生态产品价值实现是打开"两山"转化通道的现实路径。在乡村振兴战略不断深化的背景下，农业生态经 济作为一种扎根于乡村土地、融合农业生产和多元价值的经济模式，正逐渐成为激发乡村发展活力的重 要手段。要实现乡村生态产品高质量生产经营，必须坚持守正创新，守正就是要守住农业精耕细作的良 好传统，创新就是要探索运用科技手段、完善经营机制，力求同步实现生态环境高水平保护与现代农业 高质量发展。 把握并处理好政府引导与市场导向的关系。在乡村生态产品生产过程中，要因地制宜优化构建"高效市 场+有为政府"的协同体系，以"政府保障制度公平、市场提升资源配置效率"为原则，推动乡村生态产品 从"生产开发"向"公共福祉"转变。重点监管生态产品价值实现过程中的公平性，依据要素合理分配生态 产品价值收益，为推动乡村生态产品价值转化的社会资本提供合理回报，引导生态产品经济收益流向生 态保护与修复。 实施价值转化评估并把握好动态衔接关系。强化生态产品价值评估的应用导向，以市场交易定价、补偿 标准制定等具体应用为方向，实施精准的价值评估，切实发挥价值评估在生态产品价值实现中的决策参 考和价格引导作用。通过价值转化的实践不断检验、修正和完善价值评估 ...

Group 1 - The digital economy in China is transitioning from the "Internet+" phase to the "AI+" phase, becoming a key driver for social and economic transformation, particularly in enhancing the value of rural ecological products [1] - Rural ecological products encompass traditional resources like agricultural, forestry, and aquatic products, as well as new ecological services such as eco-tourism and cultural creativity [1] - Digital technology is breaking information asymmetry, reducing transaction costs, and expanding value boundaries, facilitating the transformation from "green mountains and clear waters" to "golden mountains and silver mountains" [1] Group 2 - Current challenges for rural ecological products include a lack of unified quantification standards and accounting systems, leading to difficulties in market pricing and property rights ambiguity [2] - Information asymmetry increases transaction costs, making it hard for high-quality agricultural products to achieve premium pricing due to a lack of credible traceability [2] - The rural industrial chain is short with low added value, and the processing rate of primary agricultural products is low, resulting in a low share of income for farmers [2] Group 3 - Digital platforms can optimize supply-demand matching, addressing traditional transaction issues, and promoting green consumption through direct connections between rural producers and urban consumers [2] - Digital governance can facilitate innovative collaboration among stakeholders, reducing institutional transaction costs and enhancing the efficiency of ecological project funding [2] - Enhancing digital literacy among rural talents through training programs can improve their digital operational capabilities and agricultural production efficiency [3]

Core Viewpoint - The article discusses a joint initiative by ten departments, including the Ministry of Agriculture and Rural Affairs, to boost agricultural product consumption through a comprehensive implementation plan featuring 23 specific measures aimed at transforming rural natural resources into economic value and enhancing market activity [1] Group 1: Key Strategies - Continuous market development is essential, focusing on increasing market awareness among rural residents and guiding farmers to engage in ecological agricultural production that meets market standards [2] - Scientific management and development should align supply with the demand for green and organic agricultural products, exploring rural tourism and cultural resources to create diverse revenue streams [2] - Effective government support is crucial, involving policy backing for rural ecological product value realization and improving infrastructure to enhance the investment environment [2] Group 2: Mechanisms for Benefit Distribution - Establishing a benefit-sharing mechanism for farmers involved in ecological protection, ensuring that environmental protectors are rewarded and users pay for resources [3] - Creating a mechanism for farmers to gain from the scientific management of ecological products, encouraging them to invest in natural resources for shared profits [3] - Developing a multi-tiered distribution system for ecological product value, ensuring that initial distributions prioritize farmers' interests and subsequent distributions support environmental restoration and community welfare [4] Group 3: Value Enhancement and Capital Flow - Implementing a mechanism for the valuation of ecological products, incorporating costs related to natural resource management and environmental restoration to ensure product value retention [5] - Promoting the circulation of rural natural resources and attracting social capital to enhance farmers' cash flow through market-oriented ecological protection compensation mechanisms [5] Group 4: Focus Areas for Development - Establishing a negative list for agricultural industry access to regulate development practices and ensure sustainable agricultural practices [7] - Strengthening traditional agricultural upgrades by integrating ecological planting and breeding, and promoting eco-circular agriculture [7] - Building a public brand for ecological products to enhance recognition and marketability, while ensuring environmentally friendly production practices [8]