生态产品价值实现是打开"两山"转化通道的现实路径。在乡村振兴战略不断深化的背景下，农业生态经 济作为一种扎根于乡村土地、融合农业生产和多元价值的经济模式，正逐渐成为激发乡村发展活力的重 要手段。要实现乡村生态产品高质量生产经营，必须坚持守正创新，守正就是要守住农业精耕细作的良 好传统，创新就是要探索运用科技手段、完善经营机制，力求同步实现生态环境高水平保护与现代农业 高质量发展。 把握并处理好政府引导与市场导向的关系。在乡村生态产品生产过程中，要因地制宜优化构建"高效市 场+有为政府"的协同体系，以"政府保障制度公平、市场提升资源配置效率"为原则，推动乡村生态产品 从"生产开发"向"公共福祉"转变。重点监管生态产品价值实现过程中的公平性，依据要素合理分配生态 产品价值收益，为推动乡村生态产品价值转化的社会资本提供合理回报，引导生态产品经济收益流向生 态保护与修复。 实施价值转化评估并把握好动态衔接关系。强化生态产品价值评估的应用导向，以市场交易定价、补偿 标准制定等具体应用为方向，实施精准的价值评估，切实发挥价值评估在生态产品价值实现中的决策参 考和价格引导作用。通过价值转化的实践不断检验、修正和完善价值评估 ...

Core Viewpoint - The article emphasizes the importance of realizing the value of ecological products as a means to transform "green mountains and clear waters" into "golden mountains and silver mountains," addressing the long-standing challenges of measuring, mortgaging, trading, and monetizing ecological resources [1][2][3][4][5][6][7] Group 1: Challenges in Ecological Product Value Realization - "Difficulty in Measurement" refers to the challenges in accurately assessing the value of ecological products, which includes both direct economic value and indirect ecological service value, leading to underestimation [2] - "Difficulty in Mortgaging" highlights the financing bottlenecks faced by ecological industries due to unclear property rights and low market liquidity, making it hard for financial institutions to accept ecological resources as collateral [2][5] - "Difficulty in Trading" points to the inadequacies in the ecological product market, including high transaction costs and information asymmetry, which hinder the promotion and sale of ecological products [3][6] - "Difficulty in Monetization" indicates the challenges in converting the economic value of ecological resources into cash, often due to high initial investment requirements and long project cycles [3][7] Group 2: Recommendations to Overcome Challenges - Establishing a precise assessment system to address the "difficulty in measurement" by creating a scientific and standardized ecological product value assessment framework [4][5] - Improving property rights and financial support systems to break through the "difficulty in mortgaging" by clarifying ownership and enhancing the transparency of property transactions [5][6] - Streamlining the trading chain to tackle the "difficulty in trading" by creating unified trading platforms and enhancing brand recognition for ecological products [6][7] - Developing pathways for monetizing ecological value to resolve the "difficulty in monetization" through better planning, market promotion, and diversification of ecological industries [7]