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冯兴亚:广汽集团正从“制造导向”迈向“用户+技术”双轮驱动的“新广汽”
Core Insights - GAC Group is undergoing a significant transformation in response to the evolving automotive industry, shifting from a manufacturing-driven model to a "user + technology" dual-driven approach [1][6][10] Group 1: Organizational Changes - GAC Group initiated the "Panyu Action" to drive internal systemic reform, achieving notable results in organization, processes, and culture over the past year [2] - The organization has optimized its structure around integrated reform of its self-owned brands, establishing a product project-centric operational system [4] - Shared service centers for functions like HR, finance, and procurement have improved operational efficiency and reduced management costs [4] Group 2: Process Innovations - GAC has restructured its Integrated Product Development (IPD) and Integrated Product Marketing and Sales (IPMS) systems, focusing on user needs [4] - The first phase of IPD reform has been completed, marking a shift from "engineers drawing blueprints" to "users defining products" [4] Group 3: Cultural Transformation - GAC has redefined its corporate culture to emphasize "user first, meritocracy, accountability, and collaborative efforts" [4] - The company has initiated a competitive recruitment process for managerial positions to enhance organizational vitality [4] Group 4: User-Centric Approach - GAC's recent collaboration with JD.com and CATL on the "National Good Car" project exemplifies its user-centered approach, focusing on safety, battery technology, and user services [5][6] Group 5: Technological Advancements - GAC has significantly increased its R&D investment, exceeding 58 billion yuan, with expectations to surpass 10 billion yuan this year [7] - The self-developed ADiGO GSD intelligent driving system covers 99.9% of roads, while the new ADiGO intelligent cockpit has improved response speed by three times [7] Group 6: Quality Assurance - GAC has launched the "Star Spirit Safety Guardian System," integrating nearly 30 years of manufacturing quality control experience with AI and big data [8] - The system has successfully preempted over 4.47 million potential risk scenarios through dual redundancy design in eight key systems [8] Group 7: Collaborative Ecosystem - GAC is enhancing its innovation ecosystem through partnerships with companies like Huawei, Tencent, and CATL, developing over 50 automotive-grade chips [9] - The collaborative approach aims to create a more expansive and globally influential innovation ecosystem [9] Group 8: International Expansion - GAC's overseas terminal sales increased by 42% year-on-year from January to September, with operations in 85 countries and regions [10] - The company is committed to localizing its operations and providing high-quality green smart travel experiences globally [10]
冯兴亚:以 “加快深化” 变革破局,广汽迈向用户与技术双轮驱动新时代
Huan Qiu Wang· 2025-10-17 03:35
Core Viewpoint - The 2025 World Intelligent Connected Vehicle Conference opened in Beijing, where GAC Group's Feng Xingya emphasized the need for "acceleration" and "deepening" in response to industry changes, outlining a user-driven transformation and a vision for global expansion [1] Group 1: Industry Transformation - The global automotive industry is undergoing profound changes, with China at the core, and the pace of market changes is measured in days [3] - GAC has implemented a comprehensive "Three-Year Panyu Action" since November last year, focusing on brand leadership, product excellence, technological advancement, and international market expansion [3] - The transformation centers on a complete self-reform driven by user needs, with a new product development process that starts from real user demands rather than engineering designs [3] Group 2: Organizational Changes - GAC is enhancing efficiency and resource integration through a comprehensive reform of its autonomous brand structure, establishing shared centers for human resources, finance, and procurement [4] - The new vehicle development cycle has been shortened to 18 months, and market response efficiency has improved by over six times [4] Group 3: Cultural Shift - A cultural transformation is underway, emphasizing "user first, striving for excellence, responsibility, and collaboration," alongside reforms in personnel management [4] - GAC has completed open recruitment for department heads and initiated global recruitment for a new generation of professional managers [4] Group 4: User-Centric Innovation - The shift from a "technical parameter-oriented" mindset to a "user scenario-centered" approach is driving GAC's transformation [4] - GAC's collaboration with JD.com and CATL to launch the "National Good Car" exemplifies this scenario-based transformation, focusing on safety, battery replenishment, and user services [4] Group 5: Technological Ecosystem - GAC is building a smart connected ecosystem based on "user + technology," focusing on technological innovation, safety assurance, and open collaboration [5] - The company has invested over 58 billion in R&D, with expectations to exceed 10 billion this year, achieving domestic leadership in smart technology [5] - GAC's self-developed ADiGO driving system covers 99.9% of roads and 99.5% of parking spaces, with significant improvements in user interaction speed [5] Group 6: Global Expansion - GAC's overseas terminal sales grew by 42% year-on-year from January to September, expanding operations to 85 countries and regions with over 570 sales and service outlets [6] - The company aims to integrate and contribute locally while bringing China's leading smart ecosystem to the global market [6]