□ 本报记者刘霞聂伟 新年伊始，"苏超第一仗"在湖南永州意外打响。"十三太保"从卷广告牌到卷"挂票树"，造就了一批热搜 话题，江苏文化、江苏故事再次赚足流量和眼球。 省政协委员，盐城市政协副秘书长、市文广旅局副局长侯德志建议：在今年"苏超"比赛期间，以"票根 +"打通消费入口，撬动即时消费；以"苏超IP+本土文化"双轮驱动，放大传播势能；打造"赛事+多业 态"复合场景，把足球热度转化为全域消费增长，让"跟着赛事游江苏"成为深入体验江苏文化的新风 尚，实现文化价值与经济价值的双向共赢。 ...

在拉动消费的同时，八桥镇更以消费活动为纽带，串联起民生服务与就业创业，实现"消费惠民+就业 利民"双丰收。每场大型消费活动均同步开设"青年就业创业"专区，联合辖区企业推出技术、服务、管 理等多领域优质岗位。2026年，八桥镇将通过各类活动，吸引近200家企业参与招聘，提供岗位3000余 个，助力超2000人实现"家门口"就业。 为持续放大消费带动效应，八桥镇不断升级集市功能、夯实硬件支撑，在心湖公园、爱情公园新增隐蔽 式供电接口，优化人车动线，完善夜间照明与便民设施，构建起"放得开、管得好"的消费场景治理底 座；串联心湖公园、爱情公园、东海诗情广场等核心区域，打造"公园+音乐+婚恋+消费"全域消费矩 阵，推动婚庆经济、夜间经济与文旅消费协同发展，实现消费场景从"单点发力"向"全域联动"升级。 下一步，八桥镇将持续聚焦"便民惠民利民"核心，常态化开展特色消费季、主题集市等多元活动，持续 放大以旧换新政策红利，深化"政企社"联动机制，通过银企对接破解企业融资难题，以全周期服务助力 企业成长，让特色消费活动成为激活市场的"金钥匙"，持续推动区域消费市场繁荣向好。 通讯员 赵兹乔 活动现场始终贯穿便民、惠民、利民理念 ...

Group 1 - The core change in the 2026 national subsidy policy is the shift from a broad distribution approach to a more targeted and precise "drip irrigation" method, focusing on high-efficiency products like "一级能效" appliances, promoting greener and smarter industry practices [3] - The activation of offline stores has been enhanced, allowing consumers in both urban and rural areas to access subsidies more easily, with simplified application processes and combined offers during shopping festivals, creating a truly integrated consumption experience [3][4] - The subsidy funding mechanism has been improved, with the government issuing 625 billion long-term special bonds in advance, allowing local governments to provide subsidies directly to enterprises, while preventing price manipulation by prohibiting pre-subsidy price hikes [5]

Group 1 - The "Chengxiang Village Sugar Festival" in Qingbaijiang District, Chengdu, attracted a total of 608,900 visitors over four days, showcasing its strong appeal [1] - Various cultural and tourism activities transformed Chengxiang Town into a vibrant celebration, including culinary performances and a rock concert [3] - The festival featured four main thematic areas, including an international goods exhibition and a specialty agricultural products showcase, creating a lively consumer environment [4] Group 2 - The event stimulated consumer enthusiasm, with significant sales reported, such as over 10,000 yuan in sales from a local farm's booth [4] - The festival's activities extended beyond the main venue, with various events in local shopping centers, contributing to a city-wide festive atmosphere [7]

Core Insights - The article highlights the launch of the "Huang Lading First Street" in Xinjing District, Chengdu, which is part of a broader initiative to promote local consumption through over 120 events during the Spring Festival season [1][3] - The focus is on the "Huang Lading" fish, a geographical indication product, which is positioned as a key driver for the local economy and consumer engagement [1][3] Group 1: Event and Promotion Details - The "Huang Lading First Street" opening ceremony is part of the "Tasty and Warm Winter Consumption Season," aiming to enhance the quality of consumption experiences [1][3] - During the upcoming Spring Festival, Xinjing District will introduce five premium holiday routes and three major themed consumption groups, along with numerous activities to stimulate the local market [3][5] Group 2: Product and Industry Development - The Xinjing District Aquatic Industry Association promoted the breeding standards and quality advantages of Huang Lading, emphasizing its ecological farming and fresh preparation methods [3][5] - A branding initiative was launched, with over ten quality restaurants receiving certification to ensure the authenticity of "Genuine Xinjing Huang Lading" [3][5] Group 3: Consumer Experience and Engagement - The consumption season emphasizes "scene innovation" and "experience upgrades," with plans for the first Village Sugar Festival in 2026 to further enhance local cultural and culinary experiences [5] - The integration of commerce, folk customs, and cultural tourism aims to create popular consumption destinations, attracting both local residents and visitors from Chengdu and surrounding areas [5]

越来越多的城市将发展冰雪经济写入规划，从"冷资源"中寻找"热商机"。 A05·公司纵横 ...

越来越多的城市将发展冰雪经济写入规划，从"冷资源"中寻找"热商机"。 A05·公司纵横 ...

Core Insights - The 15th National Games significantly boosted consumption in the Guangdong-Hong Kong-Macao Greater Bay Area, with ticket sales evolving into comprehensive consumption, injecting new momentum into the market [12][13]. Group 1: Online to Offline Consumption - Online engagement surged, with "2025 National Games" videos exceeding 2.65 billion views, and related keyword searches increasing by 258.4% [2][14]. - Guangzhou's gross merchandise volume (GMV) rose by 136.5% year-on-year, while Shenzhen's increased by 128.4%, creating a complete consumption loop from online attraction to offline experience [2][14]. Group 2: Restaurant Sector Growth - The "Eat in Guangzhou" brand effect was amplified, with nearly 800 restaurants offering special "National Games viewing packages" and "champion-style" products, leading to a 142.9% increase in Guangzhou's restaurant consumption and a 134.1% increase in Shenzhen [3][16]. - Cantonese cuisine saw a remarkable growth of 144.6%, with seafood buffets, Japanese cuisine, and barbecues experiencing growth rates exceeding 260% [3][16]. Group 3: Small and Medium Enterprises (SMEs) Participation - The economic benefits of the National Games extended to SMEs, with their transaction volume in Guangzhou and Shenzhen increasing by 81.3% year-on-year [6][20]. - Local specialty shops became popular online destinations, leveraging platforms like Douyin to attract customers through live streaming and themed marketing [6][32]. Group 4: Integration of Viewing and Tourism - The combination of viewing and tourism activated cross-city consumption, with Guangzhou's accommodation spending rising by 114.5% and recreational spending by 134.2%, while Shenzhen's accommodation and recreational spending increased by 87.8% and 143.7%, respectively [8][22]. - Leisure and entertainment consumption also surged, with Guangzhou and Shenzhen seeing increases of 134.9% and 128.8%, respectively, in this sector [8][28]. Group 5: Platform Initiatives - The "Champion Greater Bay Area" initiative, in collaboration with sports stars and media resources, enhanced the economic impact of the event through city events and promotional activities [32]. - The initiative generated over 2 billion yuan in payments, reaching over 12 million users, with a daily order volume nearing 900,000 and an overall transaction growth exceeding 120% [33].

Core Insights - The "Double Eleven" shopping festival has evolved from a single-day event to a month-long promotional period, reflecting a shift in consumer behavior towards more rational purchasing decisions [9][10][11] - The integration of online and offline retail strategies is becoming more pronounced, with businesses leveraging both channels to enhance consumer engagement and drive sales [19][20] Group 1: Changes in Consumer Behavior - Consumers are increasingly adopting a rational approach to shopping, moving from impulsive buying to need-based purchases, as evidenced by the slowing growth rates of GMV during "Double Eleven" [12][13] - The simplification of promotional strategies by e-commerce platforms indicates a maturation in consumer shopping habits, with a preference for straightforward discounts over complex promotional rules [12][13] Group 2: E-commerce Strategies - The duration of promotional activities has been extended significantly, with major platforms launching campaigns as early as September, leading to a competitive landscape focused on supply chain efficiency and customer experience [10][11] - Instant retail has emerged as a key player in this year's "Double Eleven," with platforms like Meituan and Taobao integrating rapid delivery services, enhancing consumer convenience and expanding market reach [15][16][17] Group 3: Offline Retail Participation - Physical retail spaces are actively participating in "Double Eleven," utilizing promotional events and experiential marketing to attract consumers, thereby benefiting from the increased foot traffic generated by online campaigns [18][19] - The emotional connection and experiential value offered by brick-and-mortar stores are becoming significant factors in consumer decision-making, as shoppers seek tangible interactions with products [20]

Core Insights - The tourism and cultural activities in Sichuan province have seen significant growth during the Mid-Autumn Festival and National Day holiday, with a total of 6.2572 million visitors and ticket revenue of 64.9173 million yuan, marking year-on-year increases of 14.68% and 16.95% respectively [1][4] Group 1: Tourism and Cultural Activities - A series of Mid-Autumn themed activities were organized across the province, including performances and exhibitions, enhancing the festive atmosphere [3] - Major cities like Chengdu and Mianyang hosted unique events such as "Moonlight Celebration" and themed light shows, attracting large crowds [3] - The integration of online and offline experiences, along with cultural and creative markets, showcased the charm of traditional and modern activities [3] Group 2: Performing Arts and Economic Impact - The performing arts sector experienced a surge in ticket sales, with events like the "Galaxy Left Bank" music festival selling nearly 100,000 tickets, and 48.6% of attendees coming from outside the province [4] - The success of these events has transformed the local economy from a ticket-based model to a comprehensive consumption model, boosting related sectors such as dining, accommodation, and transportation [4] - The integration of performances with social experiences has created a complete consumption cycle, enhancing the overall economic impact of cultural events [4] Group 3: Diverse Tourism Products - There is a growing demand for various tourism products, including red tourism, rural tourism, ecological tourism, and cultural tourism, with short-distance self-driving trips becoming mainstream [6] - Popular destinations include the Deng Xiaoping hometown and various agricultural experiences, attracting a significant number of visitors [6] - The ongoing city football league has also contributed to tourism, with cities promoting related activities to enhance visitor engagement and spending [6]