Core Insights - Beijing Off-road has achieved significant growth in 2025, marking a return to over one million units for domestic brands after six years, with over 200,000 units sold and a 72% year-on-year increase in deliveries of the boxy model [1][2] - The company emphasizes a transformation into a "user-centric enterprise," focusing on emotional value and community building among users, while also enhancing operational efficiency [2][3] Group 1: Performance Highlights - In 2025, Beijing Off-road's sales reached over 200,000 units, with the boxy model delivering 147,000 units, a 72% increase year-on-year, and monthly sales consistently exceeding 20,000 units [1] - The user structure has shifted, with personal users now accounting for 83% of sales, a 13 percentage point increase, and sales of rugged off-road vehicles nearly doubling to 76,000 units [1] Group 2: Strategic Initiatives - The company plans to launch six new models in 2026, including the BJ40 Explorer and BJ60, which will feature advanced technology and luxury elements, aiming for a comprehensive product matrix [2] - Marketing strategies include the "4,3,2,3" approach, focusing on brand events and user engagement through various activities and clubs to deepen connections with customers [3] Group 3: Future Goals - Beijing Off-road aims for a total sales target of over 300,000 units in 2026, with 200,000 units for domestic sales and 100,000 units for exports, indicating a strong push for global market expansion [3] - The company is committed to deepening its roots in user engagement and quality while embracing innovation to become a leader in the off-road vehicle market [3]

回溯奇瑞的 "守护轨迹"，不难发现这份计划并非偶然。2020 年首推全系发动机终身质保，2023 年扩展 至整车，2024 年将二手车纳入终身质保范畴，再到如今将目光从 "车" 投向 "人"，五年间，这个以 "理 工男" 气质著称的品牌，用一个个扎实的政策，把 "守护" 二字从机械性能延伸到了生活本身。正如尹 同跃董事长那句 "守护安全永远要多一点"，没有华丽辞藻，却透着制造业者最朴素的担当：对用户的 承诺，从来不是一次性的交易，而是长期主义的陪伴。 有人说，汽车行业的竞争早已超越了硬件比拼。这话不假。当价格战、配置战逐渐让用户审美疲劳，奇 瑞的实践给出了另一种可能：用持续的、有温度的服务，构建与用户的情感联结。728.6 万 + 用户直连 数据，七大渠道的 "100% 直面、100% 直连、100% 直评"，让这份健康计划不是闭门造车的产物，而是 源于对用户需求的真切洞察。这种 "用户型企业" 的转型，比任何广告都更有说服力。 9 月 12 日，奇瑞汽车 APP 上线的 "车主健康守护计划"，给初秋的车市投下了一枚暖心的石子。没有喧 嚣的营销噱头，只有 10 年保障期、200 万累计赔付、136 种重疾覆盖 ...