁已构建起即时零售业务服务标准和 服务系统 确保消弗考在不同亚会下单均可享受统质的服务。同时，品牌持续完善售后保障体系，为消费者提供安心的一体化体验。 Lacoste、Nike和Superdry的广告在英国被禁止 英国广告标准局（ASA）日前发布公告，裁定法国品牌 Lacoste、美国运动巨头 Nike 及英国潮牌 Superdry 的三则广告存在"误导性环保宣传"，违反《英国 广告准则》，即日起禁止在英国境内所有渠道（含线上平台、户外广告、社交媒体）投放，三家品牌需在规定期限内整改宣传内容，否则将面临进一步处 罚。 据悉，Musinsa的IPO估值（含债务）或将达到10万亿韩 ...

Core Viewpoint - The collaboration between Arc'teryx and Cai Guoqiang for the "Himalayan Fireworks Show" has backfired, leading to significant backlash over environmental concerns and a subsequent drop in stock price for its parent company, Amer Sports [1] Group 1: Environmental Impact - The fireworks display, intended as an artistic marketing effort, has been criticized for potentially harming the ecosystem, with ecologists warning that residue from fireworks could pollute the soil in the low-temperature environment [1] - The event contradicts Arc'teryx's brand slogan of "respecting nature," raising questions about the company's commitment to environmental sustainability [1] Group 2: Market Reaction - Following the controversy, Amer Sports' stock price fell by 5%, resulting in a loss of several billion in market value [1] - Despite some foot traffic in Arc'teryx's Beijing store, there have been reports of membership returns, indicating customer dissatisfaction [1] Group 3: Competitive Landscape - Competitors such as Kailas and Ternua have capitalized on the situation, with slogans promoting environmental responsibility, suggesting a shift in consumer preference towards brands that align with eco-friendly values [1] - The competitive response has been described as a "laying down win" strategy, highlighting the potential for ongoing market challenges for Arc'teryx [1] Group 4: Brand Positioning - Arc'teryx, once regarded alongside Lululemon as a staple for the middle class, faces uncertainty regarding the future demand for its high-priced jackets, which range from 5,000 to 8,000 yuan [1] - The ongoing "environmental card" marketing battle is expected to continue, indicating a shift in brand dynamics within the outdoor apparel industry [1]

（原标题：露华浓再陷集体诉讼：Almay 化妆湿巾 "100% 可降解" 被指虚假宣传） 近日，美国美妆巨头露华浓（Revlon）旗下品牌 Almay 再次卷入集体诉讼风波。此次诉讼直指其化妆 湿巾的 "环保属性"—— 原告罗宾?维多利亚?萨维奇（Robin Victoria Savage）于 7 月 30 日向加利福尼亚 州联邦法院提起诉讼，指控露华浓以 "100% 可生物降解" 为噱头误导消费者，而该产品在日常处置场景 中根本无法实现宣传中的降解效果。这已是露华浓近期第二次因 Almay 品牌产品的宣传问题面临集体 诉讼，此前其 "低敏" 产品宣传也曾引发法律争议。 核心指控："环保标签" 与实际性能脱节，违反 FTC 绿色指南 根据诉讼文件，萨维奇在起诉书中明确指出，Almay 化妆湿巾在营销过程中大量使用绿色标识、树叶图 案等环保视觉元素，刻意营造 "生态友好" 的产品形象，核心宣传点 "100% 可生物降解" 更是直接印在 产品包装与电商详情页中。但实际情况是，当这些湿巾被丢弃至垃圾填埋场或进行焚烧处理时，根本无 法在合理时间内完成分解。 诉讼重点援引了美国联邦贸易委员会（FTC）发布的《绿色指南》 ...