Core Insights - GAC Group is undergoing a significant transformation in response to the evolving automotive industry, shifting from a manufacturing-driven model to a "user + technology" dual-driven approach [1][6][10] Group 1: Organizational Changes - GAC Group initiated the "Panyu Action" to drive internal systemic reform, achieving notable results in organization, processes, and culture over the past year [2] - The organization has optimized its structure around integrated reform of its self-owned brands, establishing a product project-centric operational system [4] - Shared service centers for functions like HR, finance, and procurement have improved operational efficiency and reduced management costs [4] Group 2: Process Innovations - GAC has restructured its Integrated Product Development (IPD) and Integrated Product Marketing and Sales (IPMS) systems, focusing on user needs [4] - The first phase of IPD reform has been completed, marking a shift from "engineers drawing blueprints" to "users defining products" [4] Group 3: Cultural Transformation - GAC has redefined its corporate culture to emphasize "user first, meritocracy, accountability, and collaborative efforts" [4] - The company has initiated a competitive recruitment process for managerial positions to enhance organizational vitality [4] Group 4: User-Centric Approach - GAC's recent collaboration with JD.com and CATL on the "National Good Car" project exemplifies its user-centered approach, focusing on safety, battery technology, and user services [5][6] Group 5: Technological Advancements - GAC has significantly increased its R&D investment, exceeding 58 billion yuan, with expectations to surpass 10 billion yuan this year [7] - The self-developed ADiGO GSD intelligent driving system covers 99.9% of roads, while the new ADiGO intelligent cockpit has improved response speed by three times [7] Group 6: Quality Assurance - GAC has launched the "Star Spirit Safety Guardian System," integrating nearly 30 years of manufacturing quality control experience with AI and big data [8] - The system has successfully preempted over 4.47 million potential risk scenarios through dual redundancy design in eight key systems [8] Group 7: Collaborative Ecosystem - GAC is enhancing its innovation ecosystem through partnerships with companies like Huawei, Tencent, and CATL, developing over 50 automotive-grade chips [9] - The collaborative approach aims to create a more expansive and globally influential innovation ecosystem [9] Group 8: International Expansion - GAC's overseas terminal sales increased by 42% year-on-year from January to September, with operations in 85 countries and regions [10] - The company is committed to localizing its operations and providing high-quality green smart travel experiences globally [10]

【环球网智驾综合报道】10 月 16 日，2025 世界智能网联汽车大会在北京开幕。广汽集团冯兴亚发表主题演讲，以 "加快" 和 "深 化" 为关键词，系统阐述了广汽应对产业变革的自我革新实践，详解 "用户驱动变革，智联引领未来" 的发展路径，并展望全球化 布局新蓝图。 以全面变革打造 "新广汽"：流程、组织、文化三位一体 "当前全球汽车产业正经历百年未有的深刻变革，中国处在这场变革的核心，行业关键词就是'快'，市场的变化速度几乎用天来衡 量。" 冯兴亚开篇点明产业背景，并透露广汽自去年 11 月起全面实施 "三年番禺行动"，通过品牌引领、产品为王、科技领先、国 际市场拓展四大举措推进自主品牌发展，而这场变革的核心是 "聚焦用户需求的彻底自我革新。" 在流程变革层面，广汽重构了集成产品开发（IPD）与集成产品营销和销售（IPMS）流程，搭建起从用户洞察、需求分析到产品 开发、交付、体验的端到端管理体系。"IPD 变革一期已顺利完成，初步建立了以用户需求为驱动的产品开发流程，这意味着我们 造车的起点不再是工程师画的图纸，而是用户的真实需求。" 冯兴亚强调。 组织变革则聚焦效率提升与资源整合。广汽全面深化自主品牌 ...