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顺义区供销益家绿色农品小程序上线,本地有机好物源头直达餐桌
足不出户,动动手指,本地新鲜有机蔬菜、禽蛋肉类和特色农副产品即可送货上门。9月21日,顺义区 供销社打造的农产品公共服务平台——供销益家绿色农品小程序正式上线运行,市民通过手机即可轻松 选购田间直采的优质农品,享受从产地到餐桌的便捷体验。 今年5月,顺义区供销社启动农产品公共服务平台建设,打通了农产品全链条服务体系,为小程序的上 线奠定了基础。此次升级,将线下优质农产品资源集中搬至线上,实行源头直采、直供到家。发货后, 京津冀地区最快次日即可送达。 转自:北京日报客户端 "除了便捷购农品,小程序还延伸服务链条,为农户提供绿色农资供应、农业政策咨询、种植技术指 导,拓展企业集采、社区团购等对接模式,方便市民购买新鲜蔬菜,帮助农户拓宽销售渠道,助力本 地'土特产'品牌化发展。"北京供销益家电子商务中心经理郭磊说。 随着供销益家绿色农品小程序上线,顺义区正在探索数字化赋能农业的新模式,让更多本地优质农品走 进千家万户,实现农户增收、百姓受益。 小程序界面清晰,按照品类分类展示,操作简便。"我现在经常通过小程序购买有机蔬菜,手机下单就 能直接配送,既方便又安心。"市民张嘉琪说。 在顺义北务镇老兵农场,记者看到工作人员 ...
滨海新生活·品质新厨房:永辉超市厦门杏林万科里店9.26调改开业
Sou Hu Cai Jing· 2025-09-24 11:07
Core Viewpoint - The opening of the upgraded Yonghui Supermarket in Xiamen's Jimei District represents a significant enhancement in the retail landscape, aligning with local consumption promotion policies and aiming to provide a high-quality shopping experience for residents [1][25]. Store Upgrade Details - The new store, located in the basement of the Anxin Vanke Mall, covers an area of 1,758 square meters and targets nearby communities and young families, focusing on "quality living + convenient service" [3]. - The store features approximately 7,100 selected products, with nearly 3,600 from first and second-tier brands, and 14.8% of imported goods, closely mirroring the product structure of the "Fat Donglai" model [5][25]. - The product upgrade emphasizes higher quality, differentiation, and local relevance, catering to the dietary habits and quality demands of residents in Fujian [5]. Product Categories - The fruit and vegetable section introduces a three-dimensional matrix focusing on "livelihood attraction + quality differentiation + trendy new products," including both traditional and trendy items [6]. - The meat and poultry section highlights local freshness and quality upgrades, featuring a mix of international and domestic brands [8]. - The seafood area enhances the coastal theme by introducing a variety of imported seafood and offering live fish cutting services, enhancing customer experience [10]. - The bakery and deli sections have added popular items and diverse instant food options to attract younger customers [12]. Environmental and Service Enhancements - The store environment has been revamped for better visibility and comfort, with upgraded lighting and wider aisles to create a pleasant shopping atmosphere [13]. - New customer service facilities include health measurement tools and convenience items, enhancing the overall shopping experience [15]. - The store implements strict food safety measures, including a freshness management system to ensure product quality [17]. Employee Welfare Improvements - The number of employees has increased from 66 to 100, with salary and welfare enhancements to improve job satisfaction and service quality [19]. - The management emphasizes the importance of employee care, aiming to foster a respectful and warm service environment [21]. Market Impact and Future Plans - The store's opening coincides with the Mid-Autumn Festival and National Day, featuring seasonal products to meet diverse consumer needs [23]. - The successful performance of the first upgraded store in Xiamen, with over 800% sales growth in the first week, validates the effectiveness of the upgrade model [23]. - Yonghui plans to continue adopting the "Fat Donglai" model to enhance quality retail, aiming to better meet the needs of mainstream Chinese families and support high-quality market development in Xiamen [25].
一个单品搭起全链条,一年卖出两亿斤的“南瓜密码”
Qi Lu Wan Bao Wang· 2025-09-23 03:35
9月22日上午,在仓库的分拣区,工人们从早上六点就开始戴着手套对每颗南瓜逐一"检查、去蒂"。"水 大的、有疤的必须挑出去,不粉糯的瓜口感差,根本卖不上价。"一位分拣工人边说边把"次果"南瓜放 进专属筐。刘新成介绍,品质分级是"硬规矩":礼盒装每盒5斤,出货价10块钱左右,供京东、美团等 电商以及国内知名商超;普通散装每斤0.8元至1元,满足批发商与散户需求。线上渠道同样火爆,抖音 平台拥有100多万粉丝账号的货源全来自这里,"每天得给他们发5个半挂。" 在总公司山东江珊农业的海外资源联动下,柒亩田农业的海外版图也在持续扩大。"明天后天就要发第 八批货到马来西亚,一批6000个礼盒装加两三万件散装。"刘新成翻出手机订单,上个月29日发的货经 海航20天顺利送达,未出现质量问题。如今,企业的贝贝南瓜已远销俄罗斯、白俄罗斯、哈萨克斯坦、 马来西亚等国。而中国台湾的订单更是常态化,占总销量的10%,"台湾同胞很注重养生,要的货量很 大,而且现在增长势头明显。"刘新成说。 "为了减少损耗,我们做南瓜必须得快进快出。"刘新成给记者算了一笔账:一车7万斤的南瓜,放一天 就流失一两千斤水分,仓储费还要1100元。为减少损耗, ...
农业总产值增速创三年新高!广州市番禺区“百千万工程”初见成效
Nan Fang Nong Cun Bao· 2025-09-20 13:32
Core Viewpoint - The agricultural output value in Panyu District, Guangzhou, has reached 6.937 billion yuan in 2024, marking a 3.1% year-on-year increase, the highest growth rate in three years [7][8]. Agricultural Output Growth - Panyu District's total agricultural, forestry, animal husbandry, and fishery output value is projected to be 6.937 billion yuan in 2024, with a growth rate of 3.1% [7][8]. - The grain sowing area in Panyu is expected to reach 5,222 acres in 2024, reflecting a 3.2% increase, while grain production is anticipated to be 1,378.8 tons, up by 5.7% [20][21]. Agricultural Development Initiatives - Panyu District has implemented a series of agricultural policies, including a comprehensive land remediation plan and a 10,000-acre farmland reclamation initiative, resulting in a net increase of over 5,800 acres of farmland from 2023 to 2024 [25][19]. - The district is focusing on enhancing agricultural efficiency through new technologies and models, such as "rice + insect" and "rice-shrimp co-culture" methods, which have significantly improved economic returns [30][33]. Fisheries Sector - The fisheries sector in Panyu accounts for nearly 60% of the district's total agricultural output value, with a projected fishery output of 131,816 tons in 2024, representing a 1.5% increase [46][47]. - The district is advancing modern fisheries through key projects like the Panyu National Coastal Fishery Port and the Panyu Modern Fishery Industrial Park, which aim to integrate resources and enhance rural industry quality [49][50]. Specialty Agricultural Industries - Panyu is home to various specialty agricultural industries, including the largest supplier of baby melons in China and a company that stores over 1,500 varieties of new flower plants, showcasing the district's diverse agricultural capabilities [56][58]. - The district has also registered the "Shawan Molan" geographical indication, with a planting area exceeding 400 acres and an annual output value of over 35 million yuan [59]. Rural Revitalization and Cultural Promotion - Panyu District is actively promoting rural tourism and cultural heritage, with initiatives like the "Yuni Xiang Yue" tourism routes and various cultural events to enhance the attractiveness of rural areas [77][80]. - The district's efforts in cultural preservation and tourism development are aimed at boosting the local economy and enhancing the "Lingnan Ancient City" brand [72][73].
一站式体验番禺乡村“靓嘢笋嘢”!番禺丰收节将在9月20日开启
Nan Fang Nong Cun Bao· 2025-09-15 10:32
Core Viewpoint - The Panyu Harvest Festival will take place on September 20-21, 2025, celebrating agricultural abundance and promoting local products and culture [4][59]. Group 1: Event Overview - The Harvest Festival will be held at Huafenghui Commercial Center in Panyu District [5][60]. - The theme of the festival is "Celebrating Agricultural Harvest and Enjoying a Better Life" [61]. - The event aims to boost urban-rural consumption and enhance the sales of local agricultural products [15][19]. Group 2: Activities and Features - The festival will feature a combination of agricultural exhibitions, food experiences, and cultural interactions [12][13]. - There will be five main exhibition areas showcasing Panyu's unique agricultural products, fisheries, flowers, and supportive agricultural products [18][19]. - Attendees can enjoy outdoor cooking and tasting areas, allowing them to sample fresh local produce [28][30]. Group 3: Cultural Integration - The festival will showcase intangible cultural heritage products and traditional food-making demonstrations [37][39]. - It aims to promote the integration of agriculture, culture, and tourism, enhancing the cultural soft power of modern agriculture [39]. - Local farmers will be the main focus, with performances by community teams to celebrate agricultural achievements [41][43]. Group 4: Engagement and Participation - The event will include participation from local influencers and online personalities to attract a wider audience [45][52]. - The festival encourages direct communication between consumers and producers, allowing attendees to learn about the stories behind the products [34][35]. - It is positioned as a celebration of hard work and a tribute to a better life, inviting families and friends to join in the festivities [55][63].
上级媒体看青州 | 潍坊青州:电商助力优质农产品“出圈”
Sou Hu Cai Jing· 2025-09-05 14:03
Core Viewpoint - The article highlights the successful integration of e-commerce and agriculture in Qingzhou City, showcasing how local agricultural companies are leveraging live streaming to boost sales and promote rural revitalization. Group 1: Company Overview - Jiateng Modern Agricultural Development Co., Ltd. focuses on high-quality vegetable and fruit cultivation, achieving a 100% coverage rate of good seeds and a 90% pollution-free rate [3] - The company has recently shifted towards online sales, forming a live streaming e-commerce team to expand sales channels and explore new growth opportunities [3] Group 2: E-commerce Development - The e-commerce sales are primarily driven by the sales of Beibei pumpkins, with plans to include other products like peppers, watermelons, and melons in the future [3] - Qingzhou City has strengthened e-commerce innovation and support policies, encouraging rural cooperatives and agricultural enterprises to utilize e-commerce platforms for brand building and sales channel expansion [3] Group 3: Community Impact - The live streaming e-commerce team in Li Ma Village has successfully increased local product sales and encouraged villagers to cultivate more specialty products, enhancing community engagement and income [5] - The local e-commerce initiatives have created job opportunities and improved the livelihoods of villagers, demonstrating a model for rural revitalization through digital platforms [5][7] Group 4: Market Performance - From January to July, Qingzhou City achieved a network retail sales volume of 4.13 billion yuan, reflecting a year-on-year growth of 32.7% [7]
从滞销到畅销,密云爱心企业直播架起“暖心桥”
Xin Jing Bao· 2025-09-05 03:06
Group 1 - The article highlights the efforts of companies in Miyun District to address the issue of unsold agricultural products caused by heavy rainfall through various sales channels such as live streaming and direct purchases [1] - The Beijing Minong Renjia Agricultural Technology Co., Ltd. reported conducting over 30 live streaming sessions, helping local farmers sell products worth 100,000 yuan, and facilitating the collection and delivery of over 8,000 jin of baby pumpkins and 15,000 roots of sweet corn [1] - The president of the Miyun District Grape Association noted that the promotion efforts by various caring individuals and media have garnered significant attention, leading to successful sales outcomes [1] Group 2 - The Beijing Heheyuan Planting Professional Cooperative has established partnerships with five affected towns to focus on purchasing unsold agricultural products, offering prices approximately 10% above market rates to provide farmers with additional security [2] - The cooperative anticipates a total purchase volume of 50,000 jin of agricultural products, with plans to expand the variety of products based on the needs of the disaster-affected areas [2]
潍坊青州:电商助力优质农产品“出圈”
Sou Hu Cai Jing· 2025-09-04 06:48
Core Insights - The article highlights the successful implementation of e-commerce live streaming by Jiateng Modern Agriculture Development Co., Ltd. in Qingzhou, focusing on the sale of local agricultural products like Beibei pumpkin, with plans to expand to other fruits and vegetables [1][3]. Group 1: Company Overview - Jiateng Modern Agriculture Development Co., Ltd. is a leading agricultural enterprise in Qingzhou, emphasizing high-quality vegetable cultivation and achieving a 100% coverage rate of good varieties and a 90% pollution-free rate [3]. - The company has recently shifted its focus to online sales, forming a live streaming e-commerce team to broaden sales channels and explore new development opportunities [3]. Group 2: E-commerce Strategy - The company plans to establish a live streaming base and create content related to agricultural knowledge and cultivation methods to enhance public awareness [3]. - The e-commerce initiative has led to increased order volumes, with daily orders ranging from hundreds to over two thousand, depending on product availability [5]. Group 3: Community Impact - The e-commerce strategy has encouraged local farmers to improve their cultivation practices, linking product sales to local agricultural production [6]. - The initiative has created job opportunities for villagers and contributed to their income growth, demonstrating a model of shared prosperity through e-commerce [6]. Group 4: Industry Trends - Qingzhou has been actively promoting e-commerce innovation, providing policy support to encourage rural cooperatives and agricultural enterprises to leverage e-commerce platforms [3][8]. - From January to July, Qingzhou achieved a network retail sales volume of 4.13 billion yuan, reflecting a year-on-year growth of 32.7% [8].
百万粉丝新农人带着彩椒闯杭州
Hang Zhou Ri Bao· 2025-08-26 02:37
Core Insights - The article highlights the journey of a young farmer, Xu Duo, who aims to create an attractive rural model in Jiangdong Village, Hangzhou, focusing on integrating agriculture with other industries [3][4][5]. Group 1: Background and Personal Journey - Xu Duo, a 27-year-old from Shandong, transitioned from a finance background to agriculture, achieving significant success with a revenue of 35 million yuan from pepper cultivation [3][4]. - He started his agricultural journey in 2020, initially borrowing 645,000 yuan to lease 9 acres of land, yielding over 7,000 kg per acre in his first year [4]. Group 2: Vision for Rural Development - Xu Duo plans to develop a "people-oriented, integrated" rural revitalization model in Jiangdong Village, which includes a camping site, café, educational base, and plant factory [5][6]. - He signed a land lease for 7.5 acres to cultivate various crops, including small tomatoes and colored pumpkins, while redesigning the greenhouse to meet his standards [5][6]. Group 3: Community and Collaboration - The article emphasizes the collaborative spirit among young farmers in Hangzhou, with Xu Duo being part of a network of like-minded individuals, including A Kuan, who also returned to agriculture after working in aviation [6]. - Jiangdong Village is supportive of these young farmers, facilitating housing and land leasing, which has attracted many aspiring agricultural enthusiasts [6].
“制造”网红村支书
Hu Xiu· 2025-08-25 04:54
Core Viewpoint - The phenomenon of village party secretaries becoming internet celebrities through short videos and live streaming is emerging as a new trend in rural revitalization, driven by the need to promote local agricultural products and attract tourism [1][19][21]. Group 1: Background and Motivation - Village secretaries like Wang Jiangtang began live streaming to address the challenges posed by the pandemic, which affected local agricultural sales and necessitated innovative solutions for economic development [4][8]. - The shift towards online platforms was influenced by training sessions that introduced concepts like "big data" and "online flow," which village leaders initially found confusing but later embraced as essential tools for community engagement [4][21]. Group 2: Strategies and Approaches - Wang Jiangtang's first live stream focused on selling unique gourd art created by a local artist, showcasing a community-oriented approach to support local artisans while leveraging online sales [5][10]. - The "Rural Revitalization Team" in Sihai Town exemplifies a collaborative strategy among village secretaries, who combine their resources to promote tourism and agricultural products through engaging content [9][10]. Group 3: Challenges and Limitations - Seasonal fluctuations in agricultural production create challenges for consistent content creation and product availability, leading to periods where village secretaries struggle to maintain viewer engagement [12][13]. - Issues such as logistics, product quality control, and the need for skilled personnel to manage online sales and marketing are significant hurdles that village secretaries face in their efforts to capitalize on internet fame [15][17][23]. Group 4: Policy and Support - Local government initiatives have begun to support village secretaries in their digital endeavors, providing training and resources to help them navigate the complexities of online marketing and e-commerce [21][24]. - The involvement of local authorities in promoting digital literacy among village leaders reflects a broader strategy to integrate digital economy principles into rural development efforts [21][24].