生态位消费

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消费领域趋向宏观多样化与微观专业化 “生态位”消费将成新蓝海
Sou Hu Cai Jing· 2025-08-24 10:21
Group 1 - The core viewpoint emphasizes the importance of a smooth national economic cycle for stable operation and high-quality development, highlighting the need to enhance internal economic dynamics and consumer demand [1] - The construction of a unified national market is accelerating, with a focus on expanding domestic demand as a key engine for economic circulation, requiring collaboration between supply and demand sides to create a virtuous cycle [3] - The unified national market facilitates the cross-regional flow of goods, services, and factors necessary for expanding domestic demand, thereby unlocking domestic market potential [5] Group 2 - Regional linkage is becoming an important pathway for expanding domestic demand, with events like the Super League and Chengdu Universiade driving cross-regional consumption [7] - The concept of regional linkage extends beyond marketing, involving the unification of rules, knowledge sharing, and production factors, which can lead to synergistic benefits for participating cities [9] - The challenge lies in transforming short-term consumption enthusiasm from events into stable and sustainable long-term consumption growth [11] Group 3 - Expanding domestic demand requires the establishment of long-term mechanisms to promote consumption growth, including steady income growth, improved social security, and enhanced consumer protection [12] - The ongoing construction of a unified national market is expected to lead to "macro diversification" in consumption and "micro specialization," with "niche" consumption emerging as a new opportunity [15] - Niche consumption reflects a trend where consumers seek specialized experiences, such as traveling in RVs, indicating a shift towards more dedicated and professional consumption patterns [15]
消费领域趋向宏观多样化与微观专业化 “生态位”消费将成新蓝海 | 解读
Yang Shi Wang· 2025-08-24 09:25
中国贸促会研究院院长赵萍表示,全国统一大市场建设,为扩大内需所需要的商品、服务和要素的跨地区的流动创造了更加便利的 条件,使消费需求与投资需求能够得到更加顺畅快捷的释放,进一步挖掘国内市场潜力。扩大内需也是全国统一大市场建设的重要 目标,并且内需的持续扩大也有利于国内市场优质供给的增加以及规则的不断完善。 央视网消息:畅通国民经济循环是经济稳定运行和高质量发展的内在要求。在全国统一大市场建设的任务部署下,如何进一步提升 国民经济循环的内生动力和活力?如何更好地释放消费需求,激发长期可持续的内需增长动力? 近年来,全国统一大市场建设不断提速加力。作为畅通国民经济循环的重要引擎之一,全方位扩大内需,不仅仅是大力提振消费, 更需要供需两侧协同发力,形成有效需求牵引高水平供给、高水平供给创造有效需求的良性循环。 魏翔:宏观多样化 微观专业化 生态位消费或成新蓝海 专家认为,随着全国统一大市场建设不断向纵深处推进,消费领域将趋向"宏观的多样化"和"微观的专业化","生态位"消费将会成 为未来的蓝海。 专家认为,区域联动正在成为扩大内需的重要路径。2025年以来,苏超联赛、成都世运会等赛事经济带动了跨地区、跨行业的消费 ...