Group 1 - The digital economy in China is transitioning from the "Internet+" phase to the "AI+" phase, becoming a key driver for social and economic transformation, particularly in enhancing the value of rural ecological products [1] - Rural ecological products encompass traditional resources like agricultural, forestry, and aquatic products, as well as new ecological services such as eco-tourism and cultural creativity [1] - Digital technology is breaking information asymmetry, reducing transaction costs, and expanding value boundaries, facilitating the transformation from "green mountains and clear waters" to "golden mountains and silver mountains" [1] Group 2 - Current challenges for rural ecological products include a lack of unified quantification standards and accounting systems, leading to difficulties in market pricing and property rights ambiguity [2] - Information asymmetry increases transaction costs, making it hard for high-quality agricultural products to achieve premium pricing due to a lack of credible traceability [2] - The rural industrial chain is short with low added value, and the processing rate of primary agricultural products is low, resulting in a low share of income for farmers [2] Group 3 - Digital platforms can optimize supply-demand matching, addressing traditional transaction issues, and promoting green consumption through direct connections between rural producers and urban consumers [2] - Digital governance can facilitate innovative collaboration among stakeholders, reducing institutional transaction costs and enhancing the efficiency of ecological project funding [2] - Enhancing digital literacy among rural talents through training programs can improve their digital operational capabilities and agricultural production efficiency [3]

Core Viewpoint - The article discusses a joint initiative by ten departments, including the Ministry of Agriculture and Rural Affairs, to boost agricultural product consumption through a comprehensive implementation plan featuring 23 specific measures aimed at transforming rural natural resources into economic value and enhancing market activity [1] Group 1: Key Strategies - Continuous market development is essential, focusing on increasing market awareness among rural residents and guiding farmers to engage in ecological agricultural production that meets market standards [2] - Scientific management and development should align supply with the demand for green and organic agricultural products, exploring rural tourism and cultural resources to create diverse revenue streams [2] - Effective government support is crucial, involving policy backing for rural ecological product value realization and improving infrastructure to enhance the investment environment [2] Group 2: Mechanisms for Benefit Distribution - Establishing a benefit-sharing mechanism for farmers involved in ecological protection, ensuring that environmental protectors are rewarded and users pay for resources [3] - Creating a mechanism for farmers to gain from the scientific management of ecological products, encouraging them to invest in natural resources for shared profits [3] - Developing a multi-tiered distribution system for ecological product value, ensuring that initial distributions prioritize farmers' interests and subsequent distributions support environmental restoration and community welfare [4] Group 3: Value Enhancement and Capital Flow - Implementing a mechanism for the valuation of ecological products, incorporating costs related to natural resource management and environmental restoration to ensure product value retention [5] - Promoting the circulation of rural natural resources and attracting social capital to enhance farmers' cash flow through market-oriented ecological protection compensation mechanisms [5] Group 4: Focus Areas for Development - Establishing a negative list for agricultural industry access to regulate development practices and ensure sustainable agricultural practices [7] - Strengthening traditional agricultural upgrades by integrating ecological planting and breeding, and promoting eco-circular agriculture [7] - Building a public brand for ecological products to enhance recognition and marketability, while ensuring environmentally friendly production practices [8]