Core Insights - The demand for Yangcheng Lake hairy crabs is high, with sales of live crabs expected to peak before the Mid-Autumn Festival, driven by a good harvest year and consumer anticipation [1][3] Group 1: Market Trends - The production of hairy crabs has increased this year due to favorable weather conditions and the leap year, with expectations of larger crabs being available for sale [1] - Sales of crab cards surged by 1300% during the Tmall Super Category Day from August 31 to September 2, indicating strong consumer interest [1] - Tmall is focusing on live crab sales this season, integrating high-quality hairy crabs from eight major lake regions to meet diverse market demands [1] Group 2: Quality Assurance - Tmall has implemented stricter regulations for the sale of Yangcheng Lake hairy crabs, including measures like "one crab one code" and "one store one code" to ensure authenticity [3] - The platform conducts qualification reviews for sellers, allowing only authorized members to list products, enhancing consumer trust [3] Group 3: Logistics and Delivery - A new flagship store has been opened by a long-standing crab seller, offering rapid delivery options, including a 30-minute delivery service in Hangzhou [7] - The integration of Tmall's official store with flash purchase services has reduced delivery times from 48 hours to as fast as 30 minutes, catering to immediate consumer needs [7] - Adjustments in product offerings have been made to allow single crab sales, reflecting consumer preferences for immediate consumption [7]