王昊强调，业绩是"形"，用户型转型才是驱动增长的"神"。2025年北京越野开启全方位变革，将用户置 于中心，建立高管直联机制，快速响应各类诉求。同时，品牌跳出功能层面，聚焦情感价值，打造上百 个车友社群，让车辆成为用户探索精神的象征与圈层认同的标签。运营端则深耕"同好圈层"，通过精准 场景运营构建品牌护城河。 产品层面，北京越野2026年将以6款新车构建全矩阵。北京越野产品中心总经理徐峰介绍，全年将按季 度有序投放，一季度推出BJ40探险家，升级内饰与智能配置；二季度发布BJ40增程年款及全新BJ60， 后者搭载华为智驾系统，兼顾豪华与越野；三季度推出BJ30年款及重磅车型BJ81；四季度上新A+级轻 越野全能车型，提供多动力选择。同时，所有新车将开发国际版型，进军海湾、欧洲等市场，助力全球 化布局。 营销端，北京汽车销售有限公司总经理王春风公布"4、3、2、3"策略，通过越野节、用户节等四大品牌 活动，中国大环线等三大用户IP，以及两类俱乐部体系，深化用户连接。全年将开展百场家宴、自驾穿 越等活动，搭建"可城可野"的越野生态。渠道方面，2025年新增200余家经销商，2026年将持续拓展， 采用"分合并举" ...

Core Viewpoint - The opening of Beijing Off-road's flagship store in Hangzhou marks a significant step in enhancing brand presence and service capabilities in the East China market, aiming to create a hub for off-road culture and community engagement [1] Group 1: Store Features and Design - The flagship store is designed according to Beijing Off-road's latest brand image, combining rugged industrial style with urban sophistication [1] - The spacious showroom features popular models such as BJ40 and BJ60, with clearly defined functional areas including vehicle display, premium accessories, customer lounge, and professional negotiation zones [1] Group 2: Strategic Importance - The store aims to enhance service response speed and coverage for consumers in Hangzhou and the broader Zhejiang region, leveraging Hangzhou's status as the provincial capital [1] - The flagship store is positioned not just as a sales point but as a cultural hub for local off-road enthusiasts, with plans to host events like new car showcases, technical exchanges, outdoor adventures, and owner club activities [1]

Core Insights - Beijing Off-road vehicles showcase advanced manufacturing and testing processes for their vehicles, emphasizing safety and performance in extreme conditions [1][3][4] Group 1: Manufacturing Capabilities - Beijing Off-road's intelligent factory covers an area of 540,000 square meters with an annual production capacity of 100,000 vehicles, featuring a fully automated and digitized manufacturing process [2] - The factory employs flexible assembly technology, allowing for the production of vehicles with mixed steel and aluminum bodies, achieving a body precision exceeding 95% [2] - Automated Guided Vehicles (AGVs) are utilized for precise material delivery, enhancing the efficiency and flexibility of the production line [2] Group 2: Vehicle Performance Testing - Each vehicle undergoes rigorous testing in 18 extreme off-road conditions, including 60% steep slope climbing and deep water wading, to ensure quality and performance [3] - The vehicles are equipped with a "Tai Chi" flexible chassis and a robust safety structure, including a non-load-bearing frame made from high-strength steel, which is 3 to 5 times stronger than regular steel [3][4] - The all-metal roll cage enhances vehicle protection, ensuring structural integrity during extreme conditions and preventing door jamming in case of rollovers [4] Group 3: Market Position and Growth - Beijing Off-road aims to upgrade the Chinese off-road industry with a focus on flexible manufacturing and technological innovation, positioning itself as a leader in the market [5] - The company has introduced a tiered product strategy to penetrate different market segments, including the BJ40 extended range version and the BJ30 Traveler, targeting younger urban consumers [6] - From January to August, the company's sales increased by 36% year-on-year, achieving a record of over 10,000 units sold for five consecutive months [6]

Core Viewpoint - Beijing Off-road, as the inventor of Chinese off-road vehicles, showcased its strength and national pride during the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War by presenting 61 BJ80 vehicles as ceremonial and news support vehicles [1] Group 1: Historical Significance - Beijing Off-road represents a microcosm of the history of the Chinese automotive industry, being the only company to have experienced the entire development process of off-road vehicles in China [3] - The company has participated in significant national events, including multiple military parades, demonstrating its commitment to reliability and performance [3][5] Group 2: Technological Advancements - The BJ40 fuel model features advanced "four highs and one strong" all-around towing technology, which includes military-grade reliability and high stability [10] - The company is transitioning towards electric and intelligent vehicle technologies, with recent models like BJ60, new BJ40, and BJ30 launched to meet diverse consumer needs [7] Group 3: Market Performance - In August, Beijing Off-road achieved a record sales figure of 13,219 units, marking five consecutive months of sales exceeding 10,000 units, with the BJ40 series leading the hard-core off-road vehicle market [8] - The BJ40 series sold 7,093 units, while the BJ30 series sold 5,009 units, reflecting strong consumer confidence in the brand's military-grade quality [8] Group 4: Broader Applications - The BJ40 fuel model's towing technology is versatile, suitable for both military and civilian applications, including heavy equipment transport, recreational vehicle towing, and emergency response [12] - Beijing Off-road vehicles have become trusted "mobile support" tools in major national tasks and emergency situations, extending their utility beyond mere transportation [5] Group 5: Future Outlook - The company aims to continue its legacy of quality and innovation, with a commitment to serving national events and enhancing the lives of ordinary citizens through its products [14]