Core Insights - The global beauty industry is entering a transformation phase, with average growth slowing from 7% (2022-2024) to 5% (2025-2030), indicating a shift towards a more complex and segmented market focused on high-end and fragrance products [1][3][25]. Group 1: Major Corporate Movements - L'Oréal's acquisition of Kering's high-end beauty business for €4 billion is a significant event, expanding L'Oréal's presence in the luxury beauty and fragrance market while allowing Kering to focus on its core fashion business [1][5][11]. - L'Oréal has been active in the beauty capital market with six major global transactions this year, including acquisitions and minority investments, enhancing its portfolio in high-end and trendy markets [5][6][7][11]. - Estée Lauder is undergoing a restructuring plan to focus on high-end fragrances, with a new innovation center in Paris aimed at improving efficiency and product development [12][14]. Group 2: Market Trends and Dynamics - The beauty industry is witnessing a shift from product competition to capital and licensing restructuring, with leading groups focusing on mergers and acquisitions to strengthen their positions in luxury fragrances and high-end segments [3][4][25]. - The rise of domestic brands in China, such as Perfect Diary and Huaxizi, is attributed to the growing interest from Gen Z consumers and effective online marketing strategies, leading to a 10.1% year-on-year growth in the beauty market [18][19][25]. - The trend towards high-end and fragrance products is becoming a growth highlight, with luxury fragrances showing nearly 10% business growth, indicating consumers' willingness to pay for premium beauty experiences [26][29]. Group 3: Strategic Adjustments by Companies - Shiseido is implementing a two-year action plan to rebuild profits through cost-cutting and operational efficiency, successfully turning a previous loss into a profit in its latest financial report [14][15]. - Coty faces significant risks due to the impending expiration of its Gucci licensing agreement in 2028, prompting a strategic review and a focus on fragrance business growth [15][25]. - Consumer goods giants like Unilever and Procter & Gamble are steadily expanding their beauty and personal care segments, with Unilever acquiring several natural and functional brands to enhance its portfolio [17][25]. Group 4: Future Industry Trends - The beauty industry is expected to see continued acceleration in mergers and asset restructuring, with both global giants and local brands adapting to market fluctuations [25][26]. - Digitalization and technological advancements are becoming key competitive factors, with brands leveraging AI and online channels to enhance customer engagement and product offerings [27][29]. - The overall transformation in the beauty industry is characterized by a focus on high-end products, technological innovation, and global expansion, with domestic brands poised to lead in the international market [25][29].