Prime Day刚刚落下帷幕，亚马逊再次创下销售新高。然而，正当部分卖家计划趁热打铁，利用后续促销清理剩余库存之际，一则关于促销的亚马逊新规在 卖家圈中迅速流传开来。据多位卖家反映，他们已收到招商经理通知：所有在Prime Day期间参与了特定Deal活动（如Manual BD/BD/LD）的ASIN，将被 强制设置一段"冷静期"，在此期间无法设置新的Coupon、Prime专享折扣（PED）或价格折扣（Price Discount）。 亚马逊促销新规 具体而言，参与过BD（Best Deal）的ASIN，在活动结束后21天内不能参与任何促销；参与LD（Lightning Deal）的ASIN则需等待7天。值得注意的是，仅 参与过Prime专享价或Coupon的ASIN不受此限。欧洲站点的要求更为严格，部分国家站点甚至要求Prime Day结束后30天内不得运行任何类型的促销。 虽然亚马逊官方尚未正式公告此政策，但多名招商经理已向卖家确认了亚马逊新规消息的真实性，具体实施细则仍在等待进一步通知。这意味着，依赖亚马 逊促销快速消化库存的策略将被迫暂停，卖家需要迅速调整运营节奏，寻找其他维持产品曝光和转化率的手 ...

Core Viewpoint - Self-cultivated account evaluation has become a key operational strategy for sellers in cross-border e-commerce to enhance product competitiveness and create blockbuster products [2] Group 1: Importance of Self-Cultivated Account Evaluation - Evaluation can quickly boost product sales, accumulate review numbers, and significantly enhance search rankings, attracting more potential buyers [2] - The quality of product reviews and purchase conversion rates are crucial for improving platform rankings and increasing traffic exposure [2] - Higher rankings lead to more traffic and order opportunities for products [2] Group 2: Advantages of Self-Cultivated Account Evaluation - Flexibility in controlling evaluation time and quantity, eliminating reliance on service providers and reducing risks associated with malicious refunds [4] - Significant cost-effectiveness, with the cost of registering a self-cultivated account being less than 10 yuan, making it more economical and sustainable compared to high commissions paid to third-party evaluation agencies [4] - High-quality accounts are created using first-hand resources, ensuring unique delivery addresses and IP information, with major sellers forming their own evaluation teams to meet operational needs [4] Group 3: Market Trends and Technical Considerations - Various self-cultivated account environment solutions exist, but many have been identified by platform risk control systems, leading to issues like order cancellations and account bans [6] - The cost of nurturing an account has significantly decreased to a few yuan, while efficiency and safety have improved [6] - Self-cultivated account evaluation requires sellers to understand platform risk control mechanisms and ensure the use of clean IP environments and legitimate buyer information to navigate potential risk control issues effectively [6]