Core Viewpoint - Douyin has taken significant action against the sale of low-priced Moutai, removing links to third-party sellers and ensuring that prices return to normal levels [1][4][8]. Group 1: Douyin's Actions - On November 15, Douyin removed low-priced links for "53-degree Flying Moutai," prioritizing official flagship stores and returning prices to market levels [1]. - The main products affected were the low-priced domestic versions of 53-degree 500ml Flying Moutai, while other versions remained available [4]. - Douyin issued a strict notice on November 10, stating that any Moutai sold below market prices would face penalties, regardless of the version [8][9]. Group 2: Market Reactions - The notice led to widespread concern among merchants regarding how market prices would be determined and the execution of penalties [8]. - Following the notice, some merchants reported receiving communication from Douyin about their stores being under review for potential violations [4][9]. - The market price for domestic 53-degree 500ml Flying Moutai has recently increased, with wholesale prices rising above 1800 yuan and retail prices exceeding 2000 yuan in some areas [9]. Group 3: Moutai's Strategy - Moutai has been actively engaging with e-commerce platforms to strengthen its market presence and combat unfair competition [10][11]. - The company has established a green channel for handling counterfeit and infringement information in collaboration with various online platforms [10]. - Moutai has been expanding its online sales through partnerships with platforms like Douyin, which has included live streaming and marketing initiatives [11].

Core Viewpoint - Douyin has taken significant action against the sale of low-priced Moutai, ensuring that only official stores and normal-priced listings appear on its platform, following complaints about misleading sales practices [1][4][10]. Group 1: Douyin's Actions - On November 15, Douyin removed low-priced links for "53-degree Flying Moutai," with listings now primarily from official flagship stores [1]. - The main products affected were low-priced domestic versions of 53-degree 500ml Flying Moutai, while other versions remain available [4]. - Douyin issued a strict notice on November 10, stating that any Moutai priced below market value would face penalties, including potential classification as counterfeit [10]. Group 2: Market Reactions - The notice led to widespread concern among merchants regarding how market prices are determined and the execution of penalties [12]. - Douyin later clarified that the notice was misinterpreted and that the action was in response to consumer complaints about false advertising related to low-priced Moutai [12]. - The wholesale price of domestic 53-degree 500ml Flying Moutai has recently increased, with some platforms quoting prices above 1800 yuan, while overseas versions are priced lower [12]. Group 3: Moutai's Strategy - Moutai has been strengthening communication with e-commerce platforms to maintain a healthy sales ecosystem, emphasizing the need for proper management and competition [13][14]. - The company has been actively working with major platforms like JD and Alibaba to establish a cooperative framework against counterfeit products [14]. - Douyin has been expanding its collaboration with Moutai, including live streaming and marketing initiatives to enhance brand visibility [14].

Core Viewpoint - Douyin has taken significant action against merchants selling Moutai at misleadingly low prices, leading to the removal of low-price listings and a return to normal pricing for Moutai products on its platform [1][8]. Group 1: Actions Taken by Douyin - Douyin has removed low-price links for "53-degree Flying Moutai" from its search results, prioritizing official flagship stores and Douyin supermarket links [1]. - The main products affected were low-priced domestic versions of 53-degree 500ml Flying Moutai, while other versions remain available [4]. - A notice was issued by Douyin stating that any Moutai priced below market value would face penalties, regardless of the product version [8][11]. Group 2: Market Reactions and Pricing - The market price for domestic 53-degree 500ml Flying Moutai has recently increased, with some platforms quoting prices above 1800 yuan, while overseas versions are priced between 1500 to 1600 yuan [11]. - Merchants expressed concerns regarding the criteria for determining market prices and the execution of penalties for low pricing [10]. - Some merchants continued to sell products without clearly indicating whether they were overseas versions, leading to public backlash [11]. Group 3: Moutai's Strategy and Partnerships - Moutai has been actively engaging with e-commerce platforms to strengthen its market presence and combat counterfeit products [11]. - The company has established partnerships with major platforms like JD and Alibaba, focusing on maintaining a healthy channel ecosystem [11][12]. - Douyin has been expanding its collaboration with Moutai, including live streaming and marketing initiatives to promote Moutai products [12].