Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [4] - The user base for esports in China is expected to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user scale at a high level [7] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all contributing to the market's growth and prosperity [1] - The esports industry is experiencing a transition towards sports professionalism, with increasing social recognition and integration with traditional industries [2][3] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 31.5% of users now over 30 years old, and female users have increased by 4.9% compared to 2023 [26] - A significant majority of esports users (79.4%) believe that esports are important to their lives, and 90.5% hold a positive outlook on the future development of the industry [31] Development Trends - Future trends in the Chinese esports industry include globalization, a focus on long-term value, diversification of business models, and adaptation for older demographics, which are expected to drive new breakthroughs in the industry [1][40] - The esports industry is moving towards sustainable development and long-termism, balancing commercial gains with social value [40] Standardization - The establishment of industry and talent standards is crucial for the esports industry's development, with a shift from experience-driven to rule-based governance, enhancing stability and replicability [19][20] - The dual-track approach of vocational training and academic education is addressing the talent gap in the esports sector, fostering a more professional workforce [19] Diversification - The diversification of esports content, ecosystem, and collaboration areas is unlocking growth potential, transitioning the industry from gaming to a broader entertainment ecosystem [21] - Cross-industry collaborations and content innovation are injecting new vitality into the esports market [21] Popularization - The popularization of esports is breaking traditional user limitations, expanding participation from professional stages to broader public life scenarios, and promoting cultural dissemination and social responsibility [24] - The emergence of "silver-haired esports" is noted, with an increasing number of older users engaging in esports, highlighting the need for an age-friendly esports ecosystem [49]

电竞行业丨研究报告 核心摘要： 市场发展： 2024年中国电竞市场规模约为 1790亿元 ，同比增长5.5%，电竞产业展现出稳健的发展态势。同时，2024年中国电竞用户规模约为 5.11亿人 ，用户 规模基本稳定在较高水平。 行业动态： 国际化 进程加速、 标准化 体系建设、 多元化 生态拓展和 全民化 共同参与是中国电竞行业当下发展的核心动态，这些动态的相互作用，将共同推动中 国电竞市场的不断壮大和持续繁荣。 用户特征： 一方面，电竞用户从年轻人群向 更广泛的年龄层 逐步渗透；另一方面，电竞用户普遍认为电竞对生活有着较为重要的意义，并对电竞行业的未来发展前 景持有积极、乐观的态度。 发展趋势： 中国电竞行业在未来发展中将呈现出产业 全球化 、注重 长期价值 、商业模式 多元化 以及 适老化 等趋势，这些趋势有望推动电竞产业实现新的突 破，成为推动经济发展和社会进步的新引擎。 中国电竞行业发展历程 电竞体育化持续推进，电竞奥运会有望推动电竞产业进入成熟发展的新阶段 | 探索期:1998-2008 | 发展期:2009-2013 | 爆发期:2014-2022 | 成熟期:2023- | | --- | --- ...

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [1][3][4] - The user base for esports in China is expected to stabilize around 511 million people in 2024, with a modest year-on-year growth of 0.6% [1][6] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all contributing to the market's growth and prosperity [1] - The internationalization of the esports industry has progressed significantly, with China becoming a major venue for international esports events and increasing recognition of Chinese esports IP abroad [16] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 68.5% of users aged 30 or below and 31.5% aged above 30 [26] - A significant majority of esports users (79.4%) believe that esports are important to their lives, and 90.5% hold a positive outlook on the future development of the industry [33] Development Trends - Future trends in the Chinese esports industry include globalization, a focus on long-term value, diversification of business models, and adaptation for older demographics, which are expected to drive new breakthroughs in the industry [1][38][41] - The esports industry is moving towards sustainable development and long-termism, balancing commercial gains with social value and cultural recognition [41] Diversification - The diversification of the esports industry is enhancing its growth potential through content innovation, ecosystem expansion, and cross-industry collaborations, transitioning from a gaming industry to a broader entertainment sector [22] - The emergence of a "silver-haired esports" market is noted, with an increasing number of older users engaging in esports, highlighting the need for an age-friendly esports ecosystem [48]