Core Viewpoint - The article highlights the successful integration of e-commerce and agriculture in Qingzhou City, showcasing how local agricultural companies are leveraging live streaming to boost sales and promote rural revitalization. Group 1: Company Overview - Jiateng Modern Agricultural Development Co., Ltd. focuses on high-quality vegetable and fruit cultivation, achieving a 100% coverage rate of good seeds and a 90% pollution-free rate [3] - The company has recently shifted towards online sales, forming a live streaming e-commerce team to expand sales channels and explore new growth opportunities [3] Group 2: E-commerce Development - The e-commerce sales are primarily driven by the sales of Beibei pumpkins, with plans to include other products like peppers, watermelons, and melons in the future [3] - Qingzhou City has strengthened e-commerce innovation and support policies, encouraging rural cooperatives and agricultural enterprises to utilize e-commerce platforms for brand building and sales channel expansion [3] Group 3: Community Impact - The live streaming e-commerce team in Li Ma Village has successfully increased local product sales and encouraged villagers to cultivate more specialty products, enhancing community engagement and income [5] - The local e-commerce initiatives have created job opportunities and improved the livelihoods of villagers, demonstrating a model for rural revitalization through digital platforms [5][7] Group 4: Market Performance - From January to July, Qingzhou City achieved a network retail sales volume of 4.13 billion yuan, reflecting a year-on-year growth of 32.7% [7]

Core Insights - The article highlights the successful implementation of e-commerce live streaming by Jiateng Modern Agriculture Development Co., Ltd. in Qingzhou, focusing on the sale of local agricultural products like Beibei pumpkin, with plans to expand to other fruits and vegetables [1][3]. Group 1: Company Overview - Jiateng Modern Agriculture Development Co., Ltd. is a leading agricultural enterprise in Qingzhou, emphasizing high-quality vegetable cultivation and achieving a 100% coverage rate of good varieties and a 90% pollution-free rate [3]. - The company has recently shifted its focus to online sales, forming a live streaming e-commerce team to broaden sales channels and explore new development opportunities [3]. Group 2: E-commerce Strategy - The company plans to establish a live streaming base and create content related to agricultural knowledge and cultivation methods to enhance public awareness [3]. - The e-commerce initiative has led to increased order volumes, with daily orders ranging from hundreds to over two thousand, depending on product availability [5]. Group 3: Community Impact - The e-commerce strategy has encouraged local farmers to improve their cultivation practices, linking product sales to local agricultural production [6]. - The initiative has created job opportunities for villagers and contributed to their income growth, demonstrating a model of shared prosperity through e-commerce [6]. Group 4: Industry Trends - Qingzhou has been actively promoting e-commerce innovation, providing policy support to encourage rural cooperatives and agricultural enterprises to leverage e-commerce platforms [3][8]. - From January to July, Qingzhou achieved a network retail sales volume of 4.13 billion yuan, reflecting a year-on-year growth of 32.7% [8].