Core Insights - The article discusses the decline of the live-streaming industry in Hangzhou, particularly focusing on the once-thriving Regin International building, which has seen a significant drop in activity and rental prices, reflecting a broader trend of retreat among influencers and e-commerce businesses in the region [4][5][6]. Group 1: Industry Decline - The live-streaming boom is over, with many influencers and e-commerce businesses facing reduced income and high inventory levels, leading to a mass exodus from Hangzhou [6][12]. - The vacancy rate for office spaces in Hangzhou reached a historical high of 27.7% in Q2 2023, indicating a significant downturn in the live-streaming sector [6]. - Rental prices for apartments in the Regin International building have dropped from over 3,000 to just above 2,000, with many units remaining vacant [5][6]. Group 2: Personal Experiences - Many individuals who moved to Hangzhou for opportunities in live-streaming are now reconsidering their career paths due to declining income and increased competition [9][13]. - The article highlights personal stories of individuals who initially found success in the industry but are now facing burnout and financial instability [12][13][18]. - The pressure to maintain high performance in live-streaming has led to mental and physical health issues among influencers, with some opting to leave the industry altogether [15][17]. Group 3: Market Dynamics - The influx of new graduates into the live-streaming industry has created a saturated market, driving down wages and increasing competition for jobs [22][23]. - E-commerce businesses are struggling with high return rates, with some reporting return rates as high as 80%, which further complicates profitability [19][20]. - The introduction of e-commerce taxes is expected to add additional pressure on businesses that rely on high-volume sales through live-streaming [6][19]. Group 4: Future Outlook - Despite the current downturn, some industry insiders believe that Hangzhou remains a key hub for live-streaming, with potential for future growth as the market stabilizes [27][28]. - The article suggests that for new graduates, pursuing a career in live-streaming may still offer better financial prospects compared to traditional industries [27].

10月15日，网红旺仔小乔的"榜一大哥"发视频称"已经委托律师正式起诉旺仔小乔，结果和钱并非最重要，无法忍受多次被欺骗。一切交给法律。" 此前，其账号"别难过"向旺仔小乔发律师函，称要求旺仔小乔全额返还充值打赏款80万元，若律师函送达起5日之内不履行义务，将起诉旺仔小乔。 此前据媒体报道，粉丝"别难过"曾发布图文称，"一周刷了二十几个'华子'（嘉年华，约3000元人民币）"。图片显示，在嘉年华礼物榜中，他排行第二， 赠送数量24个。由于"别难过"打赏金额高，被网友称作"榜一大哥"。 据"别难过"7月31日公开发布的律师函显示，他于2024年10月加入"旺仔小乔"粉丝团，因主播在直播过程中声称"消费升至20级灯牌可添加私人微信"诱导 打赏，他基于对添加私人微信的合理期待持续向平台充值并打赏。 然而，"旺仔小乔"一方仅在平台后台与他联系，并多次表示"多帮我看看男厅、多看看女厅签约歌手（在旺仔小乔方语音厅消费）""我开演唱会的时候你 别坐第一排了你来坐我台上"；向委托人承诺提供演唱会门票；保证过年期间线下见面、提供签名等。 ▲"别难过"与"旺仔小乔"的对话记录 "别难过"基于对旺仔小乔方承诺的信任以及对获得签名、线 ...

每经编辑｜陈柯名 10月15日，网红旺仔小乔的"榜一大哥"发视频称"已经委托律师正式起诉旺仔小乔，结果和钱并非最重要，无法忍受多次被欺骗。一切交给法律。" 此前，其账号"别难过"向旺仔小乔发律师函，称要求旺仔小乔全额返还充值打赏款80万元，若律师函送达起5日之内不履行义务，将起诉旺仔小乔。 此前据媒体报道，粉丝"别难过"曾发布图文称，"一周刷了二十几个'华子'（嘉年华，约3000元人民币）"。图片显示，在嘉年华礼物榜中，他排行第二， 赠送数量24个。由于"别难过"打赏金额高，被网友称作"榜一大哥"。 据"别难过"7月31日公开发布的律师函显示，他于2024年10月加入"旺仔小乔"粉丝团，因主播在直播过程中声称"消费升至20级灯牌可添加私人微信"诱导 打赏，他基于对添加私人微信的合理期待持续向平台充值并打赏。 然而，"旺仔小乔"一方仅在平台后台与他联系，并多次表示"多帮我看看男厅、多看看女厅签约歌手（在旺仔小乔方语音厅消费）""我开演唱会的时候你 别坐第一排了你来坐我台上"；向委托人承诺提供演唱会门票；保证过年期间线下见面、提供签名等。 ▲"别难过"与"旺仔小乔"的对话记录 "别难过"基于对旺仔小乔方承诺的信任 ...

Core Viewpoint - The internet celebrity "Northeast Rain Sister" is speculated to make a comeback as her Douyin account is set to be unblocked in October 2023 after rectification measures [1][9]. Company Information - Northeast Rain Sister, whose real name is Chang Xiaoyu, is associated with five companies, three of which have been deregistered. The remaining two, Liaoning Rain Sister E-commerce Live Broadcasting Incubator Co., Ltd. and Zhongxian Chenhui Cultural and Art Studio (individual business), are still operational, with Chang holding managerial and directorial positions [4][6]. - Chang Xiaoyu's husband, Bai Guohui, controls 31 companies, with two of his companies, Benxi Xingqiantu Creative Advertising Planning Co., Ltd. and Benxi Xinyan Trading Co., Ltd., having been deregistered in July 2023 [4][6]. Regulatory Context - Northeast Rain Sister gained popularity on Douyin by showcasing rural life in Northeast China, amassing millions of followers. However, in 2024, she faced a trust crisis after a watchdog exposed that the sweet potato vermicelli sold in her live streams was actually made from cassava starch, leading to a fine of 1.65 million yuan imposed by market supervision authorities [6][9]. - Following the fine, her Douyin account was banned in October 2024, but the fine has been paid [6][9]. Future Prospects - As of August 11, 2023, the local internet information office stated that Northeast Rain Sister is not permanently banned and can resume her activities after her account is unblocked in October, provided she complies with regulations against false advertising and other prohibited content [9].