"场景"，是个热词。这一源于影视领域的概念，近来在经济领域被频频提及。"十五五"规划建议对培育 壮大新兴产业和未来产业、加快重大科技成果高效转化应用、大力提振消费等作出重要部署，其中都涉 及应用场景建设和打造新场景的内容。去年，国务院办公厅印发《关于加快场景培育和开放推动新场景 大规模应用的实施意见》，标志着场景创新上升为国家战略。 北京"两园一河"自北向南被划分为山水田园画卷、工业振兴秀场、生态文旅聚核、历史焕新门户4个区 段，对应的正是不同的场景。当更多场景"开门迎客"，更多巧点子转化为产业发展新动能，北京西部地 区转型升级、活力提升也就有了破题路径。 从宛平城用古老城墙代替幕布、做起了城墙电影院，到首钢园创新性激活冬奥遗产、串联起"观赛+"美 好体验，"融合"无疑是激活"场景"动力的关键词。当前，居民消费正从商品消费为主向商品和服务消费 并重转变，服务消费潜力不断释放。通过多业态集成推动商品和服务焕新，进而实现消费提质升级，这 样的"融合"是顺势而为、有的放矢。 "融合"的另一面是找到结合点，实现区域联动。近年来，京西地区转型发展成效显著，但经济社会发展 水平在北京市整体发展格局中相对滞后；首钢园、园博 ...

Core Insights - The 2026 Spring Festival travel period is expected to see a record high of 9.5 billion trips, reflecting a strong economic pulse and the vast potential of China's domestic market [1][2][3] Group 1: New Trends in Travel - Reverse Spring Festival travel is emerging as a new trend, with many young people bringing their parents to big cities for the holiday. The booking volume of flights for travelers aged 60 and above has increased by over 35% year-on-year, with a preference for first-tier and new first-tier cities [1] - The focus has shifted from material satisfaction to spiritual resonance, with a growing interest in cultural and tourism experiences. For instance, the popularity of the "Only Henan·Drama Fantasy City" event during the Spring Festival has surged by 2.5 times year-on-year [1] Group 2: New Consumption Trends - The consumption landscape is evolving, with a stronger presence of domestic trends. Events like the Shanghai Yuyuan Lantern Festival are incorporating trendy IPs, and non-heritage market activities in Shaanxi and Henan are attracting visitors [2] - The demand for diverse travel experiences is rising, with significant growth in duty-free shopping during the Spring Festival. The Haikou Customs reported over 1.1 billion yuan in duty-free shopping and more than 190,000 shoppers, representing increases of 6.3% and 26% respectively [2] Group 3: Enhanced Service Quality - The Spring Festival travel period poses challenges for transportation capacity and service quality. In response, various measures have been implemented to improve convenience, such as a new phone booking service for elderly travelers and expanded pet transport services [3] - The introduction of "green trains" and "slow trains" aims to meet the travel needs of people in remote areas, enhancing accessibility and service inclusivity [3]

【观察与思考】 作者：岳利萍、杨欣怡（分别系西北大学中国西部经济发展研究院研究员、副研究员） 数智技术打破了资源配置的时空约束。合理的区域分工和合作是提升区域生产力的关键，但地理阻隔或 制度壁垒的制约，会导致区域间要素流动不畅，区域分工潜能难以充分释放。从国内看，东中西梯度差 异与城乡二元结构制约了全国统一大市场的形成；从国际看，规则差异与标准的不衔接在一定程度上阻 碍了国际竞争优势的发挥。数智时代的到来提供了破局契机，数智技术通过重构时空关联、打破要素流 动的刚性约束，使生产力布局不再囿于地理区位与资源禀赋的限制。与此同时，数智技术也重塑了"距 离"与"集聚"的内涵。要素远程协同和虚拟集聚，使网络连接强度、数据流通效率等新型变量正在成为 影响区域竞争力的关键因素，推动各地区依托数智技术重构比较优势，实现资源与产能的跨域优化配置 和高效协同。 数智化协同成为区域协调发展的重要内容。一方面，高水平区域联动是发展模式从非均衡向协调整合的 系统性跃升。改革开放初期，东部沿海优先发展的非均衡发展战略迅速激活了东部沿海地区发展动能， 但"两头在外"的加工贸易模式也导致区域发展不均衡与价值链攀升受阻。20世纪90年代中后 ...

Core Viewpoint - The article highlights the successful integration of winter tourism and agriculture in Heilongjiang, showcasing how the ice and snow economy is transforming local experiences and generating economic benefits for the region [12][17]. Group 1: Ice and Snow Tourism - The Yanhe Scenic Area's ice and snow park has become a popular destination, attracting visitors with various activities, including ice slides and snowball fights, contributing to a 10% increase in revenue compared to the previous year, with over 60% of visitors coming from outside the province [14][17]. - The park's design caters to different age groups, offering family-friendly activities and thrilling experiences for teenagers, enhancing the overall appeal of winter tourism [14]. Group 2: Agricultural Integration - The A'cheng Farm's greenhouse strawberry picking has become a unique winter attraction, utilizing geothermal technology for off-season cultivation, which has generated over one million yuan in additional income and created more than 50 seasonal jobs [15][17]. - The collaboration between A'cheng Farm and Yanhe Scenic Area has led to the introduction of "ice and snow + agriculture" experience packages, enhancing visitor engagement and boosting local economic activity [15][17]. Group 3: Cultural and Historical Engagement - The Jin Dynasty Museum, located near the A'cheng Farm, has seen a 30% increase in winter visitors due to its connection with nearby ice and snow attractions, providing a cultural extension to the tourism experience [16]. - The museum showcases artifacts from the Jin Dynasty, enriching the historical context of the region and enhancing the overall visitor experience [16]. Group 4: Economic Impact and Employment - The development of ice and snow tourism has led to the emergence of numerous guesthouses and rural homestays, creating over 100 jobs and transforming winter into a peak season for local hospitality [16][17]. - Local farmers are actively participating in the ice and snow industry, engaging in activities such as ice sculpture creation, food sales, and equipment rentals, thus diversifying their income sources [16][17].

Core Insights - The Wanjing City Spring Festival Temple Fair has successfully transformed traditional perceptions of temple fairs through an innovative blend of "drama + national trend + immersive interaction" [1][5][7] Visitor Engagement - By the fourth day of the Lunar New Year, the total number of visitors exceeded 300,000, with an average stay of over 3 hours, indicating a strong draw for tourists from surrounding cities [3][5] - The immersive game "Xiyou Fusheng Town" has become a major attraction, allowing visitors to earn "Wanjing Coins" through interactive tasks, significantly enhancing visitor engagement and prolonging their stay [7][9] Cultural and Artistic Integration - The fair combines high-quality traditional performances from major Chinese opera troupes with interactive elements, creating a rich cultural experience that appeals to both older and younger audiences [10][11] - The integration of professional performances with accessible street-level entertainment has successfully attracted diverse demographics, bridging the gap between traditional arts and modern engagement [10][11] Night Economy and Social Media Impact - The night-time transformation of Wanjing City, featuring light shows and cultural parades, has become a significant draw, with visitors actively sharing their experiences on social media platforms, enhancing the fair's visibility [11][12] - The design encourages visitors to capture and share moments, creating a viral marketing effect that promotes the event organically [12] Regional Collaboration and Tourism Strategy - The fair has effectively linked surrounding attractions, creating a comprehensive tourism experience that encourages longer stays and increased spending in the area [14][16] - The collaboration between local cultural and tourism authorities has resulted in themed tourism routes that enhance the overall visitor experience and stimulate local economic growth [14][16] Emotional Connection and Brand Image - Personal stories, such as a family's journey to fulfill a dream of visiting Beijing, highlight the emotional resonance of the event, elevating it beyond a mere commercial venture to a meaningful cultural experience [16][17] - The branding of "Wanjing has drama" encapsulates both the entertainment value and the hope it brings to visitors, reinforcing the fair's identity as a community-centered event [17]

Group 1 - The government is enhancing the supply guarantee capacity of important agricultural and livestock products, with a focus on stabilizing support policies post-transition period and allocating regular support funds of 5.3 billion yuan, emphasizing industrial support, employment assistance, and development aid for underdeveloped regions [11][3]. - A total of 13.49 billion yuan is allocated for agricultural, forestry, and water expenditures to promote high-standard farmland construction and black soil protection, aiming to steadily increase grain production [11]. - The government is implementing three key actions: the "Seed Chip" project, improving forage supply, and increasing production efficiency of beef and lamb, as well as revitalizing the dairy industry [11]. Group 2 - The government is actively supporting people-centered urbanization by allocating 2.06 billion yuan to advance housing security and the renovation of old urban communities and shantytowns, enhancing housing safety and living quality [5][13]. - There is a focus on upgrading urban infrastructure, including water supply, heating, gas, and pipeline systems, promoting urbanization centered around county towns [5][13].

Group 1 - The Jiangsu Provincial Political Consultative Conference concluded successfully, with 48 members from Suzhou returning with consensus and tasks from the meeting [1] - Suzhou committee members submitted 68 proposals, 5 pieces of public opinion, and 11 speeches, focusing on economic development, livelihood improvement, and digital transformation [1] - The emphasis on serving the people's needs was highlighted by committee member Ge Xin, who plans to conduct research on key issues affecting the public [1] Group 2 - Committee member Gu Yabin focused on reforms in the medical insurance sector, expressing confidence in the provincial government's plans to enhance medical insurance management and promote "Hui Min Bao" [2] - Suzhou aims to improve its multi-tiered medical insurance system and promote the "Suzhou Medical Insurance AI Smart Service" to enhance convenience for insured residents [2] - New committee member Yang Zhe noted that economic development and livelihood improvement were key discussion points, aligning with the provincial "14th Five-Year Plan" for future work [2] Group 3 - Suzhou committee members view the conference as a unifying and motivating event, committing to focus on provincial government priorities and public concerns [3] - They plan to engage in thorough research and active consultation to address contemporary issues, emphasizing regional collaboration, technological innovation, ecological protection, and social governance [3]

Group 1 - The "West-East Power Transmission" ultra-high voltage project plays a crucial role in efficiently delivering clean energy from the central and western regions to the eastern regions, supporting energy conservation and green development in the Yangtze River Delta [2] - The central economic work conference emphasizes the importance of coordinated development, promoting urban-rural integration and regional collaboration as a direction for high-quality economic growth [2][3] - Coordinated development is a key component of the new development concept, aiming for a dynamic balance that enhances both qualitative and quantitative economic growth while addressing regional disparities [3][4] Group 2 - Significant achievements in coordinated development have been made during the 14th Five-Year Plan period, with urban-rural integration showing strong vitality and potential, as county economies reached 54 trillion yuan, accounting for nearly 40% of the national GDP [5] - The construction of two green development belts has shown notable results, with improvements in ecological quality in the Yangtze River and Yellow River basins, and the proportion of good water quality in the Yangtze River increasing from 67% to 96.5% [5] - Cross-regional cooperation has become tighter, with major economic regions like Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macau Greater Bay Area forming world-class industrial clusters in sectors like integrated circuits and biotechnology [6] Group 3 - The 15th Five-Year Plan period will focus on deeper implementation of regional coordinated development strategies, emphasizing urbanization and rural revitalization centered around counties [8] - Enhancing urban-rural integration involves improving county infrastructure and public services, fostering local industries based on regional characteristics, and promoting a unified land market [8] - Strengthening regional collaboration includes optimizing spatial development, enhancing transportation and logistics connectivity, and establishing mechanisms for ecological governance and public service sharing across regions [9]

Core Insights - The "Guanghuo Goes Global: Danxia Invites You" tourism promotion event was launched at the World Natural Heritage site Danxia Mountain, gathering over 400 representatives from more than 100 travel agencies and cultural tourism enterprises to showcase the charm of Shaoguan's tourism [1] Group 1: Event Highlights - The event introduced a new theme for Danxia Mountain in 2026 titled "Explore Danxia, Free in the Jianghu," which includes a combination of boat tours on the Jinjiang River and Xianglong Lake to enhance water experiences for visitors [1] - New immersive experiences will be added to the scenic area, including tea houses, interactive NPCs, and guided tours by "heroes," along with innovative products like treasure hunts and night banquets [1] Group 2: Regional Collaboration - The event emphasized a regional collaboration concept of "Day Tour in Mangshan, Night Appreciation of Danxia," integrating resources from Danxia Mountain and four other major scenic spots, with the "Xiangyue Alliance" joint products already selling well in the market [1] - A travel agency representative from Nanjing highlighted plans to incorporate Danxia Mountain into a comprehensive Guangdong tourism route, developing in-depth products through a "tourism + health" model [1] Group 3: Future Initiatives - Shaoguan is focusing on empowering cultural tourism through initiatives like "Event Tickets + Guanghuo Coupons," while also planning a series of cultural tourism activities for the Spring Festival [1] - Upcoming events include a New Year Goods Festival and a Douyin E-commerce Festival, aimed at promoting Shaoguan's cultural tourism and specialty products to reach broader markets [1]

Core Viewpoint - The proposal to establish a "Digital Intelligent Pilot Corridor" in the Chengdu-Chongqing region aims to accelerate the transformation of new productive forces by integrating digital and physical resources, addressing the challenges in the technology transfer process from laboratory to market [1][2]. Group 1: Background and Importance - "Pilot testing" is defined as the process of scaling up experimental research results before large-scale industrial production, serving as a crucial bridge for technology from the lab to the market [2]. - The Chengdu-Chongqing region has made progress in establishing over 70 pilot testing platforms and concept verification centers, but still faces challenges in platform capability, regional collaboration, and resource support [2]. Group 2: Recommendations for Development - The first recommendation is to implement a "Digital Empowerment" initiative by creating a public virtual base for pilot testing, which includes a city-level industrial simulation cloud platform to support SMEs in reducing physical validation losses through digital twin technology [3]. - The second recommendation emphasizes the need for a "Co-construction and Sharing" mechanism, which involves mapping resources and utilizing big data to match supply and demand for pilot testing equipment between the two regions [3]. - The third recommendation focuses on building a "Funding + Talent" support system, proposing the establishment of a "Chengdu-Chongqing Pilot Testing Special Fund" and promoting a "Chief Pilot Officer" talent system to enhance the workforce in engineering technology applications [5].