（刘子坤 朱慧利） 活动中，学员近距离观摩各类农产品，并围绕三大电商运营方向获取实战经验：抖音产业带流量获取策 略、跨境电商合规要点与市场拓展方法、快递统仓共配模式下的成本控制与效率提升技巧，为理论知识 转化为实践能力提供可落地思路。 此次活动不仅搭建了"理论联系实际"的交流平台，更彰显了武功电商在县域电商生态构建与乡村产业升 级中的先行优势。下一步，基地将持续发挥实训孵化与资源整合功能，加强与农业院校合作，针对成人 教育学员定制电商实战课程，推动电商技术与农业生产、销售深度融合，为乡村振兴培育实用型人才。 责任编辑：安心 审核：杨勇 10月12日下午，武功电商实训培训基地以"实地观摩+专题交流"形式，接待西农成人教育学员开展电商 赋能乡村振兴主题研学活动。学员通过沉浸式参观与互动研讨，直观感受电商对乡村振兴的推动作用， 为农业实践融入电商思维奠定基础。 基地讲解员从武功历史文化背景与地理优势切入，系统介绍当地产业布局，并深度剖析电商发展历程： 从政策制定、规划确立，到依托平台打造新锐品牌、建立产业带、推动企业转型；同时详解"电商吹 哨，部门报到"机制及"武功电商贷"资金支持等举措，阐明电商在优化县域经济结构 ...

Core Viewpoint - The article highlights the successful integration of e-commerce and agriculture in Qingzhou City, showcasing how local agricultural companies are leveraging live streaming to boost sales and promote rural revitalization. Group 1: Company Overview - Jiateng Modern Agricultural Development Co., Ltd. focuses on high-quality vegetable and fruit cultivation, achieving a 100% coverage rate of good seeds and a 90% pollution-free rate [3] - The company has recently shifted towards online sales, forming a live streaming e-commerce team to expand sales channels and explore new growth opportunities [3] Group 2: E-commerce Development - The e-commerce sales are primarily driven by the sales of Beibei pumpkins, with plans to include other products like peppers, watermelons, and melons in the future [3] - Qingzhou City has strengthened e-commerce innovation and support policies, encouraging rural cooperatives and agricultural enterprises to utilize e-commerce platforms for brand building and sales channel expansion [3] Group 3: Community Impact - The live streaming e-commerce team in Li Ma Village has successfully increased local product sales and encouraged villagers to cultivate more specialty products, enhancing community engagement and income [5] - The local e-commerce initiatives have created job opportunities and improved the livelihoods of villagers, demonstrating a model for rural revitalization through digital platforms [5][7] Group 4: Market Performance - From January to July, Qingzhou City achieved a network retail sales volume of 4.13 billion yuan, reflecting a year-on-year growth of 32.7% [7]

Core Insights - The article highlights the successful implementation of e-commerce live streaming by Jiateng Modern Agriculture Development Co., Ltd. in Qingzhou, focusing on the sale of local agricultural products like Beibei pumpkin, with plans to expand to other fruits and vegetables [1][3]. Group 1: Company Overview - Jiateng Modern Agriculture Development Co., Ltd. is a leading agricultural enterprise in Qingzhou, emphasizing high-quality vegetable cultivation and achieving a 100% coverage rate of good varieties and a 90% pollution-free rate [3]. - The company has recently shifted its focus to online sales, forming a live streaming e-commerce team to broaden sales channels and explore new development opportunities [3]. Group 2: E-commerce Strategy - The company plans to establish a live streaming base and create content related to agricultural knowledge and cultivation methods to enhance public awareness [3]. - The e-commerce initiative has led to increased order volumes, with daily orders ranging from hundreds to over two thousand, depending on product availability [5]. Group 3: Community Impact - The e-commerce strategy has encouraged local farmers to improve their cultivation practices, linking product sales to local agricultural production [6]. - The initiative has created job opportunities for villagers and contributed to their income growth, demonstrating a model of shared prosperity through e-commerce [6]. Group 4: Industry Trends - Qingzhou has been actively promoting e-commerce innovation, providing policy support to encourage rural cooperatives and agricultural enterprises to leverage e-commerce platforms [3][8]. - From January to July, Qingzhou achieved a network retail sales volume of 4.13 billion yuan, reflecting a year-on-year growth of 32.7% [8].