" 税务服务商的电话快要被打爆了。 " 作者丨周学连 编辑丨覃倩雯 "最近电商税执行后，公司咨询量暴涨，我们一时间根本接不过来。毕竟税务合规以前不算刚需型产品， 顶多算个伪刚需。"业内人士胡辰告诉雷峰网。 这场风暴，其实早有征兆。 时间回到今年6月。税务15号文正式发布，要求所有互联网平台主动、定期向税务部门报送商家经营数 据。几乎同一时间，国务院810号令同步出台，进一步确认平台报送将于第三季度正式实施。 在业内看来，这是电商税执行的一条重要信号。需要强调的是，所谓"电商税"，并非新税种，而是将线上 交易正式纳入与线下一致的税收体系，补上过去被忽视的漏洞。 但在当时，大量跨境卖家并未重视起来，他们普遍抱有一种侥幸心理，"这是针对国内电商平台的。像亚 马逊这种境外企业，中国税务局要求它报，美国也不会同意。" 正是这种判断，让市场悄然分裂成两批玩家，一批玩家"未雨绸缪"，主动搭建合规税务体系；另一批玩家 成为"赌徒"，赌平台不会报、赌监管不会查，依旧不合规运营。 直到10月，这场赌局彻底失败。当时亚马逊、Temu等跨境平台相继发布公告，确认已向税务部门报送Q3 交易数据。那一刻，后者全"疯"了，因为Q3的账目他 ...

Core Points - The article discusses the implementation of tax regulations for e-commerce platforms in China, marking a significant shift towards transparency and compliance in the industry [1][4][10] - The new tax requirements aim to eliminate the "gray area" of unregulated online sales, ensuring that e-commerce businesses pay taxes similar to traditional brick-and-mortar stores [1][11][12] Group 1: Regulatory Changes - Over 6,500 e-commerce platforms have reported sales data to tax authorities, with over 95% compliance by October 2025 [1][14] - The "e-commerce tax" is not a new tax but a requirement for online transactions to pay value-added tax and income tax [1][4] - The shift towards tax compliance has been a long time coming, with discussions about e-commerce taxation dating back to 2015 [5][6][12] Group 2: Impact on Small Businesses - Small and medium-sized enterprises (SMEs) face challenges due to past practices like "brushing" (fake transactions) that inflate taxable revenue [2][18] - Many SMEs struggle to obtain invoices from suppliers, which complicates tax deductions and increases operational costs [2][16][18] - The new regulations have created a sense of confusion and anxiety among SMEs, as they navigate compliance while managing costs [16][18][20] Group 3: E-commerce Platforms' Role - E-commerce platforms are caught between regulatory compliance and their business interests, as increased costs for merchants may affect their advertising and marketing expenditures [3][24] - Platforms have begun to shift their focus from transaction volume to user engagement and brand value, indicating a potential evolution in their business models [25][26] - Despite regulatory changes, the underlying algorithms that determine traffic distribution on platforms remain largely unchanged, creating a tension between compliance and profitability [26][27] Group 4: Future Considerations - The article suggests that the transition to a more regulated e-commerce environment is just the beginning of a longer-term adjustment process [28][29] - There are calls for more nuanced tax regulations that consider industry-specific profit margins rather than a one-size-fits-all approach [27][28] - The ultimate goal of these regulatory changes is to foster a fair and balanced competitive landscape in the digital economy [11][12][29]

Core Insights - The article discusses the decline of the live-streaming industry in Hangzhou, particularly focusing on the once-thriving Regin International building, which has seen a significant drop in activity and rental prices, reflecting a broader trend of retreat among influencers and e-commerce businesses in the region [4][5][6]. Group 1: Industry Decline - The live-streaming boom is over, with many influencers and e-commerce businesses facing reduced income and high inventory levels, leading to a mass exodus from Hangzhou [6][12]. - The vacancy rate for office spaces in Hangzhou reached a historical high of 27.7% in Q2 2023, indicating a significant downturn in the live-streaming sector [6]. - Rental prices for apartments in the Regin International building have dropped from over 3,000 to just above 2,000, with many units remaining vacant [5][6]. Group 2: Personal Experiences - Many individuals who moved to Hangzhou for opportunities in live-streaming are now reconsidering their career paths due to declining income and increased competition [9][13]. - The article highlights personal stories of individuals who initially found success in the industry but are now facing burnout and financial instability [12][13][18]. - The pressure to maintain high performance in live-streaming has led to mental and physical health issues among influencers, with some opting to leave the industry altogether [15][17]. Group 3: Market Dynamics - The influx of new graduates into the live-streaming industry has created a saturated market, driving down wages and increasing competition for jobs [22][23]. - E-commerce businesses are struggling with high return rates, with some reporting return rates as high as 80%, which further complicates profitability [19][20]. - The introduction of e-commerce taxes is expected to add additional pressure on businesses that rely on high-volume sales through live-streaming [6][19]. Group 4: Future Outlook - Despite the current downturn, some industry insiders believe that Hangzhou remains a key hub for live-streaming, with potential for future growth as the market stabilizes [27][28]. - The article suggests that for new graduates, pursuing a career in live-streaming may still offer better financial prospects compared to traditional industries [27].

Core Points - The first round of e-commerce tax reporting will officially start in October 2025, with comprehensive support provided to merchants for compliance with new regulations [1][2] - The regulations require internet platform enterprises to report tax-related information to tax authorities, including identity and income information of platform operators and employees [3][5] - The implementation of the regulations will occur in phases, with key milestones including pilot programs and data interface establishment between tax authorities and platforms [8][10][11] Regulatory Content Summary - The regulations apply to internet platform enterprises such as Taobao, JD.com, and Pinduoduo, which must report tax-related information [3][4] - Reporting content includes identity information (e.g., names, tax identification numbers) and income information (e.g., total sales, service income) [5] - Initial reporting is required within 30 days of business commencement, with periodic reporting every quarter [5] Implementation Timeline - The preparation phase will run from December 2024 to May 2025, including the release of a draft for public consultation [9] - The data interface between tax authorities and platforms will be established by June 2025, with the first reporting phase occurring from July to October 2025 [10][11] Platform Responsibilities and Penalties - Platforms are responsible for verifying the authenticity and completeness of reported information, with penalties for non-compliance ranging from 20,000 to 500,000 yuan [12][13] - Platforms must ensure data security and may face severe penalties for failing to report or for fraudulent reporting [13] Risks for E-commerce Merchants - Key risks include data discrepancies between reported and self-declared income, inconsistent reporting standards, and insufficient data traceability [14][16] - Merchants must maintain comprehensive records to support their income declarations and mitigate potential tax liabilities [16] Solutions and Value Proposition - The company offers a solution that integrates data across the entire supply chain, automating tax-related information collection and ensuring accurate reporting [17][20] - The solution enables detailed tracking of orders and financial data, facilitating compliance with tax regulations and improving operational efficiency [17][20] Client Case Study - A leading beauty brand, Proya, utilized the company's solutions to manage multi-platform data, ensuring compliance with the new regulations while optimizing financial processes [48][50] Compliance Recommendations - Companies are advised to conduct self-assessments, unify reporting standards, maintain comprehensive records, and leverage digital tools to enhance compliance efficiency [51][54]