Core Insights - The production of badminton shuttlecocks involves over 30 processes, highlighting the complexity and technical requirements of manufacturing [1] - The company has significantly increased its production capacity and export volume, with over 90% of its 400,000 shuttlecocks produced last year being exported [2] - The company is focusing on technological upgrades and automation to enhance production efficiency and product quality, achieving a product qualification rate of 96% [2] Company Overview - Jiangsu Hanyan Sports Goods Co., Ltd. has been operational since 2004, utilizing advanced domestic and international technologies to maintain a leading position in precision, stability, and reliability within the industry [1] - The company's flagship product, the "Aviation" brand shuttlecock, has evolved from its first to sixth generation and is exported to various countries including the USA, Japan, Australia, UAE, Canada, and the Philippines [1] Production and Quality Control - The production process includes meticulous weight grading to 0.1 grams and durability sampling tests, ensuring high standards before packaging [2] - The company has expanded its product range to over ten different models, with a focus on improving durability and precision through intelligent manufacturing processes [2] Market Trends and Challenges - The rising cost of raw materials, particularly the feathers used in shuttlecocks, poses a challenge, as feathers account for 80-90% of the production cost [2] - The emergence of synthetic materials is seen as a potential solution for making badminton more economical and sustainable, aligning with environmental protection goals [2]

◎记者 刘立 回国后，经过一段时间的酝酿积淀，杨志于1995年成立了一家工贸公司，开始研发物流包装材料。毕业 于华东理工大学材料学专业的他，凭借过硬的专业能力和在研发创新上的不懈努力，公司生产的包装材 料产品在2003年成功进入欧盟市场，同年，方大新材注册成立。 近年来，随着快递行业迅猛发展，方大新材的快递面单订单呈现大幅增长的趋势。杨志再次敏锐地抓住 了这一市场机遇。公司开始专注为世界不同地区的客户提供快递物流包装应用材料个性化产品解决方 案，产品主要包括背胶袋、可变信息标签（不干胶标签的一种）、防水袋、气泡袋。 在位于河北省石家庄市元氏经济开发区的方大新材现代化生产基地，一条条先进的不干胶生产线高速运 转。在智能制造车间，智能码垛系统及智能输送系统正在精准地进行物料搬运，多个传感器实时监控设 备状态…… "我们处在一个下游快速发展的黄金赛道。"杨志告诉记者，2024年，我国快递业务量累计完成1750.8亿 件，同比增长21.5%，每件快递都需要快递面单，这直接带动了快递面单使用量的增加。 从2003年注册成立、2016年挂牌新三板，到2020年成为全国首批在精选层挂牌的公司，2021年平移到北 交所上市， ...

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6][17]. Core Views - The company achieved a revenue of 6.37 billion yuan in 2024, a year-on-year increase of 2.2%, and a net profit attributable to shareholders of 480 million yuan, up 8.4% year-on-year [1]. - The company is focusing on brand image enhancement and channel management improvement, aiming to discover growth potential through a multi-category and multi-brand matrix [4]. - The company plans to distribute a cash dividend of 3 yuan per 10 shares, totaling 250 million yuan, which accounts for 51% of the net profit attributable to shareholders for 2024 [1]. Financial Performance - In Q1 2025, the company reported a revenue of 1.26 billion yuan, a decrease of 8.8% year-on-year, and a net profit of 110 million yuan, down 14.33% year-on-year [1]. - The gross margin for 2024 was 40.7%, a slight decrease of 0.4 percentage points year-on-year, while the gross margin for Q1 2025 improved to 42.1% [3]. - The company expects net profits attributable to shareholders for 2025, 2026, and 2027 to be 510 million, 580 million, and 650 million yuan respectively [4]. Market and Product Insights - The company experienced stable growth in its core product categories, with the domestic smoke and stove categories showing increases of 7% and 5% respectively in 2024 [2]. - The new retail channel contributed significantly, with a revenue of 1.3 billion yuan in 2024, reflecting a year-on-year growth of 30% [2]. - The integrated stove market faced challenges, with a year-on-year decline in retail revenue of 30.6% [2]. Valuation Metrics - The projected P/E ratios for 2025, 2026, and 2027 are 10.7x, 9.5x, and 8.4x respectively [4]. - The company’s total market capitalization is approximately 5.48 billion yuan [7].

Investment Rating - The investment rating for the company is "Buy" [6][17] Core Views - The company achieved a revenue of 6.37 billion yuan in 2024, a year-on-year increase of 2.2%, and a net profit attributable to shareholders of 480 million yuan, up 8.4% year-on-year [1] - The company is focusing on brand image enhancement and channel management improvement, aiming to discover growth potential through a multi-category and multi-brand matrix [4] - The company plans to distribute cash dividends of 3 yuan per 10 shares, totaling 250 million yuan, which accounts for 51% of the net profit attributable to shareholders in 2024 [1] Financial Performance Summary - In Q1 2025, the company reported a revenue of 1.26 billion yuan, a year-on-year decrease of 8.8%, and a net profit of 110 million yuan, down 14.33% year-on-year [1] - The gross margin for 2024 was 40.7%, a decrease of 0.4 percentage points year-on-year, while the gross margin for Q1 2025 improved to 42.1%, an increase of 0.2 percentage points year-on-year [3] - The company expects net profits attributable to shareholders for 2025-2027 to be 510 million, 580 million, and 650 million yuan respectively, with corresponding P/E ratios of 10.7x, 9.5x, and 8.4x [4] Market and Product Insights - The domestic market for kitchen appliances, particularly range hoods and gas stoves, showed stable growth in 2024, with retail sales of range hoods increasing by 14.9% and gas stoves by 15.7% year-on-year [2] - The new retail channel contributed significantly to revenue, with a 30% year-on-year increase in new retail revenue, while online sales decreased by 6% [2] - The company is experiencing pressure in integrated products, with a 30.6% year-on-year decline in retail sales for integrated stoves [2]