Core Insights - The launch of the Hongmao Plan has provided brands with a clearer approach to e-commerce, particularly through the integration of Xiaohongshu's content with Tmall links, enhancing user experience and driving sales [1][4]. Group 1: Brand Strategy and Content Optimization - Brands initially struggled with effective content creation for the Hongmao Plan, leading to low link click-through rates [3]. - Collaborating with Xingchang Xinda, brands adjusted their content to focus on relatable daily scenarios, resulting in improved interaction rates for linked posts [4]. Group 2: Data-Driven Operational Improvements - The Hongmao Plan creates a closed loop from content to transaction, but requires backend cooperation for optimal performance [6]. - Xingchang Xinda utilizes detailed data analysis to provide actionable recommendations, such as emphasizing key selling points on product pages and refining customer service responses based on user inquiries [6]. Group 3: Leveraging Policy Benefits for Targeted Advertising - The Hongmao Plan offers policy incentives for brands using Alibaba's advertising services, yet many brands are unaware of how to effectively plan their advertising to maximize these benefits [7]. - Xingchang Xinda's expertise in policy details allows them to design advertising strategies that balance exposure and precision, ensuring brands benefit from policy incentives while meeting their specific traffic quality needs [8]. Group 4: Focused Collaboration for Brand Growth - The key to leveraging the Hongmao Plan for growth lies in efficiently connecting users with products, which can be challenging for brands managing multiple operational aspects [9]. - By outsourcing to e-commerce service providers like Xingchang Xinda, brands can concentrate on their core offerings while benefiting from the operational expertise that maximizes the value of the Hongmao Plan [11]. Group 5: Ongoing Support and Adaptation - The Hongmao Plan continues to evolve, presenting new challenges for brands, but having a partner like Xingchang Xinda provides confidence in navigating these changes [12].

Core Insights - Amazon has introduced a new promotional policy that imposes a "cooling-off period" for sellers who participated in specific Deal activities during Prime Day, preventing them from setting new promotions for a designated time [1][2][3] Group 1: New Promotional Regulations - ASINs that participated in Best Deals (BD) will face a 21-day restriction on promotions post-activity, while those involved in Lightning Deals (LD) will have a 7-day restriction [2] - European sites have stricter requirements, with some countries enforcing a 30-day ban on any promotional activities after Prime Day [2] - The new policy has not been officially announced by Amazon, but multiple sellers have confirmed its validity through communications with account managers [2][3] Group 2: Impact on Sellers - The sudden implementation of this policy disrupts sellers' operational plans, particularly those who invested heavily in Deal activities during Prime Day [3] - Sellers are now required to pivot their strategies to maintain sales performance without relying on mainstream promotional tools, leading to increased focus on advertising optimization, natural ranking improvement, and external traffic generation [3][6] - The new regulations necessitate a comprehensive understanding of sales performance and adjustments in advertising and promotional strategies [3][6] Group 3: Support Tools for Sellers - Easy Warehouse ERP (易仓ERP) can assist sellers in managing their operations during the promotional restrictions by providing necessary support and data synchronization [3][6] - The ERP system offers features that allow sellers to analyze promotional performance across different stores and platforms, helping them to optimize resource allocation during the cooling-off period [6] - The introduction of the cooling-off period is seen as a significant adjustment in Amazon's promotional management, encouraging sellers to focus on long-term operational strategies rather than short-term promotions [6]