日前，中邮理财发布代销合作公告，与包括北京中关村银行、梅州农商银行等在内的60家国有大行、股 份行及中小地方银行签订代销协议。渤银理财近日也宣布，与厦门银行签署代销协议。农银理财日前也 发布公告称，与赣州银行已签订《理财产品代理销售服务合同》，主要内容为农银理财委托赣州银行代 理销售农银理财管理发行的理财产品。 联合智评在理财代销周报中指出，截至2026年1月10日—16日，共有31家理财公司共拓展代销渠道2422 家，较2026年1月3日—1月9日增加2家。 实际上，自2025年以来，理财公司拓展跨行代销方面热度持续上升。银登中心最新发布的《中国银行业 理财市场年度报告（2025年）》（以下简称《报告》）显示，2025年，理财公司持续拓展母行以外的代 销渠道，已开业的32家理财公司中，1家理财公司的理财产品仅由母行代销，31家理财公司的理财产品 除母行代销外，还打通了其他银行的代销渠道。2025年12月，全市场有593家机构跨行代销了理财公司 发行的理财产品，较2025年年初增加31家。 中经记者 秦玉芳 广州报道 不过，在娄飞鹏看来，当前理财公司拓展中小银行代销面临产品适配难、风控标准不一、服务协同弱等 ...

Core Viewpoint - Wealth management companies are increasingly collaborating with rural commercial banks to tap into the underserved market, enhancing their distribution channels and customer reach [1][2][3] Group 1: Collaboration Trends - Multiple wealth management companies, including Zhaoyin Wealth and Nongyin Wealth, have announced partnerships with rural commercial banks and credit cooperatives for product distribution [1][2] - As of mid-2025, 30 out of 32 wealth management companies have established distribution channels beyond their parent banks, with 569 institutions involved in selling wealth management products, an increase of 58 from the previous year [2][3] Group 2: Market Dynamics - The shift from self-operated wealth management to distribution is accelerating among small and medium-sized banks due to regulatory requirements, with self-operated wealth management's market share declining from 14.69% to 10.4% between mid-2024 and mid-2025 [5] - For instance, Changshu Bank reported a 155.69% year-on-year increase in its distribution wealth management scale, reaching 7.277 billion yuan, contributing to a significant rise in net commission income [5][6] Group 3: Customer Base and Product Offerings - Rural commercial banks are seen as key players in reaching grassroots customers, with a relatively low level of competition and significant potential for collaboration [3][4] - The average yield of distributed products from Zhejiang Ruifeng Bank is 3.22%, indicating a competitive offering in the market [6] Group 4: System Integration and Cost Efficiency - The integration of wealth management products into small and medium-sized banks requires system upgrades, which are not considered costly, facilitating partnerships with multiple wealth management companies [6]